Assistant Director of Marketing and Communication, Fitzpatrick College of Nursin
VILLANOVA UNIVERSITY, Villanova, Pennsylvania, United States
Overview
Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing. To view the position details and/or apply to a position, click on the View Details link below the Job Title. If you have questions about the application process, please refer to the Applicant FAQ's. Posting Details
Posting Number: 20260022S Position Title: Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 655 - University Communication and Marketing - College Communications Position Summary
The Assistant Director of Marketing and Communication develops and implements marketing and communication strategies that enhance the academic reputation of the nationally ranked Fitzpatrick College of Nursing (FCN) and drive awareness of the College’s academic programs, with an emphasis on graduate programs. This position communicates the impact of faculty scholarship, student success and academic programs. The Assistant Director reports to and works closely with the Director of Communication and Marketing to execute the marketing strategy for the College’s graduate programs in alignment with Villanova’s brand. The position requires a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, generate engagement and support enrollment goals. The Assistant Director conceptualizes, coordinates, and executes plans that include marketing tools and related assets such as photography, video, social media, PowerPoint presentations, and collateral materials. The Assistant Director manages the College’s website, social media accounts, and event communications. The role collaborates with colleagues in University Communication and Marketing (UCM) to ensure FCN materials align with Villanova’s branding and guidelines. Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. Responsibilities
In collaboration with the Director of Communication and Marketing, execute marketing and advertising tactics to generate awareness and support enrollment goals for graduate programs in the College of Nursing, in alignment with Villanova’s brand. Serve as the College’s main contact with the University’s media agency and collaborate with the agency to implement program-specific marketing campaigns. Responsible for copywriting and working with UCM designers to develop campaign assets. Develop drip marketing campaigns to cultivate program leads. Monitor, measure, and analyze advertising initiatives and provide reports. Manage multiple time-sensitive deadlines and goals. Under the guidance of the Director of Communication and Marketing and in collaboration with UCM, write and execute content to ensure FCN’s key messages are effectively communicated across print, web, and social platforms. Develop College resources including social media assets, presentations and other collateral materials, ensuring branding consistency. Manage the FCN website and social media accounts, developing and implementing tactics including video and other digital content. Promote College events. Engage with faculty and staff to clarify needs and ensure timely follow-up on communication and marketing-related requests. Serve as an integral partner to FCN recruitment and enrollment teams, creating communication plans and materials to support recruitment and enrollment events and initiatives. Perform other duties and assist with special projects as assigned. Qualifications
Formal Education:
Bachelor’s degree in marketing, business administration, communications, media, journalism, English, public relations or related discipline required. Work Experience:
Minimum of 3 years of marketing and communications experience in a professional environment. Work Skills:
Excellent written and verbal communication skills, with strong attention to detail. Strong project management and problem-solving skills. Ability to work within a team environment and build relationships across the University. Works independently on day-to-day tasks while coordinating timelines, priorities, and messaging with the Director of Communication and Marketing. Demonstrates a polished, professional presence and represents the College and UCM in meetings with faculty, staff, and external partners. Specific Job Knowledge:
Google Analytics. Current with social media marketing trends and platforms. Familiarity or working knowledge of AEM /Adobe Experience Manager or another Content Management System. Equipment Knowledge:
Proficient in the Microsoft Office 365 suite, Zoom or other video conferencing platforms. Video skills/editing a plus. Other:
Deep commitment to the well-being of the College and the advancement of its mission, and to serving the needs of a diverse community. Preferred Qualifications
Formal Education:
Master’s degree a plus. Work Experience:
Digital marketing experience preferred. Experience preferred within higher education or healthcare. Physical Requirements and/or Unusual Work Hours
Evenings, weekends and regional travel as job demands dictate. Supplemental Information
Posting Date: 02/05/2026 Closing Date (11:59pm ET): Salary Posting Information: This position falls within salaried grade 13 and the range for this position is $65,000 – 70,000. The final salary will be determined with consideration of several factors including the candidate’s qualifications, department budget availability, market data, and internal equity. Salary Band: 13 Job Classification: exempt References Needed
Minimum Number of References Needed: 3 Maximum Number of References Needed: 3 Supplemental Questions
Required fields are indicated with an asterisk (*) * How did you first hear of this employment opportunity? Open-ended sources and options: Indeed.com, Higheredjobs.com, LinkedIn, Glassdoor, Chronicle Vitae, Academic Keys, PA CareerLink/JobGateway, Professional Affiliation/Trade Website, Diversity Association/Publication Website, Advertisement in Academic or Professional Publication, Referred by a current employee, Referred by a friend, family member, or former employee, Heard about it at a conference or career fair, Browsing the Villanova website, Cabrini University employee, Other * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A. Documents needed to complete your application
Required Documents Cover Letter / Letter of Interest Resume / Curriculum Vitae Optional Documents N/A
