Senior Director, Scientific Marketing Neurology
Scorpion Therapeutics, Sleepy Hollow Trailer Village, Arizona, United States
Role Summary
The Senior Director of Scientific Marketing Neurology is a member of Regeneron’s Neurology commercial team, with accountability in leading all professional medical education commercial activities in support of the launch and commercialization in Myasthenia Gravis in the US. Responsibilities
Promotional speaker program execution including live, webex, launch meeting, broadcast events. Speaker bureau management and speaker training. Development and roll out of promotional content for speaker programs and other peer to peer programs. Promotional med com agency management. Sales force communication for peer to peer programming and alignment with all cross functional teams. Responsible for developing US and select Global Congress plan and execution including congress displays (booths/table tops), partner engagement plan, advertising plan, competitive intelligence, logistics and coordination with cross functional teams. Responsible for KOL identification, mapping and engagement plan. Lead the development/management of relationships with KOL’s, key HCP’s and professional partners. Development and execution of US commercial advisory boards to inform and support brand strategy. Manage and coordinate local and regional Neurology trade shows and scientific meetings. Develop and manage promotional and advertising spend across the different programs. Provide support to the development of the overall brand strategy, functional plans and budget. Qualifications
Minimum of 12 years biopharmaceutical experience with at least 7 in Marketing Previous product/indication launch experience required. Strong science background with deep knowledge of Rare Neurology or Myasthenia Gravis. Ability to understand, work with, and provide commercial input to all functions within the project team. Education
Bachelor's Degree Required, MBA preferred.
#J-18808-Ljbffr
The Senior Director of Scientific Marketing Neurology is a member of Regeneron’s Neurology commercial team, with accountability in leading all professional medical education commercial activities in support of the launch and commercialization in Myasthenia Gravis in the US. Responsibilities
Promotional speaker program execution including live, webex, launch meeting, broadcast events. Speaker bureau management and speaker training. Development and roll out of promotional content for speaker programs and other peer to peer programs. Promotional med com agency management. Sales force communication for peer to peer programming and alignment with all cross functional teams. Responsible for developing US and select Global Congress plan and execution including congress displays (booths/table tops), partner engagement plan, advertising plan, competitive intelligence, logistics and coordination with cross functional teams. Responsible for KOL identification, mapping and engagement plan. Lead the development/management of relationships with KOL’s, key HCP’s and professional partners. Development and execution of US commercial advisory boards to inform and support brand strategy. Manage and coordinate local and regional Neurology trade shows and scientific meetings. Develop and manage promotional and advertising spend across the different programs. Provide support to the development of the overall brand strategy, functional plans and budget. Qualifications
Minimum of 12 years biopharmaceutical experience with at least 7 in Marketing Previous product/indication launch experience required. Strong science background with deep knowledge of Rare Neurology or Myasthenia Gravis. Ability to understand, work with, and provide commercial input to all functions within the project team. Education
Bachelor's Degree Required, MBA preferred.
#J-18808-Ljbffr