Job Description
Why This Role Matters
Relieves critical content bottleneck: Our Content Manager is stretched too thin—you’ll unlock our visual production capacity
Enables video content restart: We’re ready to scale YouTube and need someone who can create long-form tutorials
Supports all channels: Your content will fuel organic social, paid ads, blog visuals, and email marketing, website visuals.
Responsibilities
Visual Production
Shoot high-quality product photos for website, social media, and advertising
Produce lifestyle photography showing products in real sewing/quilting contexts
Create step-by-step tutorial photos for blog posts and how-to guides
Capture b-roll footage for videos, ads, and social content
Video Content
Film and edit full-length tutorials demonstrating product usage and techniques
Create short-form video content for Instagram Reels, TikTok, and YouTube Shorts
Edit YouTube long-form content (tutorials, technique deep-dives, product showcases)
Add text overlays, music, and professional post-production elements
On-Camera Presence
Appear on camera for product demonstrations and tutorials
Become a recognizable face of the brand to build trust with our community
Bring warmth, authenticity, and relatability to video content
Ad Creative Support
Provide raw video footage and photos for paid advertising campaigns
Create hook variations and attention-grabbing opening shots
Collaborate with Creative Strategy Agency to fulfill ad creative briefs
UGC Coordination
Source and coordinate user-generated content from our community
Identify and reach out to customers with compelling content to feature
Qualifications
⭐ Critical Requirement: You must have sewing or quilting knowledge. You’ll be demonstrating techniques, using terminology correctly, and connecting authentically with our audience of experienced sewers and quilters. Must-Have Experience
Sewing/quilting knowledge—personal experience with sewing, quilting, or related fiber arts
2+ years of content creation experience—portfolio demonstrating photography and/or video production
Video production skills—filming, lighting, editing, and post-production
Proficiency with video editing software—CapCut, Adobe Premiere Pro, Final Cut, DaVinci Resolve, or similar
Photo editing skills and proficiency with editing software—Adobe Lightroom, Affinity Photo, Capture One, or similar.
On-camera comfort—willing and able to appear in videos and tutorials
Understanding of social media formats—what works on Instagram, TikTok, Pinterest, and YouTube
Own equipment or access to quality camera/lighting setup
Excellent English communication skills—written and spoken
Self-motivated and organized—comfortable working remotely with minimal supervision
Nice-to-Have
Experience as a quilting/sewing YouTuber, pattern designer, or craft influencer
Existing social following in the sewing/quilting niche (1K-10K+ subscribers)
Experience creating content for DTC ecommerce brands
Basic graphic design skills (Canva, Photoshop, Illustrator & Indesign)
Experience with product photography and studio lighting
Understanding of paid social ad creative best practices
Who Should NOT Apply
General marketers who haven’t created visual content hands-on
Media buyers or paid ads specialists (this is a content creation role)
Writers or copywriters without video/photo production experience
Social media managers who only schedule content created by others
Applicants with no sewing or quilting experience
Additional Information
Your Team You’ll work within the Content Team and collaborate closely with: Greg (Co-CEO)—Content & Social Strategy oversight
Tricia (Social Media Manager)—Primary collaborator for social content direction and scheduling
An (Content Manager)—Blog visuals, niche accuracy reviews, YouTube long-form video scripting
Larry (Paid Ads Manager)—Ad creative requests and performance feedback
Derrick (Head of Marketing)—Website creative requests
Product Team—Product photography (for packaging and product pages)
Our Company Culture
We\'re a fully remote ecommerce company spanning four continents. Our 12-person core team connects daily through Slack and weekly on Google Meet, navigating four time zones. Everyone on the team has clear objectives and a lot of autonomy in how they achieve them. But being a small company means we\'re never siloed. When someone needs help, whether it\'s troubleshooting a tech issue or brainstorming a marketing angle, the team shows up. We\'re ambitious about becoming the go-to brand in our niche, and that means experimentation is part of the job. New ideas won\'t always work, and that\'s expected. What matters is what we learn and how we improve next time. We focus on progress over perfection. We also know that remote work requires intentional connection. Our weekly watercooler meetings are for catching up beyond work tasks, we run online team buildings and training sessions, and our gratitude Slack channel is where people share the small daily wins (a great dinner recipe, a sunny afternoon walk, a good book, a customer\'s heartfelt email). These moments keep us connected, even when we\'re thousands of miles apart. And humor helps too, when you can laugh together, even over video call, you can tackle anything. Our Stack
Slack (team communication)
Google Workspace (docs, sheets, drive)
Asana (project management)
Shopify (ecommerce platform)
Social media scheduling tools
Your Schedule
Fully remote position
Full-time contractor arrangement
Must have overlap with US Eastern Time Zone for team collaboration (minimum 4 hours between 2 to 7 PM EST Monday-Friday)
Hiring Process
1. Application Review—Portfolio and screening questions 2. First Interview—Introduction, background, and culture fit 3. Practical Assignment—Create a short product video or tutorial using a Madam Sew product 4. Final Interview—Review assignment and discuss collaboration approach
#J-18808-Ljbffr
Relieves critical content bottleneck: Our Content Manager is stretched too thin—you’ll unlock our visual production capacity
Enables video content restart: We’re ready to scale YouTube and need someone who can create long-form tutorials
Supports all channels: Your content will fuel organic social, paid ads, blog visuals, and email marketing, website visuals.
