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Area Sales Director

StretchLab, West Hartford, Connecticut, United States

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Overview

Area Sales Director – Fitness & Wellness Industry Core Ventures (Anytime Fitness & StretchLab) Connecticut (New Haven, Hartford, Middlesex, Tolland, Fairfield Counties) & New York (Westchester, Queens) $65,000 – $95,000 + Benefits | Full-Time The Role

As an

Area Sales Director , you’ll oversee

3–6 fitness clubs/studios , coaching and developing your teams to deliver revenue growth, operational excellence, and unforgettable member experiences. You’ll set the tone, drive performance, and be the connector between leadership strategy and in-club execution. This isn’t a desk job — it’s hands-on leadership in a people-first, results-driven business. What You’ll Do

Lead Multi-Unit Success : Drive growth and profitability across multiple locations.

Coach & Develop Leaders : Mentor GMs and sales teams to consistently hit targets.

Fuel Membership Growth : Partner with your teams to create and execute winning sales strategies.

Build High-Performing Teams : Hire, train, and motivate top talent.

Own Operations : Oversee scheduling, payroll accuracy, and day-to-day execution.

Shape the Culture : Model a member-first, team-driven, high-energy environment.

What We’re Looking For

Proven

multi-unit leadership

experience in fitness, retail, hospitality, or service-based industries.

A track record of

sales growth

and team development.

Strong communication and people leadership skills.

Business acumen with an

analytical, data-driven approach .

A self-starter who thrives on accountability, adaptability, and results.

Why Join Us?



Career Growth

– We’re expanding fast, and we promote from within. Today’s Area Director could be tomorrow’s Regional or Multi-Brand Leader. ✅

Competitive Pay & Benefits

– $65K–$95K base, medical/dental/vision, 401(k) with match, PTO, life insurance. ✅

Culture That Cares

– We lead with heart and hustle. From charity events to community workouts, you’ll be part of something bigger. ✅

Impact

– Your leadership directly transforms lives — members, staff, and your own. Ready to Lead?

If you’re a sales-focused leader with a passion for people and growth, we want to hear from you. Apply today and help us continue building the strongest fitness and wellness communities in the country.

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