Overview
Job Requirements
The Retail Marketing Manager drives growth across a diverse portfolio of convenience, cannabis, and food-forward retail brands by turning strategy into action. Partnering closely with the VP of Retail and Cannabis, this role helps shape and execute a multi-year retail marketing roadmap focused on increasing traffic, visit frequency, guest loyalty, and brand affinity.
With a strong emphasis on foodservice and guest engagement including the growth of Valori Pizzeria, this role leads retail-focused campaigns, social media, digital marketing, and loyalty initiatives across Maple Leaf Markets, SavOn Convenience Stores, Verona Collective dispensaries, and emerging concepts. Balancing strategic thinking with hands-on execution, the Retail Marketing Manager works cross-functionally to deliver marketing programs that are both operationally executable and commercially impactful.
This is an opportunity for a data-driven, collaborative marketer to make a visible impact on how guests experience and connect with our retail brands.
What does a Retail Marketing Manager do?
Assists with developing and executing a three-year retail marketing growth strategy, including expansion of foodservice offerings (with a focus on Valori Pizzeria), increased guest loyalty participation, and improved digital and social engagement.
Translate long-term retail and brand strategies into annual, quarterly, and campaign-level marketing plans across convenience and cannabis retail.
Develop and execute marketing strategies that drive traffic, increase visit frequency, grow average spend, and improve guest retention across retail brands.
Support the positioning and growth of Valori Pizzeria as a differentiated, destination-quality food offering within Maple Leaf Markets and SavOn locations.
Lead retail-focused social media strategy and execution, with accountability for growing engagement, reach, and relevance across platforms.
Support the development, growth, and ongoing optimization of the retail guest loyalty program, including promotions, communications, and performance measurement.
Collaborate with Enterprise Marketing to ensure retail initiatives are aligned with broader brand standards, campaigns, and timelines.
Work cross-functionally with operations, foodservice, and merchandising teams to ensure marketing plans are operationally executable and on-brand.
Manage day-to-day campaign execution, including promotions, digital communications, in-store marketing, and CRM initiatives.
Monitor campaign performance, guest behavior, and market trends; analyze results and recommend adjustments to improve effectiveness.
Assist with managing agency partners, freelancers, and vendors as needed to support campaign execution.
Support budget planning and ensure marketing resources are used efficiently and effectively.
Maintain strong internal relationships and contribute ideas that support innovation and continuous improvement across retail marketing.
Who We Are We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.
Work Experience To be successful as a Retail Marketing Manager, you'll need:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of four to six years of progressive marketing experience, preferably supporting multi-unit retail, convenience, cannabis, hospitality, or food-forward brands.
Experience working with brands that have a strong food, beverage, or hospitality component, where driving frequency, menu awareness, and guest loyalty were central to growth.
Demonstrated ability to support strategic planning and successfully execute marketing initiatives from concept through measurement.
Strong project management skills with the ability to manage multiple priorities and timelines.
Comfortable working cross-functionally and influencing outcomes without direct authority.
Strong analytical skills and experience using data to inform decisions and optimize marketing performance.
Excellent written and verbal communication skills.
Ability to obtain and maintain valid gaming and cannabis licenses as required.
Ability to stand/walk for long periods of time and lift up to 11 - 20 pounds.
What We Value
Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.
Benefits Why choose Turning Stone Enterprises?
Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Dealer School
Finance Scholarship Program
Why You Will Appreciate Us At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center. With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!
#J-18808-Ljbffr
The Retail Marketing Manager drives growth across a diverse portfolio of convenience, cannabis, and food-forward retail brands by turning strategy into action. Partnering closely with the VP of Retail and Cannabis, this role helps shape and execute a multi-year retail marketing roadmap focused on increasing traffic, visit frequency, guest loyalty, and brand affinity.
