Responsibilities
Own the Biosero marketing plan and calendar, aligning campaigns and activities with Biosero’s commercial goals and BICO’s overall marketing strategy
Drive lead-generating activities across digital channels (website, SEO, paid search, paid and organic social, email marketing) and events, with clear targets for MQL and pipeline contribution
Manage the lead management process end-to-end: from campaign setup and tracking, to scoring, qualification criteria, and timely handover of MQLs to sales through the CRM system
Plan and execute major tradeshows, conferences, webinars, and partner events, including strategy, promotion, logistics coordination, on-site support, and post-event follow-up and reporting
Manage day-to-day marketing operations, including campaign execution, social media activities, vendor coordination, and ensuring brand consistency in all touchpoints
Lead and contribute to the creation of high-quality content tailored to key audiences in pharma, biotech, and advanced research, including web copy, blog posts, case stories, email campaigns, presentations, sales collateral, and social media content. Content creation will be a mix of hands-on work and joint creation together with agencies
Monitor and optimize Biosero’s web and digital presence, collaborating with relevant teams on website structure, landing pages, conversion paths, and SEO best practices
Implement and maintain robust tracking and reporting for all marketing activities (e.g., using analytics and CRM reports) to measure performance, ROI, and funnel health; recommend data-driven improvements
Requirements
Master’s degree or PhD in marketing, communications, business, life sciences, or related field preferred
Extensive knowledge of relevant field (typically 6+ years) in B2B marketing, preferably in life sciences, lab automation, scientific software, or related technology sectors
Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact
Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media
Competency in content creation, including writing and an eye for graphic design
Proficiency with CRM and marketing tools (e.g., CRM systems, marketing automation, analytics platforms) and comfort working with data, dashboards, and funnel metrics
Strong communication and interpersonal skills, with the ability to collaborate across commercial, product, and central marketing teams and to represent marketing in discussions with customers and partners
Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a global, matrixed environment
Benefits
401K with company match; Flexible Vacation Policy; Health Benefits; Investment in Professional and Personal Development, and much more.
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Own the Biosero marketing plan and calendar, aligning campaigns and activities with Biosero’s commercial goals and BICO’s overall marketing strategy
Drive lead-generating activities across digital channels (website, SEO, paid search, paid and organic social, email marketing) and events, with clear targets for MQL and pipeline contribution
Manage the lead management process end-to-end: from campaign setup and tracking, to scoring, qualification criteria, and timely handover of MQLs to sales through the CRM system
Plan and execute major tradeshows, conferences, webinars, and partner events, including strategy, promotion, logistics coordination, on-site support, and post-event follow-up and reporting
Manage day-to-day marketing operations, including campaign execution, social media activities, vendor coordination, and ensuring brand consistency in all touchpoints
Lead and contribute to the creation of high-quality content tailored to key audiences in pharma, biotech, and advanced research, including web copy, blog posts, case stories, email campaigns, presentations, sales collateral, and social media content. Content creation will be a mix of hands-on work and joint creation together with agencies
Monitor and optimize Biosero’s web and digital presence, collaborating with relevant teams on website structure, landing pages, conversion paths, and SEO best practices
Implement and maintain robust tracking and reporting for all marketing activities (e.g., using analytics and CRM reports) to measure performance, ROI, and funnel health; recommend data-driven improvements
Requirements
Master’s degree or PhD in marketing, communications, business, life sciences, or related field preferred
Extensive knowledge of relevant field (typically 6+ years) in B2B marketing, preferably in life sciences, lab automation, scientific software, or related technology sectors
Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact
Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media
Competency in content creation, including writing and an eye for graphic design
Proficiency with CRM and marketing tools (e.g., CRM systems, marketing automation, analytics platforms) and comfort working with data, dashboards, and funnel metrics
Strong communication and interpersonal skills, with the ability to collaborate across commercial, product, and central marketing teams and to represent marketing in discussions with customers and partners
Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a global, matrixed environment
Benefits
401K with company match; Flexible Vacation Policy; Health Benefits; Investment in Professional and Personal Development, and much more.
#J-18808-Ljbffr