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Senior Vice President, Marketing, Scholastic Trade Publishing

Scholastic, New York, New York, us, 10261

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* Lead the end-to-end marketing strategy for Scholastic’s Trade publishing program, encompassing picture books, middle-grade, YA, and graphic novels, starting with acquisitions.* Partner closely with editorial and publishing leadership to develop positioning and go-to-market plans that amplify each book’s creative vision and commercial potential.* Oversee launch campaigns for Scholastic’s signature authors and brands, as well as breakout, new voices.* Champion world-class author care, ensuring every creator feels supported, heard, and celebrated throughout the process.* Build scalable marketing plans across imprints, grounded in Sales retail strategies, Retail analytics, and referencing performance metrics.* Play an integral role in leading the planning and execution of Pre-Sales, Sales Conference, and Launch Meeting cycles.* 20+ years of experience in Trade publishing, marketing, or communications, with proven success in launching bestselling authors and building enduring franchises.* Deep expertise in publicity, author relations, and marketing within the children’s or trade publishing landscape.* Exceptional leadership and team-building skills; ability to inspire and develop talent across functions.* Strong creative instincts paired with data fluency and commercial acumen.* Genuine passion for Scholastic’s mission to inspire literacy and ensure every child finds joy in reading. #J-18808-Ljbffr