Overview
Job Title:
Brand and Media Coordinator Location:
Richmond, Virginia – Travel may be required to other Hospital to Home locations Shifts:
Full-time Monday-Friday 8:30-5:00, Some nights or weekends may be required Title of Immediate Supervisor:
Director of Development and Strategic Partnerships The Brand and Media Coordinator is responsible for supporting the execution of branding and media engagement strategies to elevate the company’s public image and presence. This role involves managing social media content, coordinating brand campaigns, and assisting with communication efforts across various platforms. Responsibilities
Assist in the development and execution of brand strategies and campaigns that align with the company’s goals and target audience. Design and create marketing and promotional materials for both internal and external sources. Maintain brand consistency across all platforms, ensuring adherence to brand guidelines in all materials, including digital content, advertisements, and internal communications. Monitor brand performance by tracking metrics and compiling reports to assess campaign effectiveness and brand awareness. Proofread and edit content to ensure it meets branding and quality standards. Plan, schedule, and post content across social media platforms (Facebook, Instagram, Linkedin, X, TikTok, etc.). Monitor trends on social media and propose new content ideas to enhance engagement and brand presence. Engage with online communities by responding to comments, inquiries, and mentions to build brand loyalty and maintain positive interactions. Monitor and maintain the company’s website and Google My Business. Identify and attend events that align with the company’s vision. Qualifications
Strong written and verbal communications skills with a keen eye for detail. Ability to build and maintain positive working relationships. Knowledge of social media platforms and digital marketing strategies. Proficiency in Microsoft Office Suite. Proficiency in graphic design tools (e.g. Canva, Adobe Creative Suite). Notes
The above statements are intended to be a representative summary of the major duties and responsibilities performed by the incumbents of the job. The incumbents may be requested to perform job-related tasks other than those stated in the description.
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Job Title:
Brand and Media Coordinator Location:
Richmond, Virginia – Travel may be required to other Hospital to Home locations Shifts:
Full-time Monday-Friday 8:30-5:00, Some nights or weekends may be required Title of Immediate Supervisor:
Director of Development and Strategic Partnerships The Brand and Media Coordinator is responsible for supporting the execution of branding and media engagement strategies to elevate the company’s public image and presence. This role involves managing social media content, coordinating brand campaigns, and assisting with communication efforts across various platforms. Responsibilities
Assist in the development and execution of brand strategies and campaigns that align with the company’s goals and target audience. Design and create marketing and promotional materials for both internal and external sources. Maintain brand consistency across all platforms, ensuring adherence to brand guidelines in all materials, including digital content, advertisements, and internal communications. Monitor brand performance by tracking metrics and compiling reports to assess campaign effectiveness and brand awareness. Proofread and edit content to ensure it meets branding and quality standards. Plan, schedule, and post content across social media platforms (Facebook, Instagram, Linkedin, X, TikTok, etc.). Monitor trends on social media and propose new content ideas to enhance engagement and brand presence. Engage with online communities by responding to comments, inquiries, and mentions to build brand loyalty and maintain positive interactions. Monitor and maintain the company’s website and Google My Business. Identify and attend events that align with the company’s vision. Qualifications
Strong written and verbal communications skills with a keen eye for detail. Ability to build and maintain positive working relationships. Knowledge of social media platforms and digital marketing strategies. Proficiency in Microsoft Office Suite. Proficiency in graphic design tools (e.g. Canva, Adobe Creative Suite). Notes
The above statements are intended to be a representative summary of the major duties and responsibilities performed by the incumbents of the job. The incumbents may be requested to perform job-related tasks other than those stated in the description.
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