WonderFold is seeking a driven, entrepreneurial, and collaborative E-Commerce Manager with a proven track-record of success managing a high-growth e-commerce business. Reporting into the Director of Marketing, you will be responsible for the website experience across all markets aligning with the global vision for the company while localizing the website according to country/region-specific needs and preferences. This role requires someone highly analytical, creative, and agile, capable of gaining alignment, building relationships, and managing projects across various stages of growth.
This role will work cross-functionally with internal teams (marketing, design, UI/UX Designer, Dev Agency ect) with the primary focus to enhance the customer experience through optimized and localized site experience, driving increased engagement and conversion. The ideal candidate has a passion for building businesses, a deep understanding of the digital landscape, has an analytical approach to problem solving, and thrives in fast-paced environments.
Key Responsibilities
DTC Website Ownership (Shopify)
Own the end-to-end performance and experience of WonderFold’s Shopify storefront Act as the primary steward of the site’s structure, navigation, merchandising logic, and UX Ensure the site reflects WonderFold’s premium brand standards while maximizing commercial performance Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis Partner with Creative and Brand to ensure storytelling and product education are conversion-driven Own PDP standards including: Product storytelling Visual content (imagery, video, comparison modules) Reviews, FAQs, and trust signals Ensure PDPs are optimized for both brand education and purchase confidence Cross-Functional Leadership
Partner closely with: Brand & Creative on content, campaigns, and storytelling Performance Marketing to support paid traffic conversion Product & Operations to ensure accurate availability, pricing, and launches Technology & Development on apps, integrations, and site enhancements Translate business priorities into clear site execution plans Own the Shopify roadmap, including: App evaluations CRO initiatives Seasonal and launch-based site updates Lead A/B testing and experimentation efforts to continuously improve performance Analytics & Reporting
Monitor and report on key DTC metrics including: Conversion rate Revenue AOV Engagement and funnel drop-off Use insights to recommend and prioritize site improvements Communicate performance clearly to leadership with a bias toward action Governance & Best Practices
Establish and maintain best-in-class Shopify standards Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation Required Skills/Abilities
Technical proficiency
in relevant tools and platforms. Analytical and data-driven approach
to product performance enhancement. Strong communication and collaboration
skills. Project management
abilities. SEO and content management
expertise. Continuous learning
mindset to stay updated with industry trends. Education and Experience
5–8+ years of experience in DTC e-commerce, with deep Shopify expertise Proven experience owning a high-revenue Shopify storefront at a premium consumer brand Strong background in merchandising and UX optimization Data-driven mindset with the ability to translate insights into execution Experience partnering with Creative, Brand, and Performance Marketing teams Comfortable operating with autonomy and influencing cross-functionally Physical Requirements
Sitting:
Prolonged periods while working on a computer. Computer Use:
Frequent use of computers, keyboards, and office equipment. Manual Dexterity:
Ability to use hands and fingers for typing and operating technological tools. Visual Requirements:
Adequate vision to view screens and read documents. Mobility:
Occasional walking or standing for meetings and collaboration. Communication:
Strong verbal and auditory abilities for effective communication. Travel:
Occasional travel for events and meetings.
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DTC Website Ownership (Shopify)
Own the end-to-end performance and experience of WonderFold’s Shopify storefront Act as the primary steward of the site’s structure, navigation, merchandising logic, and UX Ensure the site reflects WonderFold’s premium brand standards while maximizing commercial performance Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis Partner with Creative and Brand to ensure storytelling and product education are conversion-driven Own PDP standards including: Product storytelling Visual content (imagery, video, comparison modules) Reviews, FAQs, and trust signals Ensure PDPs are optimized for both brand education and purchase confidence Cross-Functional Leadership
Partner closely with: Brand & Creative on content, campaigns, and storytelling Performance Marketing to support paid traffic conversion Product & Operations to ensure accurate availability, pricing, and launches Technology & Development on apps, integrations, and site enhancements Translate business priorities into clear site execution plans Own the Shopify roadmap, including: App evaluations CRO initiatives Seasonal and launch-based site updates Lead A/B testing and experimentation efforts to continuously improve performance Analytics & Reporting
Monitor and report on key DTC metrics including: Conversion rate Revenue AOV Engagement and funnel drop-off Use insights to recommend and prioritize site improvements Communicate performance clearly to leadership with a bias toward action Governance & Best Practices
Establish and maintain best-in-class Shopify standards Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation Required Skills/Abilities
Technical proficiency
in relevant tools and platforms. Analytical and data-driven approach
to product performance enhancement. Strong communication and collaboration
skills. Project management
abilities. SEO and content management
expertise. Continuous learning
mindset to stay updated with industry trends. Education and Experience
5–8+ years of experience in DTC e-commerce, with deep Shopify expertise Proven experience owning a high-revenue Shopify storefront at a premium consumer brand Strong background in merchandising and UX optimization Data-driven mindset with the ability to translate insights into execution Experience partnering with Creative, Brand, and Performance Marketing teams Comfortable operating with autonomy and influencing cross-functionally Physical Requirements
Sitting:
Prolonged periods while working on a computer. Computer Use:
Frequent use of computers, keyboards, and office equipment. Manual Dexterity:
Ability to use hands and fingers for typing and operating technological tools. Visual Requirements:
Adequate vision to view screens and read documents. Mobility:
Occasional walking or standing for meetings and collaboration. Communication:
Strong verbal and auditory abilities for effective communication. Travel:
Occasional travel for events and meetings.
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