Overview
Job Summary
- Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.
Salary range:
$66,450 to $73,100 + Management compensation plan + bonus
Responsibilities
Manage the day-to-day activities and develop the marketing workforce through delegation and management activities, including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and performance management of marketing executives.
Analyze data and reports to monitor tour flow and team/unit performance.
Develop, recommend, and implement solutions to increase the number of tours generated.
Build and maintain relationships with sales management and the sales force.
Communicate marketing strategies and solutions to the sales force.
Job Specific Tasks
Developing & Executing Marketing Strategy
Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
Developing Programs for Generating Traffic Flow/Business
Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
Develop strategies and incentive programs to meet or exceed budgeted numbers.
Identify trends when production is not meeting budget expectations and implement solutions.
Maintaining, Analyzing, & Communicating Key Reports
Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
Managing Relationships External to Marketing
Build and maintain relationships between sales management and the marketing department to ensure clarity of eligibility requirements or details of participation for generating tours.
Share marketing information and strategy with the sales force.
Build partnerships with resort operations, hotel linkage, OPC vendors, etc., where applicable.
Managing & Developing the Sales & Marketing Workforce
Prepare for and conduct team meetings.
Measure the performance of marketing executives/team leaders against goals and hold them accountable.
Provide one-on-one coaching and mentoring to team associates.
Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
Motivate associates to increase production and performance (e.g., through contests, SPIFs, motivational e-letters).
Observe and identify strengths and development opportunities (e.g., ride-alongs, shadowing, monitoring).
Provide on-call support to associates when not on site.
Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
Conduct formal performance reviews and create individual development plans, career paths, and promotion development plans.
Manage associate performance with progressive discipline as needed.
Identify and respond to needs/questions/issues brought forth by team associates.
Mediates conflicts within and between teams.
Monitor standard practices and develop amendments as needed.
Deliver and coordinate various training programs.
Develop and review policies and procedures pertaining to workflow, lead distribution, reward, recognition, and discipline.
Create awareness of policies and procedures for conducting business (e.g., Flight Plans, Local SOPs).
Participate in selection processes (e.g., interviewing).
Develop compensation plans for marketing teams that maximize production.
Contributing to the Management of the Enterprise
Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry).
Update plans and actions to prepare for management meetings.
Order, stock, track, and replenish all marketing collateral and supplies.
Perform other duties as assigned.
Competencies, Basic Skills, and Personal Characteristics
Leadership
Adaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveying information and ideas to others in a convincing and engaging manner.
Professional Demeanor - Exhibiting behavioral styles that convey confidence and command respect; representing the organization in alignment with its values.
Problem Solving and Decision Making - Identifying issues and opportunities and developing solutions.
Building and Contributing to Teams
Driving for Results - Developing individuals' skills and abilities to meet responsibilities.
Planning and Organizing - Prioritizing and arranging work requirements to accomplish goals.
Building Relationships
Coworker Relationships - Building openness, trust, and confidence among colleagues.
Customer Relationships - Understanding and meeting customer needs.
Fostering Inclusion - Supporting diverse styles, abilities, motivations, and cultural perspectives.
Generating Organizational Talent and Capability
Organizational Capability - Leveraging associate talent to meet business objectives.
Talent Management - Providing guidance to develop skills needed to accomplish objectives.
Learning and Applying Personal Expertise
Applied Learning - Seeking learning opportunities to improve performance.
Business Acumen - Using business information to manage operations and solve challenges.
Basic Competencies
Job Specific Computer Skills
Reading Comprehension
Writing
Functional Job Family Competencies
Sales Coaching - Providing timely coaching and feedback to help others excel.
Sales and Marketing - Knowledge of sales and marketing concepts and strategies.
Sales and Marketing and Operations - Understanding business needs to build collaborations.
Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.
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- Manages the day-to-day activities and develops the overall competence and performance of the marketing workforce through delegation of work and focus on management activities including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and generally managing the performance of marketing executives. Analyzes data and reports in order to monitor tour flow and team/unit performance. Develops, recommends, and implements solutions to increase the number of tours generated. Builds and maintains relationships with sales management and the sales force. Communicates marketing strategies and solutions to the sales force.
