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Marketing Manager

KellyMitchell Group, Stamford, Connecticut, United States, 06925

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Job Summary:

Our client is seeking a Marketing Manager to join their team! This position is located in Stamford, Connecticut.

Duties:

Serve as the subject-matter expert on the hospitality industry, including brand groups, ownership/management companies, and independent hotels

Identify market trends and customer needs to inform GTM strategy and sales alignment

Refine the independent hotels sub-segmentation model to enhance targeting, positioning, and campaign effectiveness

Build, execute, and optimize robust go-to-market plans supporting the full product portfolio

Drive cohesive multi-product narratives and support sales with vertical-specific messaging and materials

Support significant product launches with hospitality-market insights, content, and activation plans

Engage with major hospitality brands to expand consideration, support MSAs, and develop strategic partnerships

Support ABM efforts for the top 5 hospitality brands through targeted, customized campaigns and content

Partner with sales leadership to deepen brand relationships and accelerate enterprise-level opportunities

Coordinate and implement enterprise-wide marketing campaigns by collaborating with internal teams and external advertising agencies

Craft creative media strategies leveraging research teams and deep customer insights

Develop and support marketing campaigns for acquisition, upgrade, cross-sell, upsell, retention, education, and brand initiatives, including experience developing television commercials

Work closely with product marketing, research, analytics, sales, creative agencies, and executive stakeholders to ensure alignment and successful delivery of all campaign outputs

Manage complex marketing projects with strong prioritization, organization, and decision-making skills—even under pressure

Desired Skills/Experience:

Bachelor’s degree in marketing or a related field, or an equivalent combination of education, training, and experience (required)

3+ years of direct marketing experience

3+ years of experience partnering with creative advertising agencies to develop marketing campaigns that deliver measurable results

Strong understanding of the hospitality sector and hotel ecosystem

Experience with verticalized B2B marketing preferred

Advanced knowledge of telecommunications products and services

Proven success developing and executing multi-channel GTM plans and integrated campaigns

Expert-level understanding of marketing strategies, processes, and project management

History of creating or influencing television commercial development across multiple marketing objectives

Highly detail-oriented with the ability to analyze and interpret data and continually evolve strategies based on performance insights

Proficiency in Microsoft Office suites

Excellent written and verbal communication skills with stakeholders at all organizational levels

Proven track record of developing scientific matrices and executing with precision

Benefits:

Medical, Dental, & Vision Insurance Plans

Employee-Owned Profit Sharing (ESOP)

401K offered

The approximate pay range for this position starting at

$80,000 . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy

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