Senior Brand Manager (Aesthetics Med Device)
Scorpion Therapeutics, Edison, New Jersey, us, 08818
Role Summary
Senior Brand Manager, North America (U.S. & Canada) responsible for shaping the strategy and performance of a flagship brand in the premium aesthetics category. This role translates insights into execution, balancing creativity with business discipline to deliver measurable growth and market impact. You will develop integrated marketing programs that strengthen brand equity, accelerate growth, and enhance customer engagement across channels. Location: New Jersey (multiple sites listed in description). Responsibilities
Brand Strategy & Leadership
Establish, align, and execute the commercial strategy for the assigned brand in North America. Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives. Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks. Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies. Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
Product Strategy & Lifecycle Management
Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit. Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
Marketing Execution & Innovation
Lead the development and execution of innovative, insight-driven marketing programs—including advertising, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement. Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without overreliance on external resources. Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation. Create sales tools and marketing assets to support customer acquisition, retention, and loyalty. Champion omnichannel engagement, leveraging analytics to optimize performance and ROI. Use analytics and customer insights to measure campaign performance and inform strategic decisions.
Cross-Functional Collaboration & Field Engagement
Own end-to-end commercialization plans that translate insights into measurable revenue growth. Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy. Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility. Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment. Leverage field and KOL insights to shape competitive differentiation.
Financial & Operational Excellence
Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization. Evaluate product mix and portfolio contribution to ensure sustainable growth. Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results. Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency. Track, measure, and report on key performance indicators to inform continuous improvement.
Qualifications
Required: Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences Required: Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations Required: Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical) Required: Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion Required: Strong financial acumen with experience managing A&P budgets and vendor contracts Required: Excellent communication, leadership, and project management skills with the ability to influence across functions and levels Required: Strong knowledge of digital marketing, omnichannel engagement, and analytics Required: Ability to think strategically and execute with operational excellence in a matrixed environment Required: Experience collaborating across commercial, clinical, and creative functions to achieve business alignment Skills
Leadership attributes: curiosity, accountability, and the ability to lead through influence Growth mindset and collaborative problem-solving Balance of analytical rigor with creative intuition in marketing decisions Clear, confident communication and ability to drive alignment across teams Education
Required: Bachelor's degree Preferred: MBA Additional Requirements
Willingness to travel up to 35% (including occasional weekends)
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Senior Brand Manager, North America (U.S. & Canada) responsible for shaping the strategy and performance of a flagship brand in the premium aesthetics category. This role translates insights into execution, balancing creativity with business discipline to deliver measurable growth and market impact. You will develop integrated marketing programs that strengthen brand equity, accelerate growth, and enhance customer engagement across channels. Location: New Jersey (multiple sites listed in description). Responsibilities
Brand Strategy & Leadership
Establish, align, and execute the commercial strategy for the assigned brand in North America. Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives. Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks. Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies. Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
Product Strategy & Lifecycle Management
Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit. Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
Marketing Execution & Innovation
Lead the development and execution of innovative, insight-driven marketing programs—including advertising, PR, events, and trade show initiatives—that elevate brand desirability and drive engagement. Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen and the ability to deliver results without overreliance on external resources. Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation. Create sales tools and marketing assets to support customer acquisition, retention, and loyalty. Champion omnichannel engagement, leveraging analytics to optimize performance and ROI. Use analytics and customer insights to measure campaign performance and inform strategic decisions.
Cross-Functional Collaboration & Field Engagement
Own end-to-end commercialization plans that translate insights into measurable revenue growth. Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy. Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility. Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment. Leverage field and KOL insights to shape competitive differentiation.
Financial & Operational Excellence
Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization. Evaluate product mix and portfolio contribution to ensure sustainable growth. Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results. Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency. Track, measure, and report on key performance indicators to inform continuous improvement.
Qualifications
Required: Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences Required: Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations Required: Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical) Required: Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion Required: Strong financial acumen with experience managing A&P budgets and vendor contracts Required: Excellent communication, leadership, and project management skills with the ability to influence across functions and levels Required: Strong knowledge of digital marketing, omnichannel engagement, and analytics Required: Ability to think strategically and execute with operational excellence in a matrixed environment Required: Experience collaborating across commercial, clinical, and creative functions to achieve business alignment Skills
Leadership attributes: curiosity, accountability, and the ability to lead through influence Growth mindset and collaborative problem-solving Balance of analytical rigor with creative intuition in marketing decisions Clear, confident communication and ability to drive alignment across teams Education
Required: Bachelor's degree Preferred: MBA Additional Requirements
Willingness to travel up to 35% (including occasional weekends)
#J-18808-Ljbffr