Senior Director, Brand Marketing Strategy
Manufacturing Jewelers & Suppliers of America, New York, New York, us, 10261
David Yurman – Sr. Director, Brand Marketing Strategy
Senior Director, Brand Marketing Strategy
David Yurman (New York, New York)
This role plays a pivotal role in delivering campaigns that amplify and/or launch David Yurman products. Leveraging extensive experience in the US market, whilst rapidly growing experience in key international markets, you will focus on building brand strategy to clear briefs and execution plans. You will focus on optimizing revenue generation via maximizing audience and market reach, reflecting and evolving creative and media best practices, and delivering real-time performance reports and insights that allow optimizations in flight. This role will also be responsible for briefing all content tied to calendar moments (outside business as usual). This is a hybrid position. Required Qualifications: Bachelor\'s degree in Business, Marketing, or a related field (MBA preferred). Strong track record of managing product launches and cross-functional teams. Exceptional analytical, strategic and problem-solving skills. Excellent interpersonal and communication skills. Ability to adapt to a fast-paced and evolving business environment. Deep understanding of customer behavior and market dynamics. Proficiency in project management and budget control. Familiarity with relevant tools and technology for go-to-market execution. Required Responsibilities: Go-to-Market Strategic Planning: Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends. This requires comprehensive 360 plans outlining how the product will be amplified or launched, promoted, and sold in the market. This involves setting goals, defining messaging, and identifying channels for reaching customers. Develop Marketing Campaigns per Channel: Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more. Project Leadership to Execution: Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives. Orchestrate the launch of the final launch of the campaign, monitoring its performance, and iterating on strategies based on feedback and market response. Product Positioning + Messaging: Working w/ the brand strategy team, Insights / Intelligence, and Creative teams to craft a compelling narrative around the product\'s unique value proposition and benefits to resonate with the target audience. Customer Engagement: Developing strategies to engage and retain customers post-purchase, ensuring a positive customer experience and fostering long-term relationships. Content Creation & Optimization: develop content strategy for campaigns and collaborate with cross functional teams to provide content strategies. Be the brand guardian to ensure creative is delivering on strategic messaging, optimized based on creative learnings and ensure cohesive look and feel aligned with brand image. Market Expertise: Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning. Deliver a plan to develop strong understanding of critical International markets. Market Intelligence: Work with internal Strategic Analytics teams and Agencies to unlock critical insights that increase an understanding of the target audience, market trends, competitors, and customer needs to shape the campaign and/or tentpole moment architecture and/or messaging. Consistently develop advanced customer insights to tailor campaign strategies that resonate with the unique needs and preferences of our customers. Market Research: Identify hypothesis to improve performance across Creative, Audience, Channel, Tactical Media etc. levers. Work with Insights / Intelligence and/or xFN partners (e.g., eComm) to build test/learn plan pre and during campaigns. Extract insights to optimize mid flight and to guide future campaigns. Performance Measurement: Implement metrics and KPIs to measure the success of go-to-market initiatives, and iterate on strategies based on data-driven insights. Work with Strategic Analytics to track performance and insights across all cross functional teams, and identify optimizations mid-flight, and for next campaign. Compensation:
$190,000 to $215,000. Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more. Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all. David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender). David Yurman is a timeless model of inspiration, innovation and consummate craftsmanship. America’s foremost luxury jewelry and timepiece brand, the company was founded in New York City by David, a sculptor, and his wife Sybil, a painter, and built on a passion for art and design. When they began collaborating, their intention was not to start a business but to make beautifully designed objects to wear. In 2003, their son, Evan Yurman joined the company. Drawing inspiration from natural textures, antiquities and cutting-edge materials, we has played an integral role in the design direction of the Men’s, Wedding and High Jewelry Collections. Today, Evan collaborates with David and Sybil on every aspect of the business. February 12th - 14th, 2026 22nd International Baltic Jewellery Show "Amber Trip" February 12th - 15th, 2026 Tucson Gem & Mineral Show
