Digital Marketing Manager
Royal Enfield North America, Milwaukee, Wisconsin, United States, 53244
Overview
As the Digital Marketing Manager (Co-ordinator), you will be responsible for the Digital strategy and execution in the Royal Enfield North America marketing team. You will work with a data-driven and strategic mindset to lead our digital acquisition, customer intelligence, and retention efforts. You will be responsible for the entire customer journey, from the first click, to long-term loyalty. The ideal candidate lives at the intersection of creative marketing, digital insights (Google Analytics), and lifecycle automation (CRM) to drive sustainable business growth. Responsibilities
Digital Performance & Acquisition; Campaign Management:
Strategy and optimization of paid media channels (Google Ads, Meta Ads, LinkedIn, etc.) focused on ROI/ROAS. Work with digital marketing agency on content and execution. Conversion Rate Optimization (CRO):
Leading UX improvements on landing pages and websites to improve the conversion funnel. SEO Strategy:
Collaborating on organic growth initiatives to reduce dependency on paid channels. Dealer Performance:
Working closely with the sales team and dealers to maximize promotional efforts, providing dealers the digital tools needed to promote the brand and drive lead conversion. Website UI; Assess the royalenfield.com website
to optimize the UI, functionality, and customer engagement Execute basic web updates
directly (copy, image swap, pricing) utilizing Adobe Experience Manager (AEM) Identify and communicate business needs
to the central web team for more complex updates (architecture, design, functionality) Evaluate dealer websites
for optimization and potential new website partners Digital Promotional Asset development
- Build digital assets using new and existing content for Royal Enfield promotion on the ground at events, in dealerships, and on social channels. Business Intelligence (BI) & Data Analytics; Insight Generation:
Transforming raw data into actionable business strategies, identifying trends, and alleviating bottlenecks in the sales funnel. Attribution Modeling:
Implementing and refining attribution models to understand the true impact of each touchpoint in the customer journey. Qualifications/ Experience: Bachelor’s degree in Marketing, Advertising, Business Administration, or related fields. 5 + years of experience in similar roles Platform Mastery:
Proven proficiency in Google Analytics, Google Ads, and Facebook Ads. CRM/Automation:
Technical knowledge of CRM tools such as Salesforce, Lightspeed, Hubspot. Lead management System experience. Web & Search:
Technical expertise in website optimization/ development. Data Visualization:
Experience with Looker Studio, Power BI, or similar dashboard platforms. Project Management:
End to End oversight of project from initiation to completion (no direct reports in this role) Ideally you will be based in Milwaukee, however flexibility for the right candidate is offered. Royal Enfield - About Us The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling. Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the INT 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Guerrilla 450, the Himalayan 450 adventure tourer and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them. A division of Eicher Motors Limited, Royal Enfield operates through more than 2,000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia. Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion. Read more about us: www.royalenfield.com Catch-up on all the latest openings: royalenfield.com/aboutus/careers/
#J-18808-Ljbffr
As the Digital Marketing Manager (Co-ordinator), you will be responsible for the Digital strategy and execution in the Royal Enfield North America marketing team. You will work with a data-driven and strategic mindset to lead our digital acquisition, customer intelligence, and retention efforts. You will be responsible for the entire customer journey, from the first click, to long-term loyalty. The ideal candidate lives at the intersection of creative marketing, digital insights (Google Analytics), and lifecycle automation (CRM) to drive sustainable business growth. Responsibilities
Digital Performance & Acquisition; Campaign Management:
Strategy and optimization of paid media channels (Google Ads, Meta Ads, LinkedIn, etc.) focused on ROI/ROAS. Work with digital marketing agency on content and execution. Conversion Rate Optimization (CRO):
Leading UX improvements on landing pages and websites to improve the conversion funnel. SEO Strategy:
Collaborating on organic growth initiatives to reduce dependency on paid channels. Dealer Performance:
Working closely with the sales team and dealers to maximize promotional efforts, providing dealers the digital tools needed to promote the brand and drive lead conversion. Website UI; Assess the royalenfield.com website
to optimize the UI, functionality, and customer engagement Execute basic web updates
directly (copy, image swap, pricing) utilizing Adobe Experience Manager (AEM) Identify and communicate business needs
to the central web team for more complex updates (architecture, design, functionality) Evaluate dealer websites
for optimization and potential new website partners Digital Promotional Asset development
- Build digital assets using new and existing content for Royal Enfield promotion on the ground at events, in dealerships, and on social channels. Business Intelligence (BI) & Data Analytics; Insight Generation:
Transforming raw data into actionable business strategies, identifying trends, and alleviating bottlenecks in the sales funnel. Attribution Modeling:
Implementing and refining attribution models to understand the true impact of each touchpoint in the customer journey. Qualifications/ Experience: Bachelor’s degree in Marketing, Advertising, Business Administration, or related fields. 5 + years of experience in similar roles Platform Mastery:
Proven proficiency in Google Analytics, Google Ads, and Facebook Ads. CRM/Automation:
Technical knowledge of CRM tools such as Salesforce, Lightspeed, Hubspot. Lead management System experience. Web & Search:
Technical expertise in website optimization/ development. Data Visualization:
Experience with Looker Studio, Power BI, or similar dashboard platforms. Project Management:
End to End oversight of project from initiation to completion (no direct reports in this role) Ideally you will be based in Milwaukee, however flexibility for the right candidate is offered. Royal Enfield - About Us The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling. Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the INT 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Guerrilla 450, the Himalayan 450 adventure tourer and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them. A division of Eicher Motors Limited, Royal Enfield operates through more than 2,000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia. Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion. Read more about us: www.royalenfield.com Catch-up on all the latest openings: royalenfield.com/aboutus/careers/
#J-18808-Ljbffr