Manager, Social & Influencer Measurement Job at Adobe Inc. in San Francisco
Adobe Inc., San Francisco, CA, US
Our Company
Adobe is focused on changing the world through digital experiences. We empower people to create and deliver exceptional images, videos, and apps, and transform how companies interact with customers across every screen.
We are committed to hiring the very best and creating exceptional employee experiences with equal opportunity. Great ideas can come from anywhere in the organization, and the next big idea could be yours.
About the Opportunity and Team
Social Media, Creators, and Communities are transforming how brands build relevance and long-term customer relationships. These channels generate signals across culture, conversation, sentiment, and performance, presenting new challenges around measurement, attribution, and sustained impact across the customer journey.
Within the Growth Marketing & Insights organization, our team develops actionable Category & Customer Insights and measures Marketing Effectiveness as a dual purpose. We are a multidisciplinary team of data scientists, strategists, and analysts who thrive in ambiguity, move fast with rigor, and tackle evolving challenges. We enable decisions at the E-Team level and help the business move from insights to execution to growth. We partner with Marketers, Product, GTM, and Finance to bring clarity to emerging problem spaces.
About the Role
We are looking for a Manager, Social & Influencer Measurement to lead how we define, measure, and optimize success across Social, Influencer, and Community marketing. The role drives full-stack measurement and strategic impact for Adobe's Social Marketing in Organic, Paid, and Earned channels.
You will be a builder of teams, systems, and standards, not only keeping pace with a fast-moving field, but leading innovation within it. You will manage and develop analytics and data science talent, own end-to-end measurement frameworks, and serve as a trusted thought partner to senior marketing leaders.
What You'll Do
Shape how Social and Influencer impact is measured and quantified, how insights are produced at scale, and how those insights translate into confident decisions, actions, and meaningful business outcomes.
Lead and grow a team of analysts and data scientists, setting clear direction, prioritizing the right work, coaching for impact, and building durable systems that scale team effectiveness.
Measure and evaluate end-to-end social-first initiatives (campaigns, announcements, launches, events), establishing reporting and optimization metrics across the funnel.
Translate ambiguous signals into structured analysis, developing proxies and heuristics to connect upper-funnel outcomes (reach, attention, engagement, sentiment, influence) to business results (e.g., MAU, LTV, ARR).
Set quarterly goals and establish operating rhythms. Monitor weekly and sometimes daily performance. Use data to guide investment and budget decisions across content creation and paid media. Balance customer acquisition cost, ROI, and long-term brand impact.
Build and scale analysis pipelines and data foundations, partnering with Data Engineering to ensure data quality, metric integrity, and reliable insights at scale; work with large, complex datasets, including text and social conversation data.
Adopt and champion AI-first workflows to improve team productivity, speed to insight, and analytical leverage while maintaining strong judgment, rigor, and accountability.
What You'll Need to Succeed
Leadership & Management
Over 3 years managing people, with success in building, leading, and developing high-performing analytics or advanced data analysis teams.
Ability to set priorities and expectations, manage tradeoffs, and drive execution in a fast-moving, ambiguous environment.
A leadership style that is curious, results-focused, and grounded in ownership, continuous learning, and pushing the standard higher.
Analytics & Systems Thinking
8-10+ years of experience in marketing analytics, growth analytics, product analytics, or data science, with exposure to social, influencer/creator, or community measurement.
Proven ability to solve problems without clear playbooks, including non-routine analytical challenges requiring advanced methods.
Strong analytical reasoning and comfort working with imperfect or non-attributable data.
Communication & Influence
Ability to understand complex systems and explain them simply to technical and non-technical audiences.
Experience influencing senior partners through clarity, structure, and data-driven storytelling.
Trusted partner attitude with strong cross-functional instincts in large, matrixed organizations.
Nice to Have
Experience with influencer/creator platforms, social listening tools, or content analytics.
Background in brand measurement, sentiment analysis, or community health metrics.
Experience scaling analytics practices for emerging or rapidly evolving marketing channels.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 -- $265,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $183,600 - $265,800.
At Adobe, for sales roles starting salaries are expressed as total target compensation, and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan.
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices
California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. Adobe is proud to be an Equal Employment Opportunity employer and we do not discriminate.
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