Marketing Manager
Tennessee Society of Association Executives, Rockville, Maryland, us, 20849
Overview
MSP is a fast-paced association management company located in Rockville, MD with over 20 clients. Qualified candidate must possess 4+ years experience, be highly motivated, able to set and shift priorities as needed to meet deadlines, be capable of working independently and as a strong team player, have outstanding problem-solving ability, and be capable of handling multiple projects simultaneously. Association experience is a plus. Excellent benefits package. Opportunity for hybrid (3 days work in office, 2 days work from home) following successful completion of 90-day probationary period. Responsibilities
Strategy and Marketing Plan Development
Confer with staff to set goals for the client Research the market, competition, to determine the best outlets to gain visibility Develop marketing plan, strategy, and budget that will reach clients’ goals Secure marketing vehicles that will best deliver desired message (e.g. comprehensive campaign planning and execution, purchase banner ads, order mailing lists, schedule emails and social posts, etc.) Monitor the budget throughout the year to make sure it is not exceeded Monitor marketing results throughout the year to make sure they are reaching goals—adjusting them as needed Report results of marketing campaigns, including regular analytics reporting
Promotional Materials and Newsletters
Work with production manager on look and branding of all promotional materials Facilitate and manage the copy for all promotional materials and newsletters Proof, edit, and assist other staff members in writing copy for communications as needed
Website Development and Maintenance
Update client websites on an as-needed basis Facilitate and manage the copy and create navigation for existing and new websites Work with web manager and web hosting companies on development and maintenance of websites, and complicated edits
Association Management
Act as client liaison and representative Work with client task forces, committees, and boards of directors as required Complete tasks assigned by committees Prepare marketing reports and recommendations for board of directors and committees Assist in serving members by responding to inquiries, providing information, and performing association management duties as required
Other applicable duties as assigned. Qualifications
Requirements/Qualifications To perform this job successfully, an individual must be able to perform each of the job specific duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/ or ability required. Bachelor's Degree (B.A.) from a four-year college or university and an appropriate amount of experience to complement education Minimum of five years marketing experience Excellent computer skills. Experience with various software packages and platforms, which include but are not limited to Microsoft Office, Adobe Creative Suite, Canva, membership databases, etc. Experience creating marketing strategy, marketing plans, budgets, implementing plans, and analyzing results Experience with website redesign a plus (WordPress experience a plus) Experience with social media and Hootsuite Excellent interpersonal skills Experience with an online eblast application (i.e. Constant Contact, Mailchimp, etc.) Experience with project management tools (i.e. Asana and others) Excellent customer service skills
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MSP is a fast-paced association management company located in Rockville, MD with over 20 clients. Qualified candidate must possess 4+ years experience, be highly motivated, able to set and shift priorities as needed to meet deadlines, be capable of working independently and as a strong team player, have outstanding problem-solving ability, and be capable of handling multiple projects simultaneously. Association experience is a plus. Excellent benefits package. Opportunity for hybrid (3 days work in office, 2 days work from home) following successful completion of 90-day probationary period. Responsibilities
Strategy and Marketing Plan Development
Confer with staff to set goals for the client Research the market, competition, to determine the best outlets to gain visibility Develop marketing plan, strategy, and budget that will reach clients’ goals Secure marketing vehicles that will best deliver desired message (e.g. comprehensive campaign planning and execution, purchase banner ads, order mailing lists, schedule emails and social posts, etc.) Monitor the budget throughout the year to make sure it is not exceeded Monitor marketing results throughout the year to make sure they are reaching goals—adjusting them as needed Report results of marketing campaigns, including regular analytics reporting
Promotional Materials and Newsletters
Work with production manager on look and branding of all promotional materials Facilitate and manage the copy for all promotional materials and newsletters Proof, edit, and assist other staff members in writing copy for communications as needed
Website Development and Maintenance
Update client websites on an as-needed basis Facilitate and manage the copy and create navigation for existing and new websites Work with web manager and web hosting companies on development and maintenance of websites, and complicated edits
Association Management
Act as client liaison and representative Work with client task forces, committees, and boards of directors as required Complete tasks assigned by committees Prepare marketing reports and recommendations for board of directors and committees Assist in serving members by responding to inquiries, providing information, and performing association management duties as required
Other applicable duties as assigned. Qualifications
Requirements/Qualifications To perform this job successfully, an individual must be able to perform each of the job specific duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/ or ability required. Bachelor's Degree (B.A.) from a four-year college or university and an appropriate amount of experience to complement education Minimum of five years marketing experience Excellent computer skills. Experience with various software packages and platforms, which include but are not limited to Microsoft Office, Adobe Creative Suite, Canva, membership databases, etc. Experience creating marketing strategy, marketing plans, budgets, implementing plans, and analyzing results Experience with website redesign a plus (WordPress experience a plus) Experience with social media and Hootsuite Excellent interpersonal skills Experience with an online eblast application (i.e. Constant Contact, Mailchimp, etc.) Experience with project management tools (i.e. Asana and others) Excellent customer service skills
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