Overview
Get to Know Us: Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse. We are committed to inclusion, sustainability, and storytelling across our brand. Get to Know This Role: The Content Creator is a social-first, production-forward creative responsible for developing high-quality video and static content that elevates Sierra Nevada's storytelling across integrated marketing channels. Based in Chico, this role is the senior creative counterpart to the Associate Content Creator and serves as the primary lead for longform video, advanced production needs, and high-impact creative asset development. This role owns full-scale content production—from ideation and scripting to directing shoots, filming, editing, sound design, and delivering polished long-form and mid-form video assets that support brand, social, digital, and integrated campaigns. In partnership with the Social Media Manager, Brand and Creative leadership, the Content Creator ensures Sierra Nevada's visual identity, craft story, and brand voice come to life with consistency, elevated polish, and authenticity. The Content Creator also manages the intake of content from the Associate Content Creator, shaping raw footage into cohesive stories and providing guidance, coaching, and creative direction as needed. This is an ideal role for a creator who thrives in a hands-on production environment, has strong technical expertise, and can balance nimble social-first storytelling with high-production, cinematic, longform craft narratives.
What’s In It For You We’re committed to our employees and work hard to prove it. For starters, we’re offering $70,304 to $101,016 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.
Base pay is just the beginning. We offer a 10% company match on 401(k) contributions, learning and development opportunities, and safety-focused trainings and equipment. We provide medical, dental, and vision insurance, an onsite medical clinic, and mental health and well-being benefits including paid sick leave. We foster work-life balance and encourage employees to use their paid time off.
What You Will Do
Directed by Social Media Manager, capture longform and midform content production from concept development through final delivery, including scripting, storyboarding, shot planning, and directing field shoots as needed.
Maintain strong organization and meet deadlines with reliable workflow management and proactive communication.
Shoot high-quality static and video content using advanced equipment to produce elevated storytelling content.
Own post-production for long-form video, including editing, color grading, motion graphics, sound mixing, and versioning for campaigns and channels.
Review, organize, and edit raw footage from the Associate Content Creator to build cohesive videos and maintain consistency.
Take creative direction from the Social Media Manager and Brand Guardian to reflect Sierra Nevada’s visual identity and strategic storylines.
Support and occasionally lead production for high-impact marketing initiatives with outside creative teams.
Collaborate with the Associate to guide shot lists, production best practices, and onsite coverage.
Manage production schedules, timelines, and resource planning for longform video projects and multi-day shoots.
Maintain an organized content archive including raw footage, project files, exports, metadata, naming conventions, and licensing documentation.
Stay current with production trends and platform shifts, recommending new storytelling formats and approaches.
Must be willing to work non-standard hours, including some nights and weekends
Qualifications and Requirements
Bachelor's degree in marketing, journalism, film or related field (or equivalent combination of education and experience)
4 years in a content creator role
4 years of post-production experience producing final assets
Demonstrated experience in fast-paced, collaborative, deadline-oriented environments
Proven photography and videography experience for social/digital channels
Strong portfolio of lifestyle, product, and brand storytelling content
Skilled in both mobile-first and traditional camera-based content creation
Familiarity with content optimization for social platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.)
Comfortable in Mac environment with Adobe Suite (Photoshop, WorkFront, Premiere)
Ability to work independently while collaborating with brand and creative teams
Flexible, solutions-oriented, and comfortable in fast-paced creative environments
Strong prioritization and organizational skills for production planning
Additional Requirements to Consider Before Applying
You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
Selected candidate must pass pre-employment background check
Position is based in Chico, CA
Before applying for this role, please review the full job description, including the physical demands and working environment. This position will remain open until filled; online applications will be reviewed weekly.
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
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What’s In It For You We’re committed to our employees and work hard to prove it. For starters, we’re offering $70,304 to $101,016 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.
Base pay is just the beginning. We offer a 10% company match on 401(k) contributions, learning and development opportunities, and safety-focused trainings and equipment. We provide medical, dental, and vision insurance, an onsite medical clinic, and mental health and well-being benefits including paid sick leave. We foster work-life balance and encourage employees to use their paid time off.
What You Will Do
Directed by Social Media Manager, capture longform and midform content production from concept development through final delivery, including scripting, storyboarding, shot planning, and directing field shoots as needed.
Maintain strong organization and meet deadlines with reliable workflow management and proactive communication.
Shoot high-quality static and video content using advanced equipment to produce elevated storytelling content.
Own post-production for long-form video, including editing, color grading, motion graphics, sound mixing, and versioning for campaigns and channels.
Review, organize, and edit raw footage from the Associate Content Creator to build cohesive videos and maintain consistency.
Take creative direction from the Social Media Manager and Brand Guardian to reflect Sierra Nevada’s visual identity and strategic storylines.
Support and occasionally lead production for high-impact marketing initiatives with outside creative teams.
Collaborate with the Associate to guide shot lists, production best practices, and onsite coverage.
Manage production schedules, timelines, and resource planning for longform video projects and multi-day shoots.
Maintain an organized content archive including raw footage, project files, exports, metadata, naming conventions, and licensing documentation.
Stay current with production trends and platform shifts, recommending new storytelling formats and approaches.
Must be willing to work non-standard hours, including some nights and weekends
Qualifications and Requirements
Bachelor's degree in marketing, journalism, film or related field (or equivalent combination of education and experience)
4 years in a content creator role
4 years of post-production experience producing final assets
Demonstrated experience in fast-paced, collaborative, deadline-oriented environments
Proven photography and videography experience for social/digital channels
Strong portfolio of lifestyle, product, and brand storytelling content
Skilled in both mobile-first and traditional camera-based content creation
Familiarity with content optimization for social platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.)
Comfortable in Mac environment with Adobe Suite (Photoshop, WorkFront, Premiere)
Ability to work independently while collaborating with brand and creative teams
Flexible, solutions-oriented, and comfortable in fast-paced creative environments
Strong prioritization and organizational skills for production planning
Additional Requirements to Consider Before Applying
You must be at least 21 years of age to work for Sierra Nevada Brewing Co.
Selected candidate must pass pre-employment background check
Position is based in Chico, CA
Before applying for this role, please review the full job description, including the physical demands and working environment. This position will remain open until filled; online applications will be reviewed weekly.
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
#J-18808-Ljbffr