Lifecycle & Email Marketing Specialist

TAN Books, based in Gastonia, NC, is a traditional Catholic publishing company dedicated to helping individuals on their path to sainthood. The company is recognized for publishing works on Saints' lives, liturgical and devotional texts, as well as classic writings on dogmatic, ascetical, and mystical theology. TAN Books is committed to delivering deeply rooted Catholic teachings through high-quality publications that inspire spiritual growth. The organization's mission is central to every project, ensuring their readers stay connected to their faith. Role Description This is a full-time, on-site position located in Gastonia, NC, but exceptional remote applicants will be considered. As a Lifecycle & Email Marketing Specialist at TAN Books, you will design, implement, and optimize lifecycle and email marketing campaigns to nurture and engage audiences. Responsibilities include managing email marketing software, developing marketing automation workflows, analyzing campaign performance, and collaborating with teams to support lead generation initiatives. Your work will be instrumental in driving engagement and aligning with TAN Books' mission. Core Responsibilities Lifecycle Strategy and Execution Own the full email lifecycle including acquisition, onboarding, engagement, conversion, retention, and winback Build the master email calendar aligned with product launches, liturgical seasons, and monthly promotions Design and optimize automated flows including welcome, post-purchase, abandoned cart, reactivation, and churn prevention Segmentation and Personalization Develop advanced segmentation based on behavior, purchase history, and subscription status Implement dynamic content and targeting strategies Continuously test messaging, cadence, and offers Subscription Growth and Retention Drive conversion into mobile app subscriptions Develop retention and upsell techniques to reduce churn Partner cross-functionally to remove friction surfaced through lifecycle data Performance and Optimization Track and report lifecycle performance with a revenue-first mindset Run structured A/B tests Increase revenue per subscriber over time Key Performance Indicators Percentage of total revenue driven by email Lifecycle conversion rates Required Qualifications 3-6 years of marketing automation or email marketing experience Proficiency in Email Marketing Software and Marketing Automation platforms (e.g., Iterable, Klaviyo) Strong background in A/B testing, personalization, and segmentation Growth-oriented mindset with the ability to collaborate across teams Skills in developing and executing Lead Generation strategies Excellent organizational skills and ability to manage multiple projects effectively Preferred Qualifications Familiarity with Catholic theology, tradition, and publications is a plus B2C E-commerce background Experience working with subscription-based or digital products Bachelor's degree in Marketing, Communications, or a related field preferred

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