Manager, eCommerce NA Marketing
Warner Bros. Entertainment, California, Missouri, United States, 65018
Overview
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Your New Role...
Marketing Manager
on the North America Retail Marketing team at Warner Bros. Consumer Products, focused on the Amazon business. Reporting to the VP of Retail Marketing and working closely with the Amazon Sales Director, this role is responsible for managing, planning, and executing retail marketing initiatives to drive e-comm growth at Amazon across a vast IP portfolio (DC, Harry Potter, Animation and more) and all product categories. While digital-first, this role also supports select physical and/or hybrid retail activations in partnership with Amazon and licensees.
Your Role Accountabilities Strategic Planning and Business Development
Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase intent and conversion
Drives annual budget planning aligned with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management
Establishes Amazon-specific priorities marketing calendar with quarterly updates
Sets marketing and merchandising timing and requirements
Leads cross-divisional planning for big initiatives (theatricals/evergreen franchise events, etc.); manages marketing and advertising components of programs
Lead marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable
In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform
Drives partnership with internal global Amazon account leaders across WBD/GBE to identify and activate best practices to support growth
Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned
Leverages digital marketing expertise to support larger marketing team needs across accounts
Serves as Amazon marketing expert, educating licensees and internal teams where needed
Marketing & Advertising Implementation
Serves as key marketing liaison to Amazon corporate team and licensees to ensure outstanding execution/implementation of retail priorities
Leads media agency in planning and executing advertising components with Amazon Marketing Services, focusing on optimizing spend
Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads)
Leads creative asset strategy and brand storytelling with oversight of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements
Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts
Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion rate for PDPs always looking for improvements
Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands
Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings. Contributes ideas to new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned. Actively pitches as assigned
Identifies and maximizes opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
Develops best practice strategies for partners to use for Amazon paid advertising
Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis
Marketing Consulting and Approvals
Collaborates with licensee marketing teams to execute co-developed marketing programs for retail
Reviews retail marketing and facilitates routing of assets for franchise approval
Responsibility and Success Measurements
Flawless execution of marketing programs that support sales strategies
Analyzes reporting to measure marketing ROI, using data and analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency
Tracks performance of Marketing programs for Amazon; develop insights and next steps
Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives
Qualifications & Experience
Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods required
Previous Amazon experience preferred
Entertainment studio experience a plus
Education, Professional Training, Technical Training or Certification
Bachelor’s degree in digital advertising/marketing, marketing, business or related field or relevant work experience required
Current digital advertising certification a plus
Knowledge/Skills
Strong knowledge of marketing principles and retail landscape required
Clear understanding of Amazon’s platform-specific digital marketing tactics and emerging advertising opportunities
Self-starter with sound organizational and collaborative skills, with the ability to see a project through from inception to execution with effective follow up
Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude
Fiscal responsibility and accountability for retail planning and deliverables
Strong working knowledge of Microsoft Office applications and reporting applications
Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills
Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels
Passion for pop culture and the Entertainment Licensing industry
Note: Management has the right to add or change duties and job requirements at any time.
How We Get Things Done Our guiding principles are the core values by which we operate. You can find them at www.wbd.com/guiding-principles/ along with insights from the team. We look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces building a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal opportunity employer; qualified candidates are considered on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you require adjustments or accommodations during the job application process, please visit our accessibility page for instructions to submit your request.
Pay Range: $91,000.00 - $169,000.00 salary per year. Base pay is one component of Warner Bros. Discovery’s total compensation package. Other rewards may include bonuses and incentives. This role complies with local compensation disclosure requirements where applicable.
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Your New Role...
Marketing Manager
on the North America Retail Marketing team at Warner Bros. Consumer Products, focused on the Amazon business. Reporting to the VP of Retail Marketing and working closely with the Amazon Sales Director, this role is responsible for managing, planning, and executing retail marketing initiatives to drive e-comm growth at Amazon across a vast IP portfolio (DC, Harry Potter, Animation and more) and all product categories. While digital-first, this role also supports select physical and/or hybrid retail activations in partnership with Amazon and licensees.