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Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing. To view the position details and/or apply to a position, click on the View Details link below the Job Title. If you have questions about the application process, please refer to the Applicant FAQ's. Posting Details
Posting Number: 20260022S Position Title: Assistant Director of Marketing and Communication, Fitzpatrick College of Nursing Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 655 - University Communication and Marketing - College Communications Position Summary
The Assistant Director of Marketing and Communication develops and implements marketing and communication strategies that enhance the academic reputation of the nationally ranked Fitzpatrick College of Nursing (FCN) and drive awareness of the College’s academic programs, with an emphasis on graduate programs. This position communicates the impact of faculty scholarship, student success and academic programs. The Assistant Director reports to and works closely with the Director of Communication and Marketing to execute the marketing strategy for the College’s graduate programs in alignment with Villanova’s brand. The position requires a comprehensive understanding of multi-channel marketing and integrated communications strategies to optimize reach, generate engagement and support enrollment goals. The Assistant Director conceptualizes, coordinates, and executes plans that include marketing tools and related assets such as photography, video, social media, PowerPoint presentations, and collateral materials. The Assistant Director manages the College’s website, social media accounts, and event communications. The role collaborates with colleagues in University Communication and Marketing (UCM) to ensure FCN materials align with Villanova’s branding and guidelines. Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. Responsibilities
In collaboration with the Director of Communication and Marketing, execute marketing and advertising tactics to generate awareness and support enrollment goals for graduate programs in the College of Nursing, in alignment with Villanova’s brand. Serve as the College’s main contact with the University’s media agency and collaborate with the agency to implement program-specific marketing campaigns. Responsible for copywriting and working with UCM designers to develop campaign assets. Develop drip marketing campaigns to cultivate program leads. Monitor, measure, and analyze advertising initiatives and provide reports. Manage multiple time-sensitive deadlines and goals. Under the guidance of the Director of Communication and Marketing and in collaboration with UCM, write and execute content to ensure FCN’s key messages are effectively communicated across print, web, and social platforms. Develop College resources including social media assets, presentations and other collateral materials, ensuring branding consistency. Manage the FCN website and social media accounts, developing and implementing tactics including video and other digital content. Promote College events. Engage with faculty and staff to clarify needs and ensure timely follow-up on communication and marketing-related requests. Serve as an integral partner to FCN recruitment and enrollment teams, creating communication plans and materials to support recruitment and enrollment events and initiatives. Perform other duties and assist with special projects as assigned. Qualifications
Formal Education:
Bachelor’s degree in marketing, business administration, communications, media, journalism, English, public relations or related discipline required. Work Experience:
Minimum of 3 years of marketing and communications experience in a professional environment. Work Skills:
Excellent written and verbal communication skills, with strong attention to detail. Strong project management and problem-solving skills. Ability to work within a team environment and build relationships across the University. Works independently on day-to-day tasks while coordinating timelines, priorities, and messaging with the Director of Communication and Marketing. Demonstrates a polished, professional presence and represents the College and UCM in meetings with faculty, staff, and external partners. Specific Job Knowledge:
Google Analytics. Current with social media marketing trends and platforms. Familiarity or working knowledge of AEM /Adobe Experience Manager or another Content Management System. Equipment Knowledge:
Proficient in the Microsoft Office 365 suite, Zoom or other video conferencing platforms. Video skills/editing a plus. Other:
Deep commitment to the well-being of the College and the advancement of its mission, and to serving the needs of a diverse community. Preferred Qualifications
Formal Education:
Master’s degree a plus. Work Experience:
Digital marketing experience preferred. Experience preferred within higher education or healthcare. Physical Requirements and/or Unusual Work Hours
Evenings, weekends and regional travel as job demands dictate. Supplemental Information
Posting Date: 02/05/2026 Closing Date (11:59pm ET): Salary Posting Information: This position falls within salaried grade 13 and the range for this position is $65,000 – 70,000. The final salary will be determined with consideration of several factors including the candidate’s qualifications, department budget availability, market data, and internal equity. Salary Band: 13 Job Classification: exempt References Needed
Minimum Number of References Needed: 3 Maximum Number of References Needed: 3 Supplemental Questions
Required fields are indicated with an asterisk (*) * How did you first hear of this employment opportunity? Open-ended sources and options: Indeed.com, Higheredjobs.com, LinkedIn, Glassdoor, Chronicle Vitae, Academic Keys, PA CareerLink/JobGateway, Professional Affiliation/Trade Website, Diversity Association/Publication Website, Advertisement in Academic or Professional Publication, Referred by a current employee, Referred by a friend, family member, or former employee, Heard about it at a conference or career fair, Browsing the Villanova website, Cabrini University employee, Other * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A. Documents needed to complete your application
Required Documents Cover Letter / Letter of Interest Resume / Curriculum Vitae Optional Documents N/A
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