Overview
Job Description: Marketing Analytics Manager – Acrisure Awareness and Growth Marketing Team Location: Boston, MA (Hybrid: Four Days in Office) Note: This is a full-time role and we do not offer C2C or C2H employment and are not able to sponsor visas for this position. Why Choose Acrisure Innovation
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. The Role
As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company\'s growth. Responsibilities
Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion. Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate. Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization. Partner closely with the data engineering team to manage data collection, transformation, and storage practices. Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives. Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution. Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives. Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities. Skills and Qualifications
Bachelor\'s degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus. 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth environment. Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it. Excellent analytical and problem-solving skills with a keen attention to detail. Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis. Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus). Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization. Strong knowledge of Tableau or similar data visualization tools. Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc. Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making. Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical. Pay Details
The base compensation range for this position is $140,000 - $160,000. This range reflects Acrisure\'s good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity. Benefits and Equal Opportunity
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, national origin, veteran or disability status. We are an Equal Opportunity Employer. Employee Benefits include physical, mental wellness and family care programs. This description lists examples and is not exhaustive. Eligibility and waiting periods may apply and benefits may vary by location. Additional Information
Recruitment fraud notice: Acrisure does not accept unsolicited resumes from agencies not signed to a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property. Welcome, your new opportunity awaits you.
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Job Description: Marketing Analytics Manager – Acrisure Awareness and Growth Marketing Team Location: Boston, MA (Hybrid: Four Days in Office) Note: This is a full-time role and we do not offer C2C or C2H employment and are not able to sponsor visas for this position. Why Choose Acrisure Innovation
Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. The Role
As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team. This role requires a unique blend of strategic vision and technical expertise to delve deeply into data insights. Serving as an individual contributor, you will develop models to optimize our return on investment and collaborate closely with the marketing team on test designs and analyses with the primary goal of increasing brand awareness. Additionally, you will be tasked with leading the stewardship of marketing data hygiene and developing impactful dashboards and actionable insights to support our marketing efforts. Your contributions will be instrumental in delivering data visualizations and critical insights that inform strategic marketing investment decisions, ultimately driving our company\'s growth. Responsibilities
Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion. Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate. Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization. Partner closely with the data engineering team to manage data collection, transformation, and storage practices. Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives. Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution. Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives. Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities. Skills and Qualifications
Bachelor\'s degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus. 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth environment. Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it. Excellent analytical and problem-solving skills with a keen attention to detail. Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis. Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus). Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization. Strong knowledge of Tableau or similar data visualization tools. Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc. Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making. Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical. Pay Details
The base compensation range for this position is $140,000 - $160,000. This range reflects Acrisure\'s good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity. Benefits and Equal Opportunity
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, national origin, veteran or disability status. We are an Equal Opportunity Employer. Employee Benefits include physical, mental wellness and family care programs. This description lists examples and is not exhaustive. Eligibility and waiting periods may apply and benefits may vary by location. Additional Information
Recruitment fraud notice: Acrisure does not accept unsolicited resumes from agencies not signed to a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property. Welcome, your new opportunity awaits you.
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