Content Writer Copywriter Senior: Marketing Department
Hoag Health System, Costa Mesa, California, United States, 92626
Job Description
The Senior Content Writer-Copywriter plays a key role in developing high-quality and engaging content that educates, informs, and inspires our target audience. The Sr Content Writer-Copywriter’s work will enhance brand reputation, establish thought leadership, and drive loyal readership and Hoag community engagement.
Responsibilities
Craft compelling content for diverse platforms, including websites, blogs, social media, emails, podcasts, and videos.
Conduct thorough research on healthcare topics and trends, collaborating with industry professionals to ensure accuracy, relevance, and insight.
Write clear, engaging copy that reflects our brand voice and style, refining brand tone guidelines for ongoing improvement.
Spearhead comprehensive content strategy, overseeing planning, creation, distribution, and analysis for optimal performance.
Lead creative initiatives to shape innovative marketing campaigns, ensuring alignment with brand objectives.
Optimize content for search engines (SEO) to increase organic traffic and improve rankings.
Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.
Stay updated on industry regulations, compliance requirements, and best practices to ensure content meets legal and ethical standards.
Monitor and analyze content performance using analytics tools, identifying areas for improvement in content strategy.
Stay current on emerging healthcare trends, patient needs, and industry advancements, generating content ideas to remain ahead of the curve.
Lead the content strategy and planning sessions with creative design and marketing teams, bringing creative ideas and unique perspectives.
Assist in managing and updating website content, ensuring accuracy, relevance, and a positive user experience.
Perform other assigned duties.
Qualifications Education and Experience
Bachelor's degree in English, journalism, communications, healthcare, or a related field. Equivalent work experience will also be considered.
Minimum of 7 years’ experience in copywriting and content creation.
Proven work experience as a Content Writer, with a strong portfolio showcasing your writing skills.
Excellent writing and editing skills, with a keen eye for detail and the ability to convey complex healthcare information in a clear and concise manner.
Familiarity with SEO principles and best practices to optimize content for search engines and increase organic traffic.
Ability to work independently and meet deadlines while maintaining a high level of quality and attention to detail.
Preferred
Knowledge of healthcare regulations, compliance requirements, and privacy guidelines is a plus.
Knowledge of healthcare terminology, medical concepts, and patient care practices to effectively communicate healthcare information to diverse audiences.
Strong research skills to gather information from credible sources and ensure accurate and up to date content.
Proficiency in using content management systems (CMS) and familiarity with basic HTML formatting.
Strong organizational and multitasking skills, with the ability to manage multiple content projects simultaneously.
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
Passion for healthcare and a genuine interest in staying informed about industry trends, advancements, and patient needs.
Skills Or Other Qualifications Required
Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends.
Excellent customer services skills and attitude
Organizational and time management skills
Superior verbal and written communication skills
Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.
About Us Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than 1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year.
For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County’s health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy.
Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women’s health, orthopedics, and digestive health through our institutes.
Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News & World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California.
To learn more about Hoag’s awards and accreditations, visit: https://www.hoag.org/about-hoag/awards-accreditations/.
Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.
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The Senior Content Writer-Copywriter plays a key role in developing high-quality and engaging content that educates, informs, and inspires our target audience. The Sr Content Writer-Copywriter’s work will enhance brand reputation, establish thought leadership, and drive loyal readership and Hoag community engagement.
Responsibilities
Craft compelling content for diverse platforms, including websites, blogs, social media, emails, podcasts, and videos.
Conduct thorough research on healthcare topics and trends, collaborating with industry professionals to ensure accuracy, relevance, and insight.
Write clear, engaging copy that reflects our brand voice and style, refining brand tone guidelines for ongoing improvement.
Spearhead comprehensive content strategy, overseeing planning, creation, distribution, and analysis for optimal performance.
Lead creative initiatives to shape innovative marketing campaigns, ensuring alignment with brand objectives.
Optimize content for search engines (SEO) to increase organic traffic and improve rankings.
Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand guidelines.
Stay updated on industry regulations, compliance requirements, and best practices to ensure content meets legal and ethical standards.
Monitor and analyze content performance using analytics tools, identifying areas for improvement in content strategy.
Stay current on emerging healthcare trends, patient needs, and industry advancements, generating content ideas to remain ahead of the curve.
Lead the content strategy and planning sessions with creative design and marketing teams, bringing creative ideas and unique perspectives.
Assist in managing and updating website content, ensuring accuracy, relevance, and a positive user experience.
Perform other assigned duties.
Qualifications Education and Experience
Bachelor's degree in English, journalism, communications, healthcare, or a related field. Equivalent work experience will also be considered.
Minimum of 7 years’ experience in copywriting and content creation.
Proven work experience as a Content Writer, with a strong portfolio showcasing your writing skills.
Excellent writing and editing skills, with a keen eye for detail and the ability to convey complex healthcare information in a clear and concise manner.
Familiarity with SEO principles and best practices to optimize content for search engines and increase organic traffic.
Ability to work independently and meet deadlines while maintaining a high level of quality and attention to detail.
Preferred
Knowledge of healthcare regulations, compliance requirements, and privacy guidelines is a plus.
Knowledge of healthcare terminology, medical concepts, and patient care practices to effectively communicate healthcare information to diverse audiences.
Strong research skills to gather information from credible sources and ensure accurate and up to date content.
Proficiency in using content management systems (CMS) and familiarity with basic HTML formatting.
Strong organizational and multitasking skills, with the ability to manage multiple content projects simultaneously.
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
Passion for healthcare and a genuine interest in staying informed about industry trends, advancements, and patient needs.
Skills Or Other Qualifications Required
Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends.
Excellent customer services skills and attitude
Organizational and time management skills
Superior verbal and written communication skills
Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.
About Us Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than 1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year.
For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County’s health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy.
Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women’s health, orthopedics, and digestive health through our institutes.
Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News & World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California.
To learn more about Hoag’s awards and accreditations, visit: https://www.hoag.org/about-hoag/awards-accreditations/.
Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.
#J-18808-Ljbffr