Overview
Scenic Group is looking to hire a Loyalty Marketing Account Executive to join our team at our Hollywood, FL corporate office. We are seeking a dynamic and detail-oriented Loyalty Marketing Account Executive to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers. About Scenic Group For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands – Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours – Scenic Group offers transformative experiences across all seven continents. Responsibilities
Coordination of Loyalty Program Initiatives: Communicate updates to the loyalty programs for the US & LATAM markets and collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies. Customer Engagement Strategies & Event Coordination: Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions. Organize and travel to loyalty events around the country to engage loyalty members. Manage budget for events, purchase ordering, and oversee invoice processing. Provide post-event reporting. Communications and Reporting: Create compelling content (email campaigns, social media posts, promotional materials) to communicate loyalty program benefits and updates. Assist with CRM data collection. Craft engaging, personalized communication to nurture customer relationships and drive program participation. Answer inquiries and resolve issues from the Contact Center and loyalty guests. Collaboration with Stakeholders: Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives. Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities. Utilize CRM data tools to measure effectiveness and provide regular reports; identify opportunities for improvement based on customer behavior and feedback. Qualifications
Bachelor's degree in Marketing, Business, or a related field. 1-2 years’ experience in loyalty marketing or a similar role. Strong analytical skills with the ability to interpret data and draw actionable insights. Prior event experience (planning & executing) highly preferred. Excellent presentation, organizational, written and verbal communication skills. Proficiency in marketing tools and platforms, as well as the Microsoft Office suite. Creative thinking and problem-solving abilities. Detail-oriented, organized and concise. Positive attitude, professional demeanor and adaptable to a changing environment. Ability to manage multiple tasks and deadlines in a fast-paced environment. Ensuring regulatory or brand compliance deadlines are met. What we offer
Generous vacation and paid time off policy Medical/dental/vision insurance Commuter benefits 401k (match) Dental insurance Healthcare spending or reimbursement accounts such as HSAs or FSAs Retirement benefits or accounts Employee discounts Job Type: Full-time Work authorization
United States (Required) Note: Must be eligible for international travel (valid passport preferred). Scenic Tours USA, Inc. offers a comprehensive compensation package including competitive salary and rich benefits (Medical, Dental and Vision coverage, Life Insurance, Short Term and Long Term Disability, and a 401k plan with company match). Scenic Tours USA, Inc. is an Equal Opportunity Employer.
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Scenic Group is looking to hire a Loyalty Marketing Account Executive to join our team at our Hollywood, FL corporate office. We are seeking a dynamic and detail-oriented Loyalty Marketing Account Executive to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs, ensuring engagement, retention, events and overall satisfaction. This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers. About Scenic Group For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands – Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours – Scenic Group offers transformative experiences across all seven continents. Responsibilities
Coordination of Loyalty Program Initiatives: Communicate updates to the loyalty programs for the US & LATAM markets and collaborate with cross-functional teams to integrate loyalty initiatives into overall marketing strategies. Customer Engagement Strategies & Event Coordination: Develop and implement strategies to enhance customer engagement, including exclusive events, personalized offers, and targeted promotions. Organize and travel to loyalty events around the country to engage loyalty members. Manage budget for events, purchase ordering, and oversee invoice processing. Provide post-event reporting. Communications and Reporting: Create compelling content (email campaigns, social media posts, promotional materials) to communicate loyalty program benefits and updates. Assist with CRM data collection. Craft engaging, personalized communication to nurture customer relationships and drive program participation. Answer inquiries and resolve issues from the Contact Center and loyalty guests. Collaboration with Stakeholders: Work closely with the marketing, sales, and contact center teams to align loyalty initiatives with overall business objectives. Collaborate with external partners, vendors, and agencies to optimize program performance and explore new opportunities. Utilize CRM data tools to measure effectiveness and provide regular reports; identify opportunities for improvement based on customer behavior and feedback. Qualifications
Bachelor's degree in Marketing, Business, or a related field. 1-2 years’ experience in loyalty marketing or a similar role. Strong analytical skills with the ability to interpret data and draw actionable insights. Prior event experience (planning & executing) highly preferred. Excellent presentation, organizational, written and verbal communication skills. Proficiency in marketing tools and platforms, as well as the Microsoft Office suite. Creative thinking and problem-solving abilities. Detail-oriented, organized and concise. Positive attitude, professional demeanor and adaptable to a changing environment. Ability to manage multiple tasks and deadlines in a fast-paced environment. Ensuring regulatory or brand compliance deadlines are met. What we offer
Generous vacation and paid time off policy Medical/dental/vision insurance Commuter benefits 401k (match) Dental insurance Healthcare spending or reimbursement accounts such as HSAs or FSAs Retirement benefits or accounts Employee discounts Job Type: Full-time Work authorization
United States (Required) Note: Must be eligible for international travel (valid passport preferred). Scenic Tours USA, Inc. offers a comprehensive compensation package including competitive salary and rich benefits (Medical, Dental and Vision coverage, Life Insurance, Short Term and Long Term Disability, and a 401k plan with company match). Scenic Tours USA, Inc. is an Equal Opportunity Employer.
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