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Social Media and Content Lead

BBI Logistics, Columbus, Ohio, United States, 43224

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Overview We’re looking for a creative, driven, and execution-minded Social Media & Content Lead to take our established brands to the next level.

This role is for someone who has ideas and makes them happen. You’ll own social strategy and content creation across LinkedIn, Instagram, and TikTok, managing multiple brands including Logistics, Transportation, Real Estate, & Overlook Events.

Each brand has its own personality, audience, and goals—so, we are looking for someone who can balance consistency with differentiation.

Strategy & Planning

Develop and execute social media strategies aligned with brand goals across LinkedIn, Instagram, and TikTok

Create and manage content calendars for multiple brands simultaneously

Identify trends, opportunities, and new formats to keep content fresh and relevant

Set goals, track performance, and adjust strategies based on results

Content Creation

Concept, create, and publish high-quality content (photo, video, short-form, long-form, behind-the-scenes, etc.)

Be comfortable on camera—as a brand personality and/or guiding others to show up naturally and confidently

Capture and edit content in real time at the office, events, job sites, and team gatherings

Pull out authentic stories and personalities from our leadership and staff

Execution & Management

Manage posting, engagement, and community interaction across platforms

Ensure all content aligns with brand voice, tone, and visual standards

Juggle multiple brands without missing details, deadlines, or opportunities

Collaborate closely with the marketing, design, and leadership teams

What We’re Looking For

A creative self-starter who takes ownership and runs with opportunities

Strong understanding of LinkedIn, Instagram, and TikTok—and what performs on each

Sharp eye for detail (visuals, captions, timing, consistency)

Confident, comfortable, and natural on camera

Ability to balance strategy with hands-on execution

Organized, goal-oriented, and comfortable managing multiple priorities

Strong storytelling instincts with a pulse on culture and trends

Someone who’s energized by building, growing, and elevating brands

Why Join BBI? We’re proud of our fast-paced, high-reward culture where results speak louder than titles. We invest in our people and promote from within—your path here is yours to create.

Competitive base salary

401(k) with company match + profit sharing

Generous health benefits contribution

Onsite barber

Awards & Recognition

Selling Power: 50 Best Companies to Sell For (2022 & 2023)

Inc. 5000: Fastest Growing Private Companies in America

Great Place to Work Certified

Tampa Bay Best Place to Work

#betterwithbbi

BBI Logistics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability or protected veteran status.

Requirements A portfolio or social accounts you have personally managed or grown.

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