Overview
The Sales Director for North America & Europe leads all commercial activities across both regions, ensuring strong revenue growth, customer satisfaction, and strategic market expansion. This leader oversees a direct B2B sales team, inside sales team as well as a channel management (reseller and distributor) team, aligns regional execution with global strategy, and strengthens Medix Biochemica’s position as a premier supplier of mission critical components to the IVD and Life Sciences industries.
Key Responsibilities
Commercial Strategy & Execution
Develop and implement North America and Europe sales strategies aligned with global commercial objectives.
Identify growth opportunities across the IVD, diagnostics, and life science markets.
Drive solution selling approaches to position Medix Biochemica’s full portfolio effectively.
Revenue growth and target achievement. You own and deliver quarterly annual sales targets for the respective regions.
Team Leadership & Performance Management
Lead, mentor, and develop sales teams across North America and Europe with good energy and in line with Medix Biochemica values.
Establish clear OKRs, KPIs, forecasting models, and performance metrics. Providing regional insights accordingly.
Foster a collaborative, cross regional commercial culture.
Ensure the team is trained on product updates, value propositions and sales tools together with our must win battles and winning together.
Work closely together with Corporate Accounts team and China & ROW sales teams.
Customer & Partner Engagement
Build and maintain strong relationships with key accounts, strategic partners, as well as emerging and transactional customers (supported by digital tools e.g. ecommerce).
Oversee channel management team and evaluate channel performance.
Support customers with technical and commercial expertise across immunoassay, quality control, molecular, and biospecimen product lines.
Market Expansion & Competitive Intelligence
Monitor market trends, competitor activity, and regulatory developments in both regions. You can adjust plans quickly based on regulatory, economic or competitive shifts.
Provide insights to product management and R&D to guide portfolio development.
Represent Medix Biochemica at industry conferences, trade shows, and customer events.
Operational & Financial Management
Lead regional budgeting, forecasting, and sales planning.
Ensure accurate pipeline management and CRM utilization.
Collaborate with supply chain and operations to meet customer delivery expectations.
Qualifications & Experience
Required
A solid track record of sustained sales growth, managing and leading international sales team including B2B sales teams, inside sales teams and channel management teams together with achieving revenue targets.
10+ years sales leadership experience in IVD, diagnostics, biotechnology, or life sciences commercial roles.
Biochemistry & Immunoassay expertise.
BSc and/or MSc in a Science related discipline.
Strong background in solution selling, strategic planning, and operational forecasting.
Ability to work effectively in a global matrix organization.
Desirable
A strong global IVD network and connections with Tier 1-3 IVDs and laboratory networks is highly desirable.
MBA highly desirable.
Advanced Excel and finance skills to support forecasting & pricing.
Familiarity with antibodies, antigens, molecular diagnostics, or biospecimen products.
Person Specification
Strategic thinking and long-term planning.
Strong communication and negotiation skills.
A natural leader and strong manager with collaborative and approachable manner.
“Can do” attitude, driven and motivated to provide an exceptional customer experience.
A proactive team player with the ability to work autonomously.
Cross-cultural leadership‑cultural leadership.
Data driven decision making.
Customer centric mindset‑centric mindset.
Able to communicate clearly and explain problems and solutions.
Willing to travel up to 60% including overnight (both domestically and internationally).