Your Role Accountabilities Strategic Planning and Business Development
Drives development and implementation of marketing strategies for media/advertising and marketing plans, ensuring customer engagement, brand awareness, high velocity traffic, purchase intent and conversion
Drives annual budget planning aligned with goals and initiatives, oversees day-to-day management of requests, monitors spend, PO management
Establishes Amazon-specific priorities marketing calendar with quarterly updates
Sets marketing and merchandising timing and requirements
Leads cross-divisional planning for big initiatives (theatricals/evergreen franchise events, etc.); manages marketing and advertising components of programs
Lead marketing programs for retail shopping events, including but not limited to Prime Day, Black Friday, and Cyber Monday, with execution across digital-first and select physical or hybrid retail moments as applicable
In coordination with Sales Account Director, creates tentpole merchandise moments on Amazon platform
Drives partnership with internal global Amazon account leaders across WBD/GBE to identify and activate best practices to support growth
Develops strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/HSN), as assigned
Leverages digital marketing expertise to support larger marketing team needs across accounts
Serves as Amazon marketing expert, educating licensees and internal teams where needed
Marketing & Advertising Implementation
Serves as key marketing liaison to Amazon corporate team and licensees to ensure outstanding execution/implementation of retail priorities
Leads media agency in planning and executing advertising components with Amazon Marketing Services, focusing on optimizing spend
Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads)
Leads creative asset strategy and brand storytelling with oversight of creative agency for brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid media placements
Shares assets and best practices across global Amazon accounts and North America 3P eCommerce accounts
Drives creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training. Monitors conversion rate for PDPs always looking for improvements
Partners with internal business units including Home Entertainment, Theatrical, WBIE, and DCE on cross-category merchandising for priority franchises/brands
Manages components (brand title and/or marketing) of Amazon studio swing presentation and licensee meetings. Contributes ideas to new business pitches (marketing ideas) for Amazon and category and licensee updates (marketing) for Amazon and other retailers, as assigned. Actively pitches as assigned
Identifies and maximizes opportunities to drive profitable growth via new tactics with Amazon Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
Develops best practice strategies for partners to use for Amazon paid advertising
Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis
Marketing Consulting and Approvals
Collaborates with licensee marketing teams to execute co-developed marketing programs for retail
Reviews retail marketing and facilitates routing of assets for franchise approval
Responsibility and Success Measurements
Flawless execution of marketing programs that support sales strategies
Analyzes reporting to measure marketing ROI, using data and analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency
Tracks performance of Marketing programs for Amazon; develop insights and next steps
Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives
Qualifications & Experience
Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods required
Previous Amazon experience preferred
Entertainment studio experience a plus
Education, Professional Training, Technical Training or Certification
Bachelor’s degree in digital advertising/marketing, marketing, business or related field or relevant work experience required
Current digital advertising certification a plus
Knowledge/Skills
Strong knowledge of marketing principles and retail landscape required
Clear understanding of Amazon’s platform-specific digital marketing tactics and emerging advertising opportunities
Self-starter with sound organizational and collaborative skills, with the ability to see a project through from inception to execution with effective follow up
Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude
Fiscal responsibility and accountability for retail planning and deliverables
Strong working knowledge of Microsoft Office applications and reporting applications
Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills
Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels
Passion for pop culture and the Entertainment Licensing industry
Note: Management has the right to add or change duties and job requirements at any time.
How We Get Things Done Our guiding principles are the core values by which we operate. You can find them at www.wbd.com/guiding-principles/ along with insights from the team. We look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces building a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal opportunity employer; qualified candidates are considered on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you require adjustments or accommodations during the job application process, please visit our accessibility page for instructions to submit your request.
Pay Range: $91,000.00 - $169,000.00 salary per year. Base pay is one component of Warner Bros. Discovery’s total compensation package. Other rewards may include bonuses and incentives. This role complies with local compensation disclosure requirements where applicable.
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