Senior Social Strategist (Youtube)
Insight Global, Stamford, Connecticut, United States, 06925
Overview
Insight Global is looking for a Social Strategist that will lead the stand up of a fully operational channel strategy from scratch and driving all YouTube-first planning. They will audit current performance, analyze the competitive landscape, and create platform-native content frameworks, programming calendars, and creative briefs. They must deeply understand YouTube algorithms, discovery signals, watch-time and retention behavior, and how thumbnails, titles, metadata, and video structure affect search and visibility. They’ll ensure all content aligns with SEO and AEO best practices to strengthen the brand’s presence across YouTube. This senior strategist brings thought leadership, guiding teams and clients on what to do and why it will drive growth, combining high analytical skill with strong creative instincts and true YouTube expertise. This is a 6 month ongoing contract and pays $63-67hr. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Qualifications
7–10+ years in social strategy with a heavy focus on YouTube channel development Proven experience standing up YouTube programs from scratch fir enterprise level companies Deep understanding of YouTube algorithms, discovery signals, metadata, retention, and watch-time drivers Strong expertise in SEO and AEO, and ability to tie YouTube content to modern search behavior Ability to perform competitive landscape analysis and turn insights into actionable channel strategy Demonstrated ability to create YouTube-first content frameworks, programming calendars, and creative briefs Fluent in YouTube analytics and KPIs; highly analytical AND creative Expert-level understanding of Reddit culture, community behaviors, and platform norms
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Insight Global is looking for a Social Strategist that will lead the stand up of a fully operational channel strategy from scratch and driving all YouTube-first planning. They will audit current performance, analyze the competitive landscape, and create platform-native content frameworks, programming calendars, and creative briefs. They must deeply understand YouTube algorithms, discovery signals, watch-time and retention behavior, and how thumbnails, titles, metadata, and video structure affect search and visibility. They’ll ensure all content aligns with SEO and AEO best practices to strengthen the brand’s presence across YouTube. This senior strategist brings thought leadership, guiding teams and clients on what to do and why it will drive growth, combining high analytical skill with strong creative instincts and true YouTube expertise. This is a 6 month ongoing contract and pays $63-67hr. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements Qualifications
7–10+ years in social strategy with a heavy focus on YouTube channel development Proven experience standing up YouTube programs from scratch fir enterprise level companies Deep understanding of YouTube algorithms, discovery signals, metadata, retention, and watch-time drivers Strong expertise in SEO and AEO, and ability to tie YouTube content to modern search behavior Ability to perform competitive landscape analysis and turn insights into actionable channel strategy Demonstrated ability to create YouTube-first content frameworks, programming calendars, and creative briefs Fluent in YouTube analytics and KPIs; highly analytical AND creative Expert-level understanding of Reddit culture, community behaviors, and platform norms
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