Marketing Implementation Specialist
NeoWork is looking for a Marketing Implementation Specialist to support a fast-growing US-based group that builds and scales go-to-market systems for software startups. This role is hands-on and focused on execution. You'll take a defined GTM strategy and turn it into action, running the day-to-day marketing operations that drive measurable results. The ideal candidate has strong B2B experience, excellent English, and is comfortable working in organized, outcome-driven environments. This role favors candidates based in Colombia, especially Medelln. Key Responsibilities
Campaign & Funnel Execution Build and run multi-channel campaigns across email, LinkedIn, content distribution, and other channels as needed. Implement GTM workflows and follow the strategist's action plan. Maintain CRM, automations, and nurture sequences. Execution & Ownership Break down strategy into tasks, timelines, and deliverables, then own them from start to finish. Deliver assets such as emails, landing pages, sequences, messaging, and content pieces. Coordinate with creative teams, SDRs, and technical support when needed. Analytics & Optimization Track performance across campaigns and report clear, actionable insights. Identify improvements that increase conversions, qualified leads, and revenue. Flag issues early and propose solutions. Project Management & Communication Prepare weekly updates and performance summaries. Execute post-strategy action plans with precision and consistency. Keep projects on track without the need for micromanagement.
NeoWork is looking for a Marketing Implementation Specialist to support a fast-growing US-based group that builds and scales go-to-market systems for software startups. This role is hands-on and focused on execution. You'll take a defined GTM strategy and turn it into action, running the day-to-day marketing operations that drive measurable results. The ideal candidate has strong B2B experience, excellent English, and is comfortable working in organized, outcome-driven environments. This role favors candidates based in Colombia, especially Medelln. Key Responsibilities
Campaign & Funnel Execution Build and run multi-channel campaigns across email, LinkedIn, content distribution, and other channels as needed. Implement GTM workflows and follow the strategist's action plan. Maintain CRM, automations, and nurture sequences. Execution & Ownership Break down strategy into tasks, timelines, and deliverables, then own them from start to finish. Deliver assets such as emails, landing pages, sequences, messaging, and content pieces. Coordinate with creative teams, SDRs, and technical support when needed. Analytics & Optimization Track performance across campaigns and report clear, actionable insights. Identify improvements that increase conversions, qualified leads, and revenue. Flag issues early and propose solutions. Project Management & Communication Prepare weekly updates and performance summaries. Execute post-strategy action plans with precision and consistency. Keep projects on track without the need for micromanagement.