SPECIALIST - DIGITAL MARKETING AUTOMATION
Seminole Hard Rock Support Services, Florida, New York, United States
Overview
The Marketing Automation Specialist will support configuring and deploying email campaigns, marketing automations, content and administering triggers, targeting and personalization rules. This is a shared service supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple Salesforce Clouds including Salesforce Marketing Cloud, plus complex integrations with our new global loyalty program, Unity by Hard Rock. This person is a rock star in assisting with configuring automated journeys; supportive in the duties of tagging, data collection, A/B testing, campaign optimization, governance and troubleshooting. This person is naturally curious and inquisitive, researching for solutions, and an energetic doer who sees end-to-end tasks through to the finish line with a continuous improvement approach. Success in this role will be empowering the organization to understand, target and personalize communications across touchpoints of the evolving customer journeys in the Email, Push and SMS channels, while effectively tracking, measuring, interpreting and communicating insights in a continuous test, learn and optimize culture. Job Locations US-FL-Davie
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The Marketing Automation Specialist will support configuring and deploying email campaigns, marketing automations, content and administering triggers, targeting and personalization rules. This is a shared service supporting Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos and Entertainment, and the new Unity by Hard Rock loyalty program. Our digital ecosystem consists of multiple Salesforce Clouds including Salesforce Marketing Cloud, plus complex integrations with our new global loyalty program, Unity by Hard Rock. This person is a rock star in assisting with configuring automated journeys; supportive in the duties of tagging, data collection, A/B testing, campaign optimization, governance and troubleshooting. This person is naturally curious and inquisitive, researching for solutions, and an energetic doer who sees end-to-end tasks through to the finish line with a continuous improvement approach. Success in this role will be empowering the organization to understand, target and personalize communications across touchpoints of the evolving customer journeys in the Email, Push and SMS channels, while effectively tracking, measuring, interpreting and communicating insights in a continuous test, learn and optimize culture. Job Locations US-FL-Davie
#J-18808-Ljbffr