Overview
The ICR Field Marketing Manager will focus on providing local marketing leadership, strategy and program recommendations to drive top line sales. With the mission to be locally impactful, the ICR Field Marketing Manager will work closely with field leadership and support center team members to understand which promotions and initiatives will make a material impact in driving the business. This role is both strategic and hands-on, balancing cross-functional collaboration with a penchant for initiative that ultimately results in improved transactions, profitability, and guest satisfaction across our company restaurants.
Responsibilities
EBITDA Market Support
Partnering with RVPs, identify and diagnose regional and specific trends in our markets around performance and, working with our field leadership, build solutions to accelerate success and change course on opportunities
Identify gaps early, partner cross-functionally to resolve them, and drive topline performance
Provide real-time local market intelligence and system feedback associated with sales, promotions, menu tests and pricing
Local Marketing Plans
Collaborate with local agency and Inspire Media Strategy & Planning team on holistic plan development
Align stakeholders (operations, franchisees, agencies) on approved plans
Develop and implement quarterly restaurant-level initiatives to combat competitive intrusion and underperformance
Management of co-op activity as determined by Director, Field Marketing based on brand-level involvement
Analysis & Insights
Partner with Data & Analysis team on regular reporting of business results to inform proactive media and/or promotional changes
Obtain end-of-promotion sales/transaction/ROI benefit for all locally implemented initiatives and pivot as necessary
Budget Management
Manage local budget and co-op cashflow for assigned DMAs
Reconcile period spending and submit any accruals needed for accurate financial reporting
Submit variance explanation for any discrepancies versus budget
Education & Experience
5-10 years of total experience working in field marketing roles, focused specifically on community engagement
Proven ability to communicate with above-restaurant and restaurant team members to build vision and drive action
Proven ability to lead brand-level field marketing initiatives and deliver measurable top-line impact
Exceptional communication and influence skills; able to bridge brand and enterprise priorities
Willingness to travel (~20%)
Abilities
Strategic thinker with the ability to lead while making decisions and solving problems
Excellent interpersonal, oral, and writing skills
Strong project management skills and ability to manage against established timelines and deliverables
Strong technical skills in Microsoft Office products, including Excel, PowerPoint, and Outlook or equivalent
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. #J-18808-Ljbffr
The ICR Field Marketing Manager will focus on providing local marketing leadership, strategy and program recommendations to drive top line sales. With the mission to be locally impactful, the ICR Field Marketing Manager will work closely with field leadership and support center team members to understand which promotions and initiatives will make a material impact in driving the business. This role is both strategic and hands-on, balancing cross-functional collaboration with a penchant for initiative that ultimately results in improved transactions, profitability, and guest satisfaction across our company restaurants.
Responsibilities
EBITDA Market Support
Partnering with RVPs, identify and diagnose regional and specific trends in our markets around performance and, working with our field leadership, build solutions to accelerate success and change course on opportunities
Identify gaps early, partner cross-functionally to resolve them, and drive topline performance
Provide real-time local market intelligence and system feedback associated with sales, promotions, menu tests and pricing
Local Marketing Plans
Collaborate with local agency and Inspire Media Strategy & Planning team on holistic plan development
Align stakeholders (operations, franchisees, agencies) on approved plans
Develop and implement quarterly restaurant-level initiatives to combat competitive intrusion and underperformance
Management of co-op activity as determined by Director, Field Marketing based on brand-level involvement
Analysis & Insights
Partner with Data & Analysis team on regular reporting of business results to inform proactive media and/or promotional changes
Obtain end-of-promotion sales/transaction/ROI benefit for all locally implemented initiatives and pivot as necessary
Budget Management
Manage local budget and co-op cashflow for assigned DMAs
Reconcile period spending and submit any accruals needed for accurate financial reporting
Submit variance explanation for any discrepancies versus budget
Education & Experience
5-10 years of total experience working in field marketing roles, focused specifically on community engagement
Proven ability to communicate with above-restaurant and restaurant team members to build vision and drive action
Proven ability to lead brand-level field marketing initiatives and deliver measurable top-line impact
Exceptional communication and influence skills; able to bridge brand and enterprise priorities
Willingness to travel (~20%)
Abilities
Strategic thinker with the ability to lead while making decisions and solving problems
Excellent interpersonal, oral, and writing skills
Strong project management skills and ability to manage against established timelines and deliverables
Strong technical skills in Microsoft Office products, including Excel, PowerPoint, and Outlook or equivalent
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. #J-18808-Ljbffr