Director, Social Media & Growth Strategy
Macmillan Learning Company, New York, New York, us, 10261
Overview
Macmillan is seeking a strategic and forward-thinking Director, Social Media & Community Growth Strategy to lead our corporate organic social media and community engagement efforts. Reporting to the SVP, Consumer Insights, Marketing, and Analytics (CIMA), this role will define the vision and roadmap for how Macmillan connects with readers, authors, and influencers across digital communities—building engagement, discoverability, and measurable growth through best-in-class content, platform innovation, and data-driven storytelling. The Director will oversee the strategy and performance of Macmillan’s branded social channels and Fablelistik, Macmillan’s line of limited edition and fine press books. This high-visibility leadership role will drive audience and conversion growth across established and emerging platforms—especially video-first channels such as TikTok, and Instagram Reels—while championing authentic community engagement strategies that turn fans into customers. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy. They will collaborate cross-functionally with publisher marketing teams and CIMA divisions—including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author, Brand, & Backlist Marketing Strategy—to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan’s digital leadership in a constantly evolving landscape.
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Macmillan is seeking a strategic and forward-thinking Director, Social Media & Community Growth Strategy to lead our corporate organic social media and community engagement efforts. Reporting to the SVP, Consumer Insights, Marketing, and Analytics (CIMA), this role will define the vision and roadmap for how Macmillan connects with readers, authors, and influencers across digital communities—building engagement, discoverability, and measurable growth through best-in-class content, platform innovation, and data-driven storytelling. The Director will oversee the strategy and performance of Macmillan’s branded social channels and Fablelistik, Macmillan’s line of limited edition and fine press books. This high-visibility leadership role will drive audience and conversion growth across established and emerging platforms—especially video-first channels such as TikTok, and Instagram Reels—while championing authentic community engagement strategies that turn fans into customers. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy. They will collaborate cross-functionally with publisher marketing teams and CIMA divisions—including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author, Brand, & Backlist Marketing Strategy—to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan’s digital leadership in a constantly evolving landscape.
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