Data Informatics Analyst 3, Sales & Marketing Analytics
WEX, Inc., Portland, Maine, us, 04122
About the Team/Role
WEX is in search of a Data Informatics Analyst 3 to join the Sales Center of Excellence (SCOE) Sales and Marketing Analytics team. SCOE Analytics turns complex data into tangible insights to drive the success and growth of our financial payment solution products, clients, and the company. The Data Informatics Analyst 3 is responsible for the architecture and execution of audience creation for our evolving marketing automation ecosystem, leading data solutions for high-volume marketing projects, driving the strategic migration to our Customer Data Platform, and serving as the technical bridge between commercial groups and platform teams. This is a multi-faceted, critical role on a highly technical analytics team. The ideal candidate is proactive, creative, and innovative, able to navigate complex data landscapes—from legacy extensions to modern CDP architectures—to enable scalable, personalized customer journeys. In this critical role, you will lead the architecture and execution of audience segmentation within our evolving marketing automation ecosystem and design data solutions for high-volume marketing initiatives. You will work as the technical bridge between commercial and platform teams to drive migration to the CDP and deliver solutions that support growth for our global clients. How you'll make an impact
Take the lead role on audience identification, analysis, segmentation, technical data solutioning and query execution for day-to-day projects across our lines of business. Act as a strategic advisor to commercial stakeholders before the build begins, helping define the target audience based on potential upside and technical limitations. Champion the shift of existing email automations from home-grown data extensions to scalable CDP-based audiences to reduce risk and enable rapid evolution. Proactively investigate data quality and availability before campaigns launch to identify potential null or conflicting data across systems. Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery to identify opportunities for advanced use cases leveraging CDP capabilities. Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement (e.g., expanding Abandoned App experiences). Translate business needs into technical requirements, working with the CDP team to build segmentations while using a consolidated pipeline view of automation experiences across stakeholders. Explain technical concepts, such as the benefits of CDP-based data extensions versus legacy methods, to non-technical stakeholders in marketing and sales. Experience you'll bring
BA/BS degree or equivalent experience. A blended education in STEM (for the technical side) and business/creative disciplines (for the analytical side) is ideal. Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform (Salesforce Data Cloud aka Data 360 is a plus). Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake). Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions. Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting. Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud. Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders. Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases. Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working with data platform teams to define requirements. Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning. Pay Range: $88,700.00 - $106,700.00. WEX’s comprehensive and market-competitive benefits are designed to support your personal and professional well-being, including health, dental and vision insurances, retirement savings, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the About Us section.
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WEX is in search of a Data Informatics Analyst 3 to join the Sales Center of Excellence (SCOE) Sales and Marketing Analytics team. SCOE Analytics turns complex data into tangible insights to drive the success and growth of our financial payment solution products, clients, and the company. The Data Informatics Analyst 3 is responsible for the architecture and execution of audience creation for our evolving marketing automation ecosystem, leading data solutions for high-volume marketing projects, driving the strategic migration to our Customer Data Platform, and serving as the technical bridge between commercial groups and platform teams. This is a multi-faceted, critical role on a highly technical analytics team. The ideal candidate is proactive, creative, and innovative, able to navigate complex data landscapes—from legacy extensions to modern CDP architectures—to enable scalable, personalized customer journeys. In this critical role, you will lead the architecture and execution of audience segmentation within our evolving marketing automation ecosystem and design data solutions for high-volume marketing initiatives. You will work as the technical bridge between commercial and platform teams to drive migration to the CDP and deliver solutions that support growth for our global clients. How you'll make an impact
Take the lead role on audience identification, analysis, segmentation, technical data solutioning and query execution for day-to-day projects across our lines of business. Act as a strategic advisor to commercial stakeholders before the build begins, helping define the target audience based on potential upside and technical limitations. Champion the shift of existing email automations from home-grown data extensions to scalable CDP-based audiences to reduce risk and enable rapid evolution. Proactively investigate data quality and availability before campaigns launch to identify potential null or conflicting data across systems. Partner with Customer Engagement + Experience (CE+E) and Marketing Automation Technology Solutions (MATS) during discovery to identify opportunities for advanced use cases leveraging CDP capabilities. Execute on key initiatives like Customer Acquisition by leveraging combinations of internal and external data sources to trigger and personalize engagement (e.g., expanding Abandoned App experiences). Translate business needs into technical requirements, working with the CDP team to build segmentations while using a consolidated pipeline view of automation experiences across stakeholders. Explain technical concepts, such as the benefits of CDP-based data extensions versus legacy methods, to non-technical stakeholders in marketing and sales. Experience you'll bring
BA/BS degree or equivalent experience. A blended education in STEM (for the technical side) and business/creative disciplines (for the analytical side) is ideal. Proven track record of building and managing audiences for marketing campaigns, specifically within Salesforce Marketing Cloud or a Customer Data Platform (Salesforce Data Cloud aka Data 360 is a plus). Strong SQL skills for querying and segmenting data, with experience in data warehousing and familiarity with cloud data platforms (e.g., Snowflake). Excellent analytical skills and problem-solving ability; the ability to take unstructured business requests and ideas and work independently to drive projects to conclusions. Strong skills in performance analytics to measure the success of audiences and campaigns, ensuring data integrity and accuracy in targeting. Strong knowledge of customer data within Salesforce platforms, specifically Salesforce Core (Sales Cloud, Service Cloud) and Marketing Cloud. Ability to extract raw data, analyze it outside the platform (e.g., via Excel or BI tools), and present clear, actionable insights to non-technical stakeholders. Familiarity with identity resolution, segmentation, and suppression logic to ensure data accuracy for marketing use cases. Experience supporting areas of business responsible for revenue generation (Marketing, Sales, Product) and working with data platform teams to define requirements. Comfortable working in a fast-paced environment where data content and connectivity are constantly growing, with the ability to pivot between day-to-day execution and long-term strategic planning. Pay Range: $88,700.00 - $106,700.00. WEX’s comprehensive and market-competitive benefits are designed to support your personal and professional well-being, including health, dental and vision insurances, retirement savings, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the About Us section.
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