Digital Marketing Manager
Singer Equipment Company, Tuscaloosa, Alabama, United States, 35485
Singer H&R Tuscaloosa, 501 Martin Liuther King Jr. Boulevard, Northport, Alabama, United States of America
Job Description
Posted Monday, February 2, 2026 at 5:00 AM Why Singer? Singer Equipment Company is not just a seller of food equipment – we cultivate partnerships and amplify success. Singer isn’t just a place to work; it’s a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves. We are the proud recipient of the Foodservice and Supplies Dealer of the Year award for 2023. Our commitment to our customers has earned us an unbeatable reputation within our industry.This is your opportunity to join a winning team! At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays. Why You'll Love Working Here: Make a Difference:
Work with enthusiasm and integrity while ensuring communication, coordination and collaboration. Collaborative Spirit:
Be part of a supportive and dynamic team environment. Growth Opportunities: Develop your skills and advance your career in a dynamic industry. Competitive Compensation & Benefits: Enjoy a rewarding package that reflects your contributions. Singer Equipment Company is seeking a performance driven Digital Marketing Manager to execute and optimize digital programs across HubSpot, paid advertising, website performance, social media, internal communications, and AI enabled marketing execution for our foodservice equipment distribution business. Reporting to the Director of Digital Marketing, this role is responsible for managing day to day digital execution, owning HubSpot marketing functions, improving lead generation and conversion performance, and leveraging AI tools to increase efficiency, personalization, and scale across marketing operations. ESSENTIAL FUNCTIONS
Execute digital marketing initiatives aligned with Director of Digital Marketing priorities Own lead generation across website, email, paid media, and social Optimize digital funnel, conversion paths, and lead quality Ensure consistent execution across all digital channels Website & Conversion Optimization
Manage website as a conversion-focused platform Own traffic, engagement, and conversion performance Execute landing pages, CTAs, forms, and testing programs to improve UX and conversions HubSpot Marketing & Automation
Serve as primary HubSpot marketing owner Execute email campaigns, workflows, lead nurturing, and lifecycle management Manage forms, lists, landing pages, attribution, data quality, and reporting Content, Paid Media & Social
Own biweekly internal newsletter execution and performance tracking Manage paid search, social, retargeting, and budget optimization Execute organic social posting aligned with campaigns and brand standards AI-Enabled Marketing
Apply AI tools to improve campaign execution, testing, personalization, and automation Ensure compliance with governance and data privacy standards Partner with sales, events, IT, web, agencies, and internal teams Build dashboards, report performance, and identify optimization opportunities Manage vendor relationships, tools, and digital marketing budgets MINIMUM QUALIFICATION
Bachelor’s degree in Marketing, Business, or related field 5 to 7 years of experience in digital marketing or demand generation Advanced experience with HubSpot including email marketing, workflows, and lifecycle management Experience managing websites, paid advertising, and social media channels Working knowledge of AI tools and AI assisted workflows applied to digital marketing, automation, personalization, or performance optimization Ability to apply AI responsibly to improve efficiency, testing velocity, and marketing effectiveness Strong understanding of customer journey mapping and conversion optimization Data driven mindset with strong reporting and analysis skills Candidates are encouraged to apply even if they do not meet all listed requirements. We recognize that skills and potential can take many forms, and we value diverse experiences that may not align perfectly with traditional qualifications. Are you ready to take your career to the next level? Apply today and let's cook up some success! Singer Equipment Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.
#J-18808-Ljbffr
Posted Monday, February 2, 2026 at 5:00 AM Why Singer? Singer Equipment Company is not just a seller of food equipment – we cultivate partnerships and amplify success. Singer isn’t just a place to work; it’s a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves. We are the proud recipient of the Foodservice and Supplies Dealer of the Year award for 2023. Our commitment to our customers has earned us an unbeatable reputation within our industry.This is your opportunity to join a winning team! At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays. Why You'll Love Working Here: Make a Difference:
Work with enthusiasm and integrity while ensuring communication, coordination and collaboration. Collaborative Spirit:
Be part of a supportive and dynamic team environment. Growth Opportunities: Develop your skills and advance your career in a dynamic industry. Competitive Compensation & Benefits: Enjoy a rewarding package that reflects your contributions. Singer Equipment Company is seeking a performance driven Digital Marketing Manager to execute and optimize digital programs across HubSpot, paid advertising, website performance, social media, internal communications, and AI enabled marketing execution for our foodservice equipment distribution business. Reporting to the Director of Digital Marketing, this role is responsible for managing day to day digital execution, owning HubSpot marketing functions, improving lead generation and conversion performance, and leveraging AI tools to increase efficiency, personalization, and scale across marketing operations. ESSENTIAL FUNCTIONS
Execute digital marketing initiatives aligned with Director of Digital Marketing priorities Own lead generation across website, email, paid media, and social Optimize digital funnel, conversion paths, and lead quality Ensure consistent execution across all digital channels Website & Conversion Optimization
Manage website as a conversion-focused platform Own traffic, engagement, and conversion performance Execute landing pages, CTAs, forms, and testing programs to improve UX and conversions HubSpot Marketing & Automation
Serve as primary HubSpot marketing owner Execute email campaigns, workflows, lead nurturing, and lifecycle management Manage forms, lists, landing pages, attribution, data quality, and reporting Content, Paid Media & Social
Own biweekly internal newsletter execution and performance tracking Manage paid search, social, retargeting, and budget optimization Execute organic social posting aligned with campaigns and brand standards AI-Enabled Marketing
Apply AI tools to improve campaign execution, testing, personalization, and automation Ensure compliance with governance and data privacy standards Partner with sales, events, IT, web, agencies, and internal teams Build dashboards, report performance, and identify optimization opportunities Manage vendor relationships, tools, and digital marketing budgets MINIMUM QUALIFICATION
Bachelor’s degree in Marketing, Business, or related field 5 to 7 years of experience in digital marketing or demand generation Advanced experience with HubSpot including email marketing, workflows, and lifecycle management Experience managing websites, paid advertising, and social media channels Working knowledge of AI tools and AI assisted workflows applied to digital marketing, automation, personalization, or performance optimization Ability to apply AI responsibly to improve efficiency, testing velocity, and marketing effectiveness Strong understanding of customer journey mapping and conversion optimization Data driven mindset with strong reporting and analysis skills Candidates are encouraged to apply even if they do not meet all listed requirements. We recognize that skills and potential can take many forms, and we value diverse experiences that may not align perfectly with traditional qualifications. Are you ready to take your career to the next level? Apply today and let's cook up some success! Singer Equipment Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.
#J-18808-Ljbffr