Senior Communications Specialist I

**Job Title**Senior Communications Specialist I**Agency**Texas A&M University**Department**College of Arts and Sciences**Proposed Minimum Salary**$5,417.00 monthly**Job Location**College Station, Texas**Job Type**Staff**Job Description****Here’s a Glimpse of the Job**The **Social Media Content Specialist (Senior Communications Specialist I)** leads the strategy, creation, and management of paid and organic social media for the College of Arts & Sciences, while supporting departmental channels as needed. This role ensures a consistent and compelling brand voice across platforms, effectively showcasing the college’s initiatives, research, and culture. The specialist develops and executes multi‑channel campaigns, monitors and interprets performance analytics, and fosters collaboration across teams to align social media efforts with broader organizational goals.**Opportunities to Contribute*** Develops and manages comprehensive social media strategies for primary and secondary accounts, collaborating with departments to align content and ensure cohesive, impactful messaging.* Creates and implements multi‑channel campaigns that support strategic goals for the College of Arts & Sciences, integrating insights from past performance analytics (paid and organic).* Produces social media content for Facebook, X, Instagram, and LinkedIn in accordance with brand standards, including capturing event photos, conducting interviews, and assisting with basic graphic design needs.* Provides timely responses to social media inquiries and directs audiences to appropriate resources, practicing active social listening to gauge brand sentiment and escalate insights when needed.* Oversees the collection, analysis, and reporting of channel and campaign performance data using tools such as Sprout, GA4, and Looker Studio, leveraging findings to inform data‑driven decisions.* Monitors higher‑education social media trends and delivers periodic training sessions to stakeholders across the college to strengthen digital communication practices.* Provides managerial support and guidance to social media student assistant team members, fostering a collaborative and innovative work environment.**Qualifications*** Bachelor’s degree in marketing, communications, public relations, or an equivalent combination of education and experience.* Seven years of related experience to include at least one year in a leadership and/or supervisory role involving management of complex projects and initiatives involving multiple stakeholders, and at least one year in social media account management.**A well-qualified candidate for this position will also possess:*** Experience managing business-related social media platforms.* Experience in higher-ed.* Experience reporting performance of digital campaigns.* *In-depth* knowledge of and experience with tools like GA4, Looker Studio, and Sprout Social.* Knowledge of reporting tools like GA4, Looker Studio, and Sprout Social.* Strong verbal, written and interpersonal communication skills.* Organized, with the ability to multitask and work cooperatively with others.* Possess a leadership and initiative-taking mindset.* Ability and willingness to approach challenges positively while maintaining a balanced, analytical mindset to evaluate situations effectively.* Leverage emotional intelligence to understand and navigate interpersonal dynamics and emotions, ensuring thoughtful and empathetic decision-making.* Understand essential management and supervisory principles, work independently and collaboratively, use sound judgement in making decisions, balance multiple priorities, and communicate positively and proactively with stakeholders.* Cultivate trusted and positive relationships with faculty members, team members and other key stakeholders.* Understand marketing and communications principles and practices, including developing marketing strategies and reporting results.* Strong project management capabilities.**Salary:** $65,000 annually**What you need to do****Apply!** Submitting a cover letter, resume’/CV to assist us with the review process. You may upload these documents on the application under CV/Resume.Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our

which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.* ,

with Texas A&M contributing to employee health and basic life premiums* of annual paid holidays* Up to and at leasteach month* Automatic enrollment in the* Health and Wellness:* Professional Development: All employees have access to freetraining, webinars, and limited financial support to attend conferences, workshops, and more* for completing a degree while a Texas A&M employee* a program at Texas A&M that has been built by employees, for employees**Instructions to Applicants:** Applications received by Texas A&M University must either have all job application data entered, or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to prepopulate the online application.All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.Equal Opportunity/Veterans/Disability Employer.Howdy and thank you for your interest in a career with Texas A&M University. As the flagship campus of The Texas A&M University System, we are located in College Station, Texas with a student population of more than 74,000 and nearly 14,000 faculty and staff.

The Spirit of Aggieland is unmistakable. We are a unique American institution, fostering a culture of friendliness, compassion and respect for one another. Our unique history and rich traditions make Texas A&M special.

From our benefits package and professional development opportunities to our retirement programs, Texas A&M is a great place to work. Your path to a great career starts here!

Equal Opportunity/Veterans/Disability Employer.If you need assistance in applying for this job, please contact (979) 845-5154.**Useful Links:** #J-18808-Ljbffr