Product Marketing Manager - 440-9030

Product Marketing Manager

Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

We're looking for a highly capable, action-oriented Product Marketing Manager to own product storytelling, GTM execution, and content that drives adoption in a product-led growth (PLG) environment. You'll be the bridge between Product, Growth, and the customer - turning features into clear value, building content that helps users succeed, and ensuring our launches, pricing, and messaging land with clarity and impact. This is a doer role for someone who is experienced, intelligent, and strong at creating product content - how-tos, videos, blogs, product pages, and enablement assets.

What You'll Own & Do

Product Storytelling & Content Creation

• Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes.
• Maintain and expand the Product Updates section of the website.
• Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging.
• Ensure all website and landing page content is clear, accurate, and aligned with the product narrative.

Go-to-Market Execution

• Build GTM briefs, messaging frameworks, and launch plans for all product releases.
• Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment).
• Support ecosystem partners with GTM materials and product messaging.

Customer & Market Insight

• Define and refine ICPs for each product and segment.
• Conduct competitive research and translate insights into messaging, differentiation, and content updates.
• Build a simple, reliable "truth layer" for the marketing team that centralizes product facts, positioning, competitors, and customer insights.

Pricing, Packaging & Comms

• Support pricing and packaging improvements with customer, competitive, and product insights.
• QC all customer communications to ensure product clarity and consistency.

Sales & ABM Enablement

• Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons.
• Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction.

Cross-Functional Collaboration

• Work closely with Product for launch readiness and roadmap alignment.
• Coordinate with Central PMM to maintain messaging consistency.
• Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows.

Requirements

3-5+ years in Product Marketing for a SaaS or PLG product.

Strong writing and content-creation skills - you enjoy making how-tos, videos, and product explainers.

You're hands-on, scrappy, and fast - capable of owning both strategy and execution.

Experience with GTM planning, messaging frameworks, ICPs, and positioning.

Ability to distill complex product capabilities into simple, compelling value.

Comfortable working cross-functionally and driving clarity in ambiguous environments.

Success Looks Like

Clear, compelling product messaging across the website and campaigns.

Product launches that drive measurable activation and adoption.

A steady stream of helpful product content that improves PLG conversion.

A clear "truth layer" that keeps Marketing and Sales aligned.