Digital Marketing Manager - B2B Agency
Marketing Direction, St. Petersburg, Florida, United States, 33739
Overview
Digital Marketing Manager
Marketing Direction | B2B Marketing Agency | Hands-On Execution Role
Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.
This is a remote-first position based in the Greater Tampa Bay area. You'll work from your home office with occasional in-person collaboration such as quarterly team meetings or client visits. Florida-based candidates preferred; open to candidates in other US states.
Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4
Responsibilities 1) Marketing Automation & CRM
Build and maintain workflows, sequences, and automations per strategic specifications
Configure CRM systems, lead scoring, and pipeline automation
Execute email campaigns, nurture sequences, and triggered communications
Integrate platforms and troubleshoot data flow issues
Support both client program delivery and internal demand generation
Platforms: GoHighLevel (primary), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact
2) Paid Advertising Execution
Build, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn
Manage budgets ranging from small test campaigns to significant multi-channel programs
Execute A/B testing, audience optimization, and bid strategy adjustments
Deliver regular performance reporting with actionable insights
Troubleshoot tracking issues and ensure accurate attribution
Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
3) Analytics & Reporting
Build dashboards and reporting systems per strategic specifications
Implement tracking via Google Tag Manager
Execute regular reporting cadences (weekly, monthly, quarterly)
Translate data into clear, actionable client-ready reports
Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI
Platform Operations
Own day-to-day operations of our marketing automation platform (GoHighLevel)
Provide technical ownership of project management platform (currently Monday.com, with a planned transition to a new agency PM system after onboarding)
Enable account managers and strategists to self-serve on project status and reporting
Troubleshoot platform issues and coordinate with vendors
Document processes and train team members on platform usage
Qualifications Required:
5+ years hands-on digital marketing experience — recent, active platform work (not legacy knowledge)
Marketing automation proficiency — hands-on experience building workflows, sequences, and automations across at least 2-3 major platforms (HubSpot, Salesforce, GoHighLevel, Zoho, Mailchimp, etc.)
Paid advertising proficiency — demonstrated hands-on experience across Google Ads, Meta, and LinkedIn managing meaningful budgets independently
Analytics skills — experience building dashboards (Looker Studio, Power BI, or similar), proficiency with GA4 and Google Tag Manager
Technical aptitude — comfortable learning new platforms quickly, experience with integrations (Make, Zapier, or similar), proficiency with Excel
Self-directed work style — takes strategic specs and executes without hand-holding; meets deadlines consistently; communicates proactively
Bachelor's degree in business administration, marketing, or related field
Preferred:
Agency or multi-client experience
GoHighLevel experience specifically
Agency project management platforms (Workamajig, Wrike, or similar)
PPC optimization platforms (Optmyzr, Opteo, or similar)
B2B professional services marketing background
LinkedIn Sales Navigator experience
Google Ads and/or HubSpot certifications
Familiarity with AI tools (Claude, ChatGPT, Gemini) for productivity
About Marketing Direction Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering.
We're known for our trademarked Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.
Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise
Hiring Process We move quickly with qualified candidates. Application review → screening call → in-depth interview with practical assessment → final conversation and decision. We're targeting a Q1 2026 start.
How to Apply Submit your application through our online application system.
Required with your application:
Resume highlighting relevant digital marketing experience
Desired annual salary (applications without salary expectations will not be considered)
Work samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented — not work you oversaw)
Responses to application questions
Marketing Direction is an equal opportunity employer.
Skills & Keywords
Platforms: GoHighLevel | HubSpot | Salesforce | Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Looker Studio | Power BI | SEMrush | Zapier | Make | Optmyzr | Opteo
Skills: Marketing Automation | CRM Configuration | Lead Scoring | Paid Advertising | PPC | Campaign Optimization | A/B Testing | Conversion Tracking | Email Marketing | Workflow Automation | Analytics | Reporting | Dashboard Development
Industry: B2B Marketing | Professional Services Marketing | Agency Marketing | Multi-Client Management
Employment: Full-Time | Remote | Hybrid | Florida | Tampa | St. Petersburg
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Marketing Direction | B2B Marketing Agency | Hands-On Execution Role
Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.
This is a remote-first position based in the Greater Tampa Bay area. You'll work from your home office with occasional in-person collaboration such as quarterly team meetings or client visits. Florida-based candidates preferred; open to candidates in other US states.
