Overview
Job Title:
Retail Media Specialist
Department:
Marketing
Location:
Remote
Shift:
Monday - Friday, Day Shift
Compensation:
$28.68 to $35.84 per hour, based on experience
Company Overview Bob’s Red Mill — we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. We believe that joy is for everyone.
Position Overview This position is responsible for enhancing the consumer experience by ensuring our brand and product messaging connects with shoppers, both in-store and online. The Retail Media Specialist focuses on delivering a seamless experience from discovery to conversion. This role works with Retail Marketing, Brand Design, Sales, and agency partners to activate retail marketing campaigns that drive brand, category, and retailer performance.
Responsibilities
Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts.
Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media.
Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns.
Applies analytical and technical skills to support on-site and off-site display advertising campaigns.
Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.
Monitors and optimize alignment with program objectives.
Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers.
Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives.
Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.
Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.
Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.
Performs other duties and tasks as assigned.
Supervisory Responsibilities
None.
This position reports to the Shopper Marketing Manager.
Qualifications
Working knowledge of CPG marketing, sales and retail processes and best practices.
Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart.
Analytical and critical thinking skills.
Effective verbal and written communication skills.
Strong collaboration and interpersonal skills; ability to work with cross-functional teams.
Ability to produce accurate work and drive results; adaptable to changing priorities.
Excellent organizational skills and ability to meet deadlines.
Ability to work independently and with others; calm under pressure.
Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook).
Customer service orientation for clients, customers, and team members.
Ability to read, understand, and communicate information in English.
Commitment to Respect, Teamwork, Accountability, and Determination.
Ability to work in environments with potential food allergens.
Education and Experience
2 or more years of marketing experience
High school diploma or equivalent; or any combination of education and experience that provides the necessary skills
Preferred Skills
Strong knowledge of Bob’s Red Mill products and brand.
Experience working with Asana.
Previous consumer promotion or shopper marketing experience.
Physical Demands
Ability to sit for up to approximately two hours at a time.
Occasional lifting of items up to 25 pounds.
Work Environment
Office setting; exposure to common food allergens.
Benefits We offer a comprehensive benefits package designed to support physical, mental, financial, and future well-being.
Medical, Dental, and Vision Insurance
401k, Profit Sharing Program, and Employee Stock Ownership Program (ESOP)
Paid Holidays & Vacation
Employee Assistance Program
Tuition Reimbursement
Childcare Discounts
Additional benefits as applicable
Our success begins and ends with our people. We are an equal opportunity employer that celebrates the diversity of the communities where we live and do business.
#J-18808-Ljbffr
Retail Media Specialist
Department:
Marketing
Location:
Remote
Shift:
Monday - Friday, Day Shift
Compensation:
$28.68 to $35.84 per hour, based on experience
Company Overview Bob’s Red Mill — we inspire joy with wholesome foods. Since 1978, we have been leading the natural foods industry by providing our customers with good food that makes them feel great. We believe that joy is for everyone.
Position Overview This position is responsible for enhancing the consumer experience by ensuring our brand and product messaging connects with shoppers, both in-store and online. The Retail Media Specialist focuses on delivering a seamless experience from discovery to conversion. This role works with Retail Marketing, Brand Design, Sales, and agency partners to activate retail marketing campaigns that drive brand, category, and retailer performance.
Responsibilities
Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts.
Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media.
Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns.
Applies analytical and technical skills to support on-site and off-site display advertising campaigns.
Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.
Monitors and optimize alignment with program objectives.
Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers.
Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives.
Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.
Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.
Complies with Bob’s Red Mill food safety policies and procedures including adherence to FDA regulations, Safe Quality Food (SQF) Standards, and Good Manufacturing Practices (GMPs).
Responsible for reporting food safety and quality concerns to Supervisors and/or Department Manager.
Performs other duties and tasks as assigned.
Supervisory Responsibilities
None.
This position reports to the Shopper Marketing Manager.
Qualifications
Working knowledge of CPG marketing, sales and retail processes and best practices.
Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart.
Analytical and critical thinking skills.
Effective verbal and written communication skills.
Strong collaboration and interpersonal skills; ability to work with cross-functional teams.
Ability to produce accurate work and drive results; adaptable to changing priorities.
Excellent organizational skills and ability to meet deadlines.
Ability to work independently and with others; calm under pressure.
Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook).
Customer service orientation for clients, customers, and team members.
Ability to read, understand, and communicate information in English.
Commitment to Respect, Teamwork, Accountability, and Determination.
Ability to work in environments with potential food allergens.
Education and Experience
2 or more years of marketing experience
High school diploma or equivalent; or any combination of education and experience that provides the necessary skills
Preferred Skills
Strong knowledge of Bob’s Red Mill products and brand.
Experience working with Asana.
Previous consumer promotion or shopper marketing experience.
Physical Demands
Ability to sit for up to approximately two hours at a time.
Occasional lifting of items up to 25 pounds.
Work Environment
Office setting; exposure to common food allergens.
Benefits We offer a comprehensive benefits package designed to support physical, mental, financial, and future well-being.
Medical, Dental, and Vision Insurance
401k, Profit Sharing Program, and Employee Stock Ownership Program (ESOP)
Paid Holidays & Vacation
Employee Assistance Program
Tuition Reimbursement
Childcare Discounts
Additional benefits as applicable
Our success begins and ends with our people. We are an equal opportunity employer that celebrates the diversity of the communities where we live and do business.
#J-18808-Ljbffr