Paid Media Strategist
San Diego State University, San Diego, California, United States, 92189
Overview
This position is open until filled with an initial application review to take place after February 18, 2026. The salary for this position is budgeted at $6,666 per month and is non-negotiable. This position works a hybrid schedule of 3 onsite and 2 remote days per week. Reporting to the Executive Director of Marketing, the Paid Media Strategist will be responsible for developing and executing digital advertising strategies, managing campaigns across all channels (SEM, Programmatic, Video, Display, Social Media, etc.), analyzing and optimizing performance, maximizing budget efficiency, and supporting lead generation goals. In addition, this role will include managing advertising with publications, industry groups, and associations. The Paid Media Strategist will identify, implement, and optimize new paid media opportunities, ensuring a cohesive and integrated approach across all paid channels. This position is essential to the organization's growth and will oversee the end-to-end management of all paid media campaigns, with a focus on maximizing ROI and brand visibility. The Paid Media Strategist must possess a keen understanding of the digital marketing landscape. This role requires the ability to operate on both a strategic and tactical level, the ability to manage vendors and consultants/agency, manage multiple campaigns, deadlines, and budget, and the ability to contribute to creative and engaging brand expression. The Paid Media Strategist will also manage display advertising on platforms such as Google Ad Network, Facebook, LinkedIn, etc. and contribute substantively to the digital innovation and brand growth of SDSU Global Campus.
#J-18808-Ljbffr
This position is open until filled with an initial application review to take place after February 18, 2026. The salary for this position is budgeted at $6,666 per month and is non-negotiable. This position works a hybrid schedule of 3 onsite and 2 remote days per week. Reporting to the Executive Director of Marketing, the Paid Media Strategist will be responsible for developing and executing digital advertising strategies, managing campaigns across all channels (SEM, Programmatic, Video, Display, Social Media, etc.), analyzing and optimizing performance, maximizing budget efficiency, and supporting lead generation goals. In addition, this role will include managing advertising with publications, industry groups, and associations. The Paid Media Strategist will identify, implement, and optimize new paid media opportunities, ensuring a cohesive and integrated approach across all paid channels. This position is essential to the organization's growth and will oversee the end-to-end management of all paid media campaigns, with a focus on maximizing ROI and brand visibility. The Paid Media Strategist must possess a keen understanding of the digital marketing landscape. This role requires the ability to operate on both a strategic and tactical level, the ability to manage vendors and consultants/agency, manage multiple campaigns, deadlines, and budget, and the ability to contribute to creative and engaging brand expression. The Paid Media Strategist will also manage display advertising on platforms such as Google Ad Network, Facebook, LinkedIn, etc. and contribute substantively to the digital innovation and brand growth of SDSU Global Campus.
#J-18808-Ljbffr