#J-18808-Ljbffr
Senior Director, Brand Marketing Strategy
David Yurman (New York, New York)
This role plays a pivotal role in delivering campaigns that amplify and/or launch David Yurman products. Leveraging extensive experience in the US market, whilst rapidly growing experience in key international markets, you will focus on building brand strategy to clear briefs and execution plans. You will focus on optimizing revenue generation via maximizing audience and market reach, reflecting and evolving creative and media best practices, and delivering real-time performance reports and insights that allow optimizations in flight. This role will also be responsible for briefing all content tied to calendar moments (outside business as usual). This is a hybrid position. Required Qualifications: Bachelor\'s degree in Business, Marketing, or a related field (MBA preferred). Strong track record of managing product launches and cross-functional teams. Exceptional analytical, strategic and problem-solving skills. Excellent interpersonal and communication skills. Ability to adapt to a fast-paced and evolving business environment. Deep understanding of customer behavior and market dynamics. Proficiency in project management and budget control. Familiarity with relevant tools and technology for go-to-market execution. Required Responsibilities: Go-to-Market Strategic Planning: Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends. This requires comprehensive 360 plans outlining how the product will be amplified or launched, promoted, and sold in the market. This involves setting goals, defining messaging, and identifying channels for reaching customers. Develop Marketing Campaigns per Channel: Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more. Project Leadership to Execution: Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives. Orchestrate the launch of the final launch of the campaign, monitoring its performance, and iterating on strategies based on feedback and market response. Product Positioning + Messaging: Working w/ the brand strategy team, Insights / Intelligence, and Creative teams to craft a compelling narrative around the product\'s unique value proposition and benefits to resonate with the target audience. Customer Engagement: Developing strategies to engage and retain customers post-purchase, ensuring a positive customer experience and fostering long-term relationships. Content Creation & Optimization: develop content strategy for campaigns and collaborate with cross functional teams to provide content strategies. Be the brand guardian to ensure creative is delivering on strategic messaging, optimized based on creative learnings and ensure cohesive look and feel aligned with brand image. Market Expertise: Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning. Deliver a plan to develop strong understanding of critical International markets. Market Intelligence: Work with internal Strategic Analytics teams and Agencies to unlock critical insights that increase an understanding of the target audience, market trends, competitors, and customer needs to shape the campaign and/or tentpole moment architecture and/or messaging. Consistently develop advanced customer insights to tailor campaign strategies that resonate with the unique needs and preferences of our customers. Market Research: Identify hypothesis to improve performance across Creative, Audience, Channel, Tactical Media etc. levers. Work with Insights / Intelligence and/or xFN partners (e.g., eComm) to build test/learn plan pre and during campaigns. Extract insights to optimize mid flight and to guide future campaigns. Performance Measurement: Implement metrics and KPIs to measure the success of go-to-market initiatives, and iterate on strategies based on data-driven insights. Work with Strategic Analytics to track performance and insights across all cross functional teams, and identify optimizations mid-flight, and for next campaign. Compensation:
$190,000 to $215,000. Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more. Diversity, Equity & Inclusion at David Yurman As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all. David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender). David Yurman is a timeless model of inspiration, innovation and consummate craftsmanship. America’s foremost luxury jewelry and timepiece brand, the company was founded in New York City by David, a sculptor, and his wife Sybil, a painter, and built on a passion for art and design. When they began collaborating, their intention was not to start a business but to make beautifully designed objects to wear. In 2003, their son, Evan Yurman joined the company. Drawing inspiration from natural textures, antiquities and cutting-edge materials, we has played an integral role in the design direction of the Men’s, Wedding and High Jewelry Collections. Today, Evan collaborates with David and Sybil on every aspect of the business. February 12th - 14th, 2026 22nd International Baltic Jewellery Show "Amber Trip" February 12th - 15th, 2026 Tucson Gem & Mineral Show
#J-18808-Ljbffr