Role Summary
At Pfizer, our vision is a world where people with cancer live better and longer lives. Together with the Hematology-Oncology community, we are dedicated to making meaningful change for people living with blood cancers. ADCETRIS is a foundational Hematology/Oncology brand with eight approved indications across both B‑cell and T‑cell lymphomas. The Adcetris HCP and Lifecycle Strategy Lead will join a highly talented marketing team to drive lifecycle management strategies for Adcetris. This individual is accountable for:
Overall Adcetris HCP marketing strategies across marketing verticals, offering strategic advisory and leadership of resources, messaging, segmentation, and investments.
Oversight of Adcetris HCP marketing strategy, consulting promo, P2P and omnichannel HCP marketing to ensure alignment with strategy.
Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging.
Lead US lifecycle management and GTN strategies working closely with the Adcetris cross-functional teams.
The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success and leadership in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics. This position will report to the Sr Director, US Adcetris Marketing Team Lead within US Oncology.
Role Responsibilities
Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.
Lead Adcetris campaign and core messaging development, as well as Adcetris evolution, depending on changing market / competitor dynamics.
Provide day-to-day oversight of the HCP marketing activities across 3 other Adcetris HCP marketers and MRPs / Fellows when there is one assigned to Adcetris, mentoring and helping to develop teammates across the HCP marketing team.
Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution.
Lead field-force related deployment decisions in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for Adcetris, dashboards, and insights tools.
Work with Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force.
Work with Adcetris Key Accounts Marketer on GPO promotional strategy and tactics.
Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.
Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.
Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.
Guide end‑to‑end strategic development of sales force training materials and programs in collaboration with the sales training team.
Basic Qualifications
BA or BS required; 8+ years of pharma experience.
Substantial commercial and execution experience, as well as project and cross-functional team management skills.
Comfort with ambiguity, and complex “white space” environments.
Active contributor to create and operate in an environment that embraces innovative ideas and fosters a culture of collaboration and teamwork.
Pharma Industry and Oncology Business Knowledge: understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas.
Research & Analytics: demonstrates understanding of analytic tools/methods, ability to generate strong customer insights and market intelligence, and to link insights to implications for strategy, planning and execution.
Collaboration: works effectively within teams and across organizations; shares responsibilities and credit; demonstrates urgency and ownership.
Influencing & Communications: clearly articulates business direction and priorities; strong presentation skills.
Prioritization: ability to prioritize asset priorities, value drivers, and resource allocation to optimize growth.
Demonstrated matrixed leadership and agility; encourages experimentation and cross-pollination of ideas.
Openness and inclusiveness in engaging across levels and diverse perspectives.
Nice-to-Have
MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.
Demonstrated breadth of diverse leadership experiences and capabilities including influencing and coaching others, and driving business impact.
Additional Requirements
Strong analytical and mathematical skills.
Proficiency in Outlook, Excel, and PowerPoint.
Willingness to travel up to 30%.
Other Job Details Last Date to Apply for Job: February 19, 2026
Eligible for Relocation Package: No
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives. Benefits include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits. Learn more at Pfizer Candidate Site – U.S. Benefits.
Pfizer compensation structures and benefit packages are aligned based on location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws. If you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name and amount of payments may be reported to the government. Contact your Talent Acquisition representative with questions.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer is an E-Verify employer and requires permanent work authorization in the United States.
Pfizer is committed to accessibility. If you need assistance with the application process or interviewing due to a disability, please email disabilityrecruitment@pfizer.com for accommodation requests.
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Overall Adcetris HCP marketing strategies across marketing verticals, offering strategic advisory and leadership of resources, messaging, segmentation, and investments.
Oversight of Adcetris HCP marketing strategy, consulting promo, P2P and omnichannel HCP marketing to ensure alignment with strategy.
Monitor competitive activities and KPIs (e.g. market share, SOV) to inform competitive action planning and evolution of strategy and HCP messaging.
Lead US lifecycle management and GTN strategies working closely with the Adcetris cross-functional teams.
The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success and leadership in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics. This position will report to the Sr Director, US Adcetris Marketing Team Lead within US Oncology.
Role Responsibilities
Lead end-to-end HCP strategy development, including insights gathering and consolidation, strategies formation and cross-functional alignment.
Lead Adcetris campaign and core messaging development, as well as Adcetris evolution, depending on changing market / competitor dynamics.
Provide day-to-day oversight of the HCP marketing activities across 3 other Adcetris HCP marketers and MRPs / Fellows when there is one assigned to Adcetris, mentoring and helping to develop teammates across the HCP marketing team.
Support development of Strategic and Tactical Plan, including integration with omnichannel strategy and execution.
Lead field-force related deployment decisions in partnership with sales leadership, area sales managers and SEM, including targeting and segmentation for Adcetris, dashboards, and insights tools.
Work with Adcetris CD30 Testing Lead to pull-through relevant HCP tactics and training for the field force.
Work with Adcetris Key Accounts Marketer on GPO promotional strategy and tactics.
Understand the clinical development strategy for the brand, work with Clinical and Medical to compliantly disseminate publication of scientific data.
Own HCP agency relationship and HCP budget management, foster collaboration amongst agency teams across HCP, med-ed and key account marketing, make recommendations to team on budget trade-off decisions.
Evaluate and prioritize new promotional delivery methods on an ongoing basis, obtaining appropriate reviews and approvals to move forward, work with appropriate HCP marketers to pull through.
Guide end‑to‑end strategic development of sales force training materials and programs in collaboration with the sales training team.
Basic Qualifications
BA or BS required; 8+ years of pharma experience.
Substantial commercial and execution experience, as well as project and cross-functional team management skills.
Comfort with ambiguity, and complex “white space” environments.
Active contributor to create and operate in an environment that embraces innovative ideas and fosters a culture of collaboration and teamwork.
Pharma Industry and Oncology Business Knowledge: understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas.
Research & Analytics: demonstrates understanding of analytic tools/methods, ability to generate strong customer insights and market intelligence, and to link insights to implications for strategy, planning and execution.
Collaboration: works effectively within teams and across organizations; shares responsibilities and credit; demonstrates urgency and ownership.
Influencing & Communications: clearly articulates business direction and priorities; strong presentation skills.
Prioritization: ability to prioritize asset priorities, value drivers, and resource allocation to optimize growth.
Demonstrated matrixed leadership and agility; encourages experimentation and cross-pollination of ideas.
Openness and inclusiveness in engaging across levels and diverse perspectives.
Nice-to-Have
MBA/MS with 7+ years of experience; OR PhD or JD with 5+ years of experience.
Demonstrated breadth of diverse leadership experiences and capabilities including influencing and coaching others, and driving business impact.
Additional Requirements
Strong analytical and mathematical skills.
Proficiency in Outlook, Excel, and PowerPoint.
Willingness to travel up to 30%.
Other Job Details Last Date to Apply for Job: February 19, 2026
Eligible for Relocation Package: No
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives. Benefits include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits. Learn more at Pfizer Candidate Site – U.S. Benefits.
Pfizer compensation structures and benefit packages are aligned based on location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws. If you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name and amount of payments may be reported to the government. Contact your Talent Acquisition representative with questions.
EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer is an E-Verify employer and requires permanent work authorization in the United States.
Pfizer is committed to accessibility. If you need assistance with the application process or interviewing due to a disability, please email disabilityrecruitment@pfizer.com for accommodation requests.
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