Salary range:
$66,450 to $73,100 + Management compensation plan + bonus
Responsibilities
Manage the day-to-day activities and develop the marketing workforce through delegation and management activities, including recruiting, selecting, training, motivating, rewarding, coaching, managing conflict, and performance management of marketing executives.
Analyze data and reports to monitor tour flow and team/unit performance.
Develop, recommend, and implement solutions to increase the number of tours generated.
Build and maintain relationships with sales management and the sales force.
Communicate marketing strategies and solutions to the sales force.
Job Specific Tasks
Developing & Executing Marketing Strategy
Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
Developing Programs for Generating Traffic Flow/Business
Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
Develop strategies and incentive programs to meet or exceed budgeted numbers.
Identify trends when production is not meeting budget expectations and implement solutions.
Maintaining, Analyzing, & Communicating Key Reports
Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).
Managing Relationships External to Marketing
Build and maintain relationships between sales management and the marketing department to ensure clarity of eligibility requirements or details of participation for generating tours.
Share marketing information and strategy with the sales force.
Build partnerships with resort operations, hotel linkage, OPC vendors, etc., where applicable.
Managing & Developing the Sales & Marketing Workforce
Prepare for and conduct team meetings.
Measure the performance of marketing executives/team leaders against goals and hold them accountable.
Provide one-on-one coaching and mentoring to team associates.
Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages).
Motivate associates to increase production and performance (e.g., through contests, SPIFs, motivational e-letters).
Observe and identify strengths and development opportunities (e.g., ride-alongs, shadowing, monitoring).
Provide on-call support to associates when not on site.
Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production.
Conduct formal performance reviews and create individual development plans, career paths, and promotion development plans.
Manage associate performance with progressive discipline as needed.
Identify and respond to needs/questions/issues brought forth by team associates.
Mediates conflicts within and between teams.
Monitor standard practices and develop amendments as needed.
Deliver and coordinate various training programs.
Develop and review policies and procedures pertaining to workflow, lead distribution, reward, recognition, and discipline.
Create awareness of policies and procedures for conducting business (e.g., Flight Plans, Local SOPs).
Participate in selection processes (e.g., interviewing).
Develop compensation plans for marketing teams that maximize production.
Contributing to the Management of the Enterprise
Understand and abide by state and federal regulations around marketing activity (e.g., state marketing matrix, national Do Not Call registry).
Update plans and actions to prepare for management meetings.
Order, stock, track, and replenish all marketing collateral and supplies.
Perform other duties as assigned.
Competencies, Basic Skills, and Personal Characteristics
Leadership
Adaptability - Maintaining performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveying information and ideas to others in a convincing and engaging manner.
Professional Demeanor - Exhibiting behavioral styles that convey confidence and command respect; representing the organization in alignment with its values.
Problem Solving and Decision Making - Identifying issues and opportunities and developing solutions.
Building and Contributing to Teams
Driving for Results - Developing individuals' skills and abilities to meet responsibilities.
Planning and Organizing - Prioritizing and arranging work requirements to accomplish goals.
Building Relationships
Coworker Relationships - Building openness, trust, and confidence among colleagues.
Customer Relationships - Understanding and meeting customer needs.
Fostering Inclusion - Supporting diverse styles, abilities, motivations, and cultural perspectives.
Generating Organizational Talent and Capability
Organizational Capability - Leveraging associate talent to meet business objectives.
Talent Management - Providing guidance to develop skills needed to accomplish objectives.
Learning and Applying Personal Expertise
Applied Learning - Seeking learning opportunities to improve performance.
Business Acumen - Using business information to manage operations and solve challenges.
Basic Competencies
Job Specific Computer Skills
Reading Comprehension
Writing
Functional Job Family Competencies
Sales Coaching - Providing timely coaching and feedback to help others excel.
Sales and Marketing - Knowledge of sales and marketing concepts and strategies.
Sales and Marketing and Operations - Understanding business needs to build collaborations.
Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.
#J-18808-Ljbffr