With a strong emphasis on foodservice and guest engagement including the growth of Valori Pizzeria, this role leads retail-focused campaigns, social media, digital marketing, and loyalty initiatives across Maple Leaf Markets, SavOn Convenience Stores, Verona Collective dispensaries, and emerging concepts. Balancing strategic thinking with hands-on execution, the Retail Marketing Manager works cross-functionally to deliver marketing programs that are both operationally executable and commercially impactful.
This is an opportunity for a data-driven, collaborative marketer to make a visible impact on how guests experience and connect with our retail brands.
What does a Retail Marketing Manager do?
Assists with developing and executing a three-year retail marketing growth strategy, including expansion of foodservice offerings (with a focus on Valori Pizzeria), increased guest loyalty participation, and improved digital and social engagement.
Translate long-term retail and brand strategies into annual, quarterly, and campaign-level marketing plans across convenience and cannabis retail.
Develop and execute marketing strategies that drive traffic, increase visit frequency, grow average spend, and improve guest retention across retail brands.
Support the positioning and growth of Valori Pizzeria as a differentiated, destination-quality food offering within Maple Leaf Markets and SavOn locations.
Lead retail-focused social media strategy and execution, with accountability for growing engagement, reach, and relevance across platforms.
Support the development, growth, and ongoing optimization of the retail guest loyalty program, including promotions, communications, and performance measurement.
Collaborate with Enterprise Marketing to ensure retail initiatives are aligned with broader brand standards, campaigns, and timelines.
Work cross-functionally with operations, foodservice, and merchandising teams to ensure marketing plans are operationally executable and on-brand.
Manage day-to-day campaign execution, including promotions, digital communications, in-store marketing, and CRM initiatives.
Monitor campaign performance, guest behavior, and market trends; analyze results and recommend adjustments to improve effectiveness.
Assist with managing agency partners, freelancers, and vendors as needed to support campaign execution.
Support budget planning and ensure marketing resources are used efficiently and effectively.
Maintain strong internal relationships and contribute ideas that support innovation and continuous improvement across retail marketing.
Who We Are We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, which has received the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio also includes convenience stores, three 18 hole PGA-level golf courses, and other unique ventures.
Work Experience To be successful as a Retail Marketing Manager, you'll need:
Bachelor’s degree in Marketing, Business, or a related field.
Minimum of four to six years of progressive marketing experience, preferably supporting multi-unit retail, convenience, cannabis, hospitality, or food-forward brands.
Experience working with brands that have a strong food, beverage, or hospitality component, where driving frequency, menu awareness, and guest loyalty were central to growth.
Demonstrated ability to support strategic planning and successfully execute marketing initiatives from concept through measurement.
Strong project management skills with the ability to manage multiple priorities and timelines.
Comfortable working cross-functionally and influencing outcomes without direct authority.
Strong analytical skills and experience using data to inform decisions and optimize marketing performance.
Excellent written and verbal communication skills.
Ability to obtain and maintain valid gaming and cannabis licenses as required.
Ability to stand/walk for long periods of time and lift up to 11 - 20 pounds.
What We Value
Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.
Benefits Why choose Turning Stone Enterprises?
Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Dealer School
Finance Scholarship Program
Why You Will Appreciate Us At Turning Stone Enterprises, we prioritize the well-being and professional growth of our team members by offering an extensive array of benefits. From comprehensive medical, dental, and vision plans to a 401(k) and life insurance, we ensure your health and financial security. Our work-life balance support includes paid time off, paid holidays, and team member assistance programs. We’re also committed to wellness, with various programs and an upcoming 5,000-square-foot onsite medical center. With over 4,500 team members across Central New York, we focus on delivering exceptional experiences for both our guests and staff. Our resources include training programs, complimentary shuttles, and career development initiatives, helping you reach your professional goals. Whether you're starting your career or advancing it, join us for a rewarding journey of growth and success at Turning Stone Enterprises. We look forward to welcoming you to our team!
#J-18808-Ljbffr