AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, New York, NY
Goldman Sachs Bank AG, New York, New York, us, 10261
Overview
AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, New York, NY location_on New York, New York, United States Asset and Wealth Management Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design. Marcus by Goldman Sachs As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs\' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches. Responsibilities
Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications) Oversee creative development and advertising process Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation Oversee execution, launch campaigns, working with paid media team and agency partners Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts Build out a brand and integrated marketing infrastructure, including operating model with acquisition team Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team Oversee our creative agency strategy and manage day to day relationship Work with PR team on any press releases, media outreach, content strategy Keep pace on competitive landscape and spend Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. 10 - 15 years of experience in marketing, with at least 5 years in a progressive leadership role within integrated or brand marketing Experience within financial services / consumer banking preferred Proven track record of developing and executing successful cross-channel campaigns with measurable business results Excellent analytical and problem-solving skills. Strong communication and interpersonal skills. Ability to work effectively in a fast-paced, dynamic environment. Experience managing and developing a team of marketing professionals. Strong financial acumen and experience managing marketing budgets. Able to work in a regulatory environment with legal & compliance partners Desired Characteristics
Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment Meticulous attention to detail and a proactive, strategic approach to risk management Exceptional executive-level oral and written communication and presentation skills About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We\'re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. Salary Range
The expected base salary for this New York, New York United States based position is $160,000 - $270,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end. Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here. Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance. We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year. Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities. Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices. Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount). Child Care & Family Care We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available. Benefits at Goldman Sachs Read more about the full suite of class-leading benefits our firm has to offer.
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AWM, Marcus by Goldman Sachs, Integrated Marketing, Vice President, New York, NY location_on New York, New York, United States Asset and Wealth Management Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design. Marcus by Goldman Sachs As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs\' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches. Responsibilities
Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications) Oversee creative development and advertising process Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation Oversee execution, launch campaigns, working with paid media team and agency partners Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts Build out a brand and integrated marketing infrastructure, including operating model with acquisition team Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team Oversee our creative agency strategy and manage day to day relationship Work with PR team on any press releases, media outreach, content strategy Keep pace on competitive landscape and spend Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred. 10 - 15 years of experience in marketing, with at least 5 years in a progressive leadership role within integrated or brand marketing Experience within financial services / consumer banking preferred Proven track record of developing and executing successful cross-channel campaigns with measurable business results Excellent analytical and problem-solving skills. Strong communication and interpersonal skills. Ability to work effectively in a fast-paced, dynamic environment. Experience managing and developing a team of marketing professionals. Strong financial acumen and experience managing marketing budgets. Able to work in a regulatory environment with legal & compliance partners Desired Characteristics
Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment Meticulous attention to detail and a proactive, strategic approach to risk management Exceptional executive-level oral and written communication and presentation skills About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We\'re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. Salary Range
The expected base salary for this New York, New York United States based position is $160,000 - $270,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end. Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here. Healthcare & Medical Insurance We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance. We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year. Financial Wellness & Retirement We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities. Health Services We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices. Fitness To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount). Child Care & Family Care We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available. Benefits at Goldman Sachs Read more about the full suite of class-leading benefits our firm has to offer.
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