Overview
Director, Digital Marketing
Game Shows Group, Sony Pictures Entertainment
Culver City, CA (On-Site)
Role Summary
The Director, Digital Marketing sits within the Game Shows Organization, reporting to the VP, Digital Marketing, and oversees all CRM, lifecycle, SMS, website, future loyalty programs, and digital engagement growth initiatives across Wheel of Fortune, Jeopardy!, and additional Game Shows Group properties.
Key Responsibilities
- Lead the digital strategy across CRM, SMS, lifecycle/ journeys, websites, loyalty, to support unified audience growth across linear, streaming, and other digital/ linear platforms.
- Lead SEO, AIO, and discovery optimization strategies to expand organic reach, improve content and partner visibility.
- Drive modernization and growth of the Wheel Watchers Club and Jeopardy! CRM ecosystems, personalization, loyalty development, and cross-platform optimization.
- Collaborate across production, partnerships & integrations, streaming, affiliate marketing, media, social, partnerships & integrations to ensure digital marketing capitalizes on show tentpoles, launches, seasonal initiatives, and enterprise priorities.
- CRM MarTech: Lead omnichannel CRM programs spanning email, SMS, websites, and additional channels.
- Build and scale SMS as a high-value lifecycle channel aligned with linear viewership, streaming, engagement, retention, and loyalty goals.
- Lead development of future loyalty programs that elevate the fan experience and support business goals.
- Implement next-generation MarTech capabilities in collaboration with VP, Technology, enabling advanced segmentation, dynamic targeting, and automated lifecycle journeys.
- Create unified tracking and measurement approaches to connect behavior across email, SMS, and website channels for stronger attribution and insights.
- Evolve a multi-quarter, omni-channel CRM lifecycle strategy to increase the engagement of our viewer base.
- Collaborate with VP Technology to define and translate business objectives into technology requirements ensuring CRM systems - data pipelines, orchestration tools, predictive models and AI capabilities for content generation - align with enterprise marketing goals.
Website
- Lead the ongoing evolution of Wheel of Fortune, Jeopardy! and other brand sites.
- Drive experiences that enhance audience utility, improve data capture, and support acquisition and retention goals across all touchpoints.
- In collaboration with VP, Technology, ensure a cohesive connection between site content, features, UX, and the broader audience journey across platforms.
Management
- Manage the Senior Content Manager and multiple external agencies, ensuring a high-performance and high-accountability operating environment.
- Support the VP, Digital Marketing through close collaboration on strategy development and planning, delivering insights, performance trends, and recommendations that inform marketing direction and investment decisions.
- Lead end-to-end RFP development and execution for digital marketing platforms and technologies, agencies, and vendors, from requirements definition through evaluation, selection, and onboarding, partnering with Procurement.
Work Experience Requirements
- Bachelor’s degree preferred
- 10+ years of experience in digital marketing, CRM, lifecycle, or audience engagement roles within media, entertainment, sports, streaming, or major consumer brands.
- Expertise leading and growing multi-channel CRM programs, including SMS, and loyalty program frameworks, with demonstrated impact on acquisition, engagement and retention.
- Experience managing large-scale loyalty programs, website evolution.
- Demonstrated success operating in collaborative organizations with multiple stakeholders and high-velocity priorities.
- Exceptional leadership, communication, and organizational skills suited for a high-impact, growth role.
- Leadership experience managing a team and multiple key projects.
- Strong in-person presentation skills and track record of presenting to teams and senior stakeholders.
- Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).
- Strong proficiency across the Microsoft Office suite
- Deep knowledge of direct-to-fan marketing trends and how they apply to linear and streaming audiences.
- Passionate about media, game shows, and building viewership, engagement, and fandom.
- Data-informed but fan-first and able to translate insights into meaningful communication.