Overview
Please Note:
1. If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account) 2. If you already have a Candidate Account, please Sign-In before you apply. Are you a strategic marketer who loves to drive measurable results and unlock growth opportunities? We are looking for a high-impact Account Based Marketing Manager to join our dynamic Digital Marketing team within the Mainframe Software Division at Broadcom. This role is a unique opportunity to own the full lifecycle of highly personalized, account-centric campaigns for our strategic accounts. This position is ideal for a self-starter who thrives on both strategic thinking and hands-on execution. You will be a campaign architect and a digital marketing executor—leading the strategy while implementing creative, multi-channel tactics that deliver measurable results. If you are collaborative, goal-driven, and ready to make a significant impact in a fast-paced, in-office environment, we want to hear from you.
What You’ll Do
As the ABM Manager, you will drive our account strategy with a focus on personalized engagement and measurable outcomes: Own the Campaign Lifecycle:
Drive end-to-end ABM campaign development and execution, from strategy and component creation to execution, measurement, and reporting.
Be a Cross-Functional Leader:
Partner with Product Marketing, Creative, and Digital Channel leads to develop and execute multi-channel strategies, including emails, webinars, events, digital advertising, and more.
Creation of High-Impact Assets:
Assist in building and testing compelling campaign deliverables, such as infographics, banner ads, social posts, landing pages, and email copy.
Ensure Operational Excellence:
Manage and communicate a clear campaigns calendar, ensuring timely execution of all tactics and effective actioning of all leads.
Focus on ROI:
Track and optimize campaigns to ensure high ROI.
Leverage Data for Growth:
Work with team members to report on defined KPIs in real-time. Use data analysis and industry best practices to identify insights and continuously optimize programs for target accounts.
Manage Creative Partners:
Oversee external creative agencies to deliver high-quality design assets.
Minimum Requirements
12+ years of related marketing experience, with a minimum of 2 years dedicated to Account Based Marketing (ABM).
A Bachelor’s degree in Engineering, with a concentration in Marketing or a related field, is preferred.
Ideal Skills & Mindset
Strategic & Innovative:
Expert knowledge of marketing campaign best practices, real-time content marketing, and digital/social marketing. Ability to continually innovate and orchestrate complex, moving parts.
Collaboration & Project Management:
Exceptional project management skills and proven experience collaborating effectively within a cross-functional team, particularly with an enterprise sales organization.
Driven & Resourceful:
Highly organized, process-oriented, self-directed, and resourceful.
Resilience:
Adaptable and calm in high-stress, tight-deadline situations, with patience in the face of changing priorities.
Communication Power:
Excellent writing, editing, communication, and presentation skills to articulate complex ideas clearly and persuasively.
LinkedIn Expertise:
Knowledge and experience using LinkedIn as a B2B channel is a plus.
Time Management:
Excellent skills in managing time and priorities to meet deadlines.
Compensation & Benefits
The annual base salary range for this position is $123,800 - $220,000. This position is eligible for a discretionary annual bonus and equity in accordance with relevant plan documents and equity award agreements. Broadcom offers a comprehensive benefits package including health plans, 401(k) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave and vacation, and paid family leave where applicable.
Equal Opportunity
Broadcom is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship status, disability, medical condition, pregnancy, protected veteran status, or any other characteristic protected by law. We will consider qualified applicants with arrest and conviction records consistent with local law.
Additional Notes
If you are located outside the USA, please provide a home address for future correspondence. Welcome and thank you for your interest in Broadcom. For more information, visit our video library and related resources, and follow Broadcom on LinkedIn.
#J-18808-Ljbffr
Please Note:
1. If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account) 2. If you already have a Candidate Account, please Sign-In before you apply. Are you a strategic marketer who loves to drive measurable results and unlock growth opportunities? We are looking for a high-impact Account Based Marketing Manager to join our dynamic Digital Marketing team within the Mainframe Software Division at Broadcom. This role is a unique opportunity to own the full lifecycle of highly personalized, account-centric campaigns for our strategic accounts. This position is ideal for a self-starter who thrives on both strategic thinking and hands-on execution. You will be a campaign architect and a digital marketing executor—leading the strategy while implementing creative, multi-channel tactics that deliver measurable results. If you are collaborative, goal-driven, and ready to make a significant impact in a fast-paced, in-office environment, we want to hear from you.
What You’ll Do
As the ABM Manager, you will drive our account strategy with a focus on personalized engagement and measurable outcomes: Own the Campaign Lifecycle:
Drive end-to-end ABM campaign development and execution, from strategy and component creation to execution, measurement, and reporting.
Be a Cross-Functional Leader:
Partner with Product Marketing, Creative, and Digital Channel leads to develop and execute multi-channel strategies, including emails, webinars, events, digital advertising, and more.
Creation of High-Impact Assets:
Assist in building and testing compelling campaign deliverables, such as infographics, banner ads, social posts, landing pages, and email copy.
Ensure Operational Excellence:
Manage and communicate a clear campaigns calendar, ensuring timely execution of all tactics and effective actioning of all leads.
Focus on ROI:
Track and optimize campaigns to ensure high ROI.
Leverage Data for Growth:
Work with team members to report on defined KPIs in real-time. Use data analysis and industry best practices to identify insights and continuously optimize programs for target accounts.
Manage Creative Partners:
Oversee external creative agencies to deliver high-quality design assets.
Minimum Requirements
12+ years of related marketing experience, with a minimum of 2 years dedicated to Account Based Marketing (ABM).
A Bachelor’s degree in Engineering, with a concentration in Marketing or a related field, is preferred.
Ideal Skills & Mindset
Strategic & Innovative:
Expert knowledge of marketing campaign best practices, real-time content marketing, and digital/social marketing. Ability to continually innovate and orchestrate complex, moving parts.
Collaboration & Project Management:
Exceptional project management skills and proven experience collaborating effectively within a cross-functional team, particularly with an enterprise sales organization.
Driven & Resourceful:
Highly organized, process-oriented, self-directed, and resourceful.
Resilience:
Adaptable and calm in high-stress, tight-deadline situations, with patience in the face of changing priorities.
Communication Power:
Excellent writing, editing, communication, and presentation skills to articulate complex ideas clearly and persuasively.
LinkedIn Expertise:
Knowledge and experience using LinkedIn as a B2B channel is a plus.
Time Management:
Excellent skills in managing time and priorities to meet deadlines.
Compensation & Benefits
The annual base salary range for this position is $123,800 - $220,000. This position is eligible for a discretionary annual bonus and equity in accordance with relevant plan documents and equity award agreements. Broadcom offers a comprehensive benefits package including health plans, 401(k) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave and vacation, and paid family leave where applicable.
Equal Opportunity
Broadcom is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship status, disability, medical condition, pregnancy, protected veteran status, or any other characteristic protected by law. We will consider qualified applicants with arrest and conviction records consistent with local law.
Additional Notes
If you are located outside the USA, please provide a home address for future correspondence. Welcome and thank you for your interest in Broadcom. For more information, visit our video library and related resources, and follow Broadcom on LinkedIn.
#J-18808-Ljbffr