Responsibilities
Visual Production
Shoot high-quality product photos for website, social media, and advertising
Produce lifestyle photography showing products in real sewing/quilting contexts
Create step-by-step tutorial photos for blog posts and how-to guides
Capture b-roll footage for videos, ads, and social content
Video Content
Film and edit full-length tutorials demonstrating product usage and techniques
Create short-form video content for Instagram Reels, TikTok, and YouTube Shorts
Edit YouTube long-form content (tutorials, technique deep-dives, product showcases)
Add text overlays, music, and professional post-production elements
On-Camera Presence
Appear on camera for product demonstrations and tutorials
Become a recognizable face of the brand to build trust with our community
Bring warmth, authenticity, and relatability to video content
Ad Creative Support
Provide raw video footage and photos for paid advertising campaigns
Create hook variations and attention-grabbing opening shots
Collaborate with Creative Strategy Agency to fulfill ad creative briefs
UGC Coordination
Source and coordinate user-generated content from our community
Identify and reach out to customers with compelling content to feature
Qualifications
⭐ Critical Requirement: You must have sewing or quilting knowledge. You’ll be demonstrating techniques, using terminology correctly, and connecting authentically with our audience of experienced sewers and quilters. Must-Have Experience
Sewing/quilting knowledge—personal experience with sewing, quilting, or related fiber arts
2+ years of content creation experience—portfolio demonstrating photography and/or video production
Video production skills—filming, lighting, editing, and post-production
Proficiency with video editing software—CapCut, Adobe Premiere Pro, Final Cut, DaVinci Resolve, or similar
Photo editing skills and proficiency with editing software—Adobe Lightroom, Affinity Photo, Capture One, or similar.
On-camera comfort—willing and able to appear in videos and tutorials
Understanding of social media formats—what works on Instagram, TikTok, Pinterest, and YouTube
Own equipment or access to quality camera/lighting setup
Excellent English communication skills—written and spoken
Self-motivated and organized—comfortable working remotely with minimal supervision
Nice-to-Have
Experience as a quilting/sewing YouTuber, pattern designer, or craft influencer
Existing social following in the sewing/quilting niche (1K-10K+ subscribers)
Experience creating content for DTC ecommerce brands
Basic graphic design skills (Canva, Photoshop, Illustrator & Indesign)
Experience with product photography and studio lighting
Understanding of paid social ad creative best practices
Who Should NOT Apply
General marketers who haven’t created visual content hands-on
Media buyers or paid ads specialists (this is a content creation role)
Writers or copywriters without video/photo production experience
Social media managers who only schedule content created by others
Applicants with no sewing or quilting experience
Additional Information
Your Team You’ll work within the Content Team and collaborate closely with: Greg (Co-CEO)—Content & Social Strategy oversight
Tricia (Social Media Manager)—Primary collaborator for social content direction and scheduling
An (Content Manager)—Blog visuals, niche accuracy reviews, YouTube long-form video scripting
Larry (Paid Ads Manager)—Ad creative requests and performance feedback
Derrick (Head of Marketing)—Website creative requests
Product Team—Product photography (for packaging and product pages)
Our Company Culture
We\'re a fully remote ecommerce company spanning four continents. Our 12-person core team connects daily through Slack and weekly on Google Meet, navigating four time zones. Everyone on the team has clear objectives and a lot of autonomy in how they achieve them. But being a small company means we\'re never siloed. When someone needs help, whether it\'s troubleshooting a tech issue or brainstorming a marketing angle, the team shows up. We\'re ambitious about becoming the go-to brand in our niche, and that means experimentation is part of the job. New ideas won\'t always work, and that\'s expected. What matters is what we learn and how we improve next time. We focus on progress over perfection. We also know that remote work requires intentional connection. Our weekly watercooler meetings are for catching up beyond work tasks, we run online team buildings and training sessions, and our gratitude Slack channel is where people share the small daily wins (a great dinner recipe, a sunny afternoon walk, a good book, a customer\'s heartfelt email). These moments keep us connected, even when we\'re thousands of miles apart. And humor helps too, when you can laugh together, even over video call, you can tackle anything. Our Stack
Slack (team communication)
Google Workspace (docs, sheets, drive)
Asana (project management)
Shopify (ecommerce platform)
Social media scheduling tools
Your Schedule
Fully remote position
Full-time contractor arrangement
Must have overlap with US Eastern Time Zone for team collaboration (minimum 4 hours between 2 to 7 PM EST Monday-Friday)
Hiring Process
1. Application Review—Portfolio and screening questions 2. First Interview—Introduction, background, and culture fit 3. Practical Assignment—Create a short product video or tutorial using a Madam Sew product 4. Final Interview—Review assignment and discuss collaboration approach
#J-18808-Ljbffr