Overview
Our Company
Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we have over 8,000 associates and 14 locations in North America. Our products are available in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter, and Mecho. We pride ourselves as “The Best Experience Company,” which is why we strive every day to provide the best experience for our consumers, channel partners, and associates.
Position Description Social Media Manager Our Department The Marketing team at Springs Window Fashions develops and executes our residential marketing strategy to position our brands as market leaders, drive awareness, and deepen consumer engagement—all while continually enhancing the overall customer experience. Fast-paced and highly collaborative, the team plays a critical role in shaping how consumers perceive and interact with our brands, often serving as their first point of connection.
Responsibilities
On the Brand Management team, the Social Media Manager translates brand strategy into compelling, platform-specific content that builds awareness, drives engagement, and strengthens emotional connections with consumers across our brands.
Execute the social content calendar, monitor community engagement within social platforms, and assist with content creation (reels, working with influencers, etc.).
Create analytics and reporting to track the effectiveness of campaigns; research, identify, and recommend new ways to expand and reach target audiences to drive brand awareness, customer engagement, and conversion rate.
Develop and manage influencer/content creator strategy and program; coordinate development of relevant content with copywriters, digital, channel and product teams.
Manage day-to-day activities across all social platforms (Facebook, Instagram, Pinterest, etc.) and schedule/publish posts using a social media management tool.
Monitor SWF social media sites to ensure brand engagement and reputation; stay updated on key social trends, competitor insights, platform updates, keywords, and best practices.
Collaborate with channel and sales to leverage opportunities with customers and their digital presence; coordinate content creation with broader marketing, cross-functional, and creative teams to ensure brand guidelines and voice are followed.
Conceptualize, shoot, and edit short-form video (e.g., reels) content for all brands.
Qualifications Education and Experience
Bachelor’s degree required; Marketing or Business preferred.
2+ years of previous experience in social media management.
Knowledge, Skills, And Abilities
Considerable knowledge and experience with various digital and social networks (FB, LinkedIn, Twitter, Pinterest, YouTube, Reddit, Substack, etc.).
Experience working with cross-functional and external/agency partners.
Knowledge and experience tracking metrics (e.g., via Google Analytics).
Ability to manage and track multiple project tasks and performance; develop reporting methods and analyze results of digital initiatives.
Proficiency in Microsoft Office Suite; tech-savvy and aptitude for learning new technology.
Effective verbal and written communication skills; ability to collaborate with others and work with cross-functional teams.
Excellent organizational and problem-solving skills; sense of urgency and prioritization; consistent attention to detail and quality.
Desirable to have a passion and knowledge of interior design/home décor and follow related brands online.
Culture
Our Core Value: We do the right thing, always
Our Seven Cultural Behaviors
Empowerment - We trust our people
Ownership - We take 100% responsibility for our roles, actions, and results
Leadership - We all lead by example and talk direct with respect
One Team - We are One Springs Team
Customer First - We consider our customers' needs before every decision
Continuous Innovation - We are constantly learning, innovating, and improving
Speed - We define priorities and operate with a sense of urgency and agility
#J-18808-Ljbffr
Position Description Social Media Manager Our Department The Marketing team at Springs Window Fashions develops and executes our residential marketing strategy to position our brands as market leaders, drive awareness, and deepen consumer engagement—all while continually enhancing the overall customer experience. Fast-paced and highly collaborative, the team plays a critical role in shaping how consumers perceive and interact with our brands, often serving as their first point of connection.
Responsibilities
On the Brand Management team, the Social Media Manager translates brand strategy into compelling, platform-specific content that builds awareness, drives engagement, and strengthens emotional connections with consumers across our brands.
Execute the social content calendar, monitor community engagement within social platforms, and assist with content creation (reels, working with influencers, etc.).
Create analytics and reporting to track the effectiveness of campaigns; research, identify, and recommend new ways to expand and reach target audiences to drive brand awareness, customer engagement, and conversion rate.
Develop and manage influencer/content creator strategy and program; coordinate development of relevant content with copywriters, digital, channel and product teams.
Manage day-to-day activities across all social platforms (Facebook, Instagram, Pinterest, etc.) and schedule/publish posts using a social media management tool.
Monitor SWF social media sites to ensure brand engagement and reputation; stay updated on key social trends, competitor insights, platform updates, keywords, and best practices.
Collaborate with channel and sales to leverage opportunities with customers and their digital presence; coordinate content creation with broader marketing, cross-functional, and creative teams to ensure brand guidelines and voice are followed.
Conceptualize, shoot, and edit short-form video (e.g., reels) content for all brands.
Qualifications Education and Experience
Bachelor’s degree required; Marketing or Business preferred.
2+ years of previous experience in social media management.
Knowledge, Skills, And Abilities
Considerable knowledge and experience with various digital and social networks (FB, LinkedIn, Twitter, Pinterest, YouTube, Reddit, Substack, etc.).
Experience working with cross-functional and external/agency partners.
Knowledge and experience tracking metrics (e.g., via Google Analytics).
Ability to manage and track multiple project tasks and performance; develop reporting methods and analyze results of digital initiatives.
Proficiency in Microsoft Office Suite; tech-savvy and aptitude for learning new technology.
Effective verbal and written communication skills; ability to collaborate with others and work with cross-functional teams.
Excellent organizational and problem-solving skills; sense of urgency and prioritization; consistent attention to detail and quality.
Desirable to have a passion and knowledge of interior design/home décor and follow related brands online.
Culture
Our Core Value: We do the right thing, always
Our Seven Cultural Behaviors
Empowerment - We trust our people
Ownership - We take 100% responsibility for our roles, actions, and results
Leadership - We all lead by example and talk direct with respect
One Team - We are One Springs Team
Customer First - We consider our customers' needs before every decision
Continuous Innovation - We are constantly learning, innovating, and improving
Speed - We define priorities and operate with a sense of urgency and agility
#J-18808-Ljbffr