Key Skills: Google Ads | Meta Ads | LinkedIn Ads | GoHighLevel | HubSpot | Marketing Automation | Analytics | GA4
Responsibilities 1) Marketing Automation & CRM
Build and maintain workflows, sequences, and automations per strategic specifications
Configure CRM systems, lead scoring, and pipeline automation
Execute email campaigns, nurture sequences, and triggered communications
Integrate platforms and troubleshoot data flow issues
Support both client program delivery and internal demand generation
Platforms: GoHighLevel (primary), HubSpot, Salesforce, Zoho, Mailchimp, Constant Contact
2) Paid Advertising Execution
Build, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn
Manage budgets ranging from small test campaigns to significant multi-channel programs
Execute A/B testing, audience optimization, and bid strategy adjustments
Deliver regular performance reporting with actionable insights
Troubleshoot tracking issues and ensure accurate attribution
Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
3) Analytics & Reporting
Build dashboards and reporting systems per strategic specifications
Implement tracking via Google Tag Manager
Execute regular reporting cadences (weekly, monthly, quarterly)
Translate data into clear, actionable client-ready reports
Platforms: Google Analytics (GA4), Google Tag Manager, Looker Studio, SEMrush, ahrefs, Power BI
Platform Operations
Own day-to-day operations of our marketing automation platform (GoHighLevel)
Provide technical ownership of project management platform (currently Monday.com, with a planned transition to a new agency PM system after onboarding)
Enable account managers and strategists to self-serve on project status and reporting
Troubleshoot platform issues and coordinate with vendors
Document processes and train team members on platform usage
Qualifications Required:
5+ years hands-on digital marketing experience — recent, active platform work (not legacy knowledge)
Marketing automation proficiency — hands-on experience building workflows, sequences, and automations across at least 2-3 major platforms (HubSpot, Salesforce, GoHighLevel, Zoho, Mailchimp, etc.)
Paid advertising proficiency — demonstrated hands-on experience across Google Ads, Meta, and LinkedIn managing meaningful budgets independently
Analytics skills — experience building dashboards (Looker Studio, Power BI, or similar), proficiency with GA4 and Google Tag Manager
Technical aptitude — comfortable learning new platforms quickly, experience with integrations (Make, Zapier, or similar), proficiency with Excel
Self-directed work style — takes strategic specs and executes without hand-holding; meets deadlines consistently; communicates proactively
Bachelor's degree in business administration, marketing, or related field
Preferred:
Agency or multi-client experience
GoHighLevel experience specifically
Agency project management platforms (Workamajig, Wrike, or similar)
PPC optimization platforms (Optmyzr, Opteo, or similar)
B2B professional services marketing background
LinkedIn Sales Navigator experience
Google Ads and/or HubSpot certifications
Familiarity with AI tools (Claude, ChatGPT, Gemini) for productivity
About Marketing Direction Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We serve clients across MSP/IT services, accounting, insurance, HR consulting, legal services, and architecture/engineering.
We're known for our trademarked Strategic Blueprint methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.
Company Values: Action-Oriented, Strategic, Passionate, Innovative, Results-Driven, Expertise
Hiring Process We move quickly with qualified candidates. Application review → screening call → in-depth interview with practical assessment → final conversation and decision. We're targeting a Q1 2026 start.
How to Apply Submit your application through our online application system.
Required with your application:
Resume highlighting relevant digital marketing experience
Desired annual salary (applications without salary expectations will not be considered)
Work samples demonstrating hands-on execution (campaigns you built, dashboards you created, automations you implemented — not work you oversaw)
Responses to application questions
Marketing Direction is an equal opportunity employer.
Skills & Keywords
Platforms: GoHighLevel | HubSpot | Salesforce | Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Looker Studio | Power BI | SEMrush | Zapier | Make | Optmyzr | Opteo
Skills: Marketing Automation | CRM Configuration | Lead Scoring | Paid Advertising | PPC | Campaign Optimization | A/B Testing | Conversion Tracking | Email Marketing | Workflow Automation | Analytics | Reporting | Dashboard Development
Industry: B2B Marketing | Professional Services Marketing | Agency Marketing | Multi-Client Management
Employment: Full-Time | Remote | Hybrid | Florida | Tampa | St. Petersburg
#J-18808-Ljbffr