Overview
Senior Director, Consumer Revenue
The Senior Director, Consumer Revenue will own and grow Fortune’s consumer revenue business across digital and print subscriptions, newsletters, and by collaborating cross-functionally on key products such as Lists & Rankings, Memberships (MPW & CEOi), and Fortune Live Media events. This role owns the end-to-end consumer P&L, including acquisition, retention, pricing, and lifecycle marketing, while balancing subscription performance with advertising and other revenue streams.
Responsibilities
P&L Ownership & Revenue Strategy: Own the consumer subscription P&L across digital and print, including revenue, churn, customer lifetime value (LTV), and forecasting. Develop and execute pricing, packaging, and promotional strategies that drive profitable growth while maintaining long-term subscriber value.
Acquisition & Paywall Strategy: Lead subscriber acquisition across paywall, onsite messaging, registration flows, email capture, newsletters, and paid media. Define and optimize Piano paywall and meter rules to maximize conversions while balancing advertising, audience reach, and user experience.
Paywall Strategy & Value Proposition: Partner with Product and Editorial to inform feature development that deepens subscriber value and supports expansion into new benefits, tiers, and experiences. Continuously refine and expand the subscription and membership value proposition based on user insights, testing, and the competitive landscape.
Registration & Known-User Journeys: Own registration and known-user strategy, including email capture, authentication, and logged-in experiences. Partner with Product and Engineering to design journeys that improve conversion, engagement, and data capture for subscribers, newsletter readers, event attendees, and Members.
Retention & Lifecycle Marketing: Build and optimize omnichannel lifecycle programs to reduce churn, improve engagement, and increase LTV. Own onboarding, renewal, win-back, and reactivation campaigns for digital and print subscribers, newsletter audiences, and membership programs.
Print Subscription Management: Manage and modernize the print subscription business, including retention, renewal, and print-to-digital migration strategies. Coordinate with Operations and external partners to ensure accurate fulfilment, billing, and customer communications.
Newsletters & Audience Development: Oversee newsletter strategy as a growth and engagement lever, including list growth, segmentation, frequency, and monetization. Partner with Editorial to develop newsletter franchises that drive registration, subscriptions, and habit formation.
Fortune Product Extensions: Support and monetize Fortune product extensions, including Lists & Rankings (e.g., Fortune 500, Most Powerful Women), Fortune Live Media events, and membership programs, by designing acquisition, upsell, and retention strategies that connect these products to the broader consumer revenue ecosystem.
Platform & Technology Leadership: Act as a key business stakeholder for core consumer platforms including Piano (paywall and offers), Recurly (billing and subscription management), Zendesk (customer service), and Salesforce (email and lifecycle). Partner with Technology, Operations, and Business Intelligence teams to optimize configuration, workflows, and reporting across these systems.
Experimentation & Optimization: Develop and maintain a structured testing roadmap across pricing, messaging, paywall rules, onboarding flows, and lifecycle programs. Establish KPIs, analyze performance, and translate insights into clear, actionable recommendations for continuous improvement.
Vendor & Partner Management: Manage relationships with key external partners and vendors supporting subscriptions, billing, customer service, and marketing operations. Ensure vendors meet performance standards, SLAs, and evolving business requirements.
Team Leadership & Development: Lead and develop a high-performing consumer marketing team, including direct oversight of digital subscriptions and lifecycle marketing and management of freelance design and marketing engineering resources. Set priorities, define goals and KPIs, and provide coaching and development paths for team members.
Required Qualifications
10+ years of experience in consumer marketing, subscription growth, or digital media, with at least 5 years in a leadership role owning revenue or P&L outcomes.
Proven track record managing subscription P&Ls, including forecasting, budgeting, and performance optimization across acquisition and retention.
Hands-on experience with subscription and paywall platforms (such as Piano or equivalent) and billing systems (such as Recurly or equivalent), including offer management, pricing tests, lifecycle rules, and fraud management. Experience shaping subscription strategies for mobile or app-based products is a plus.
Practical experience working with customer service platforms such as Zendesk or Service Cloud and integrating service insights into retention and save strategies.
Experience using Salesforce Marketing Cloud or a comparable lifecycle marketing platform (ESP/CDP) to run multi-step campaigns, segmentation, testing, and reporting.
Demonstrated success designing and optimizing subscriber journeys across registration, paywall, onboarding, renewal, and win-back touchpoints.
Strong analytical skills, including comfort with funnel analysis, cohort performance, churn and LTV metrics, and the ability to translate insights into clear business decisions.
Experience leading, mentoring, and developing high-performing teams in a fast-paced environment.
Strong stakeholder management and communication skills, including experience working closely with editorial, product, sales, operations, and finance teams.
Compensation & Benefits
Total Salary:
Up to $225,000, including a bonus
20 vacation days and 2 personal days on top of 11 company holidays and an honour-based sick leave policy
Health, dental, and vision coverage (90% paid for individuals and families), with flexible spending accounts where Fortune contributes to your HSA
401(k) plan
Generous parental leave
Dependent care, commuter, and cell phone benefits
Tuition reimbursement program
A commitment to an open, inclusive, and diverse work culture
Location: This role will be based in NYC
About Fortune Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivalled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Our values inform our mission.
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The Senior Director, Consumer Revenue will own and grow Fortune’s consumer revenue business across digital and print subscriptions, newsletters, and by collaborating cross-functionally on key products such as Lists & Rankings, Memberships (MPW & CEOi), and Fortune Live Media events. This role owns the end-to-end consumer P&L, including acquisition, retention, pricing, and lifecycle marketing, while balancing subscription performance with advertising and other revenue streams.
Responsibilities
P&L Ownership & Revenue Strategy: Own the consumer subscription P&L across digital and print, including revenue, churn, customer lifetime value (LTV), and forecasting. Develop and execute pricing, packaging, and promotional strategies that drive profitable growth while maintaining long-term subscriber value.
Acquisition & Paywall Strategy: Lead subscriber acquisition across paywall, onsite messaging, registration flows, email capture, newsletters, and paid media. Define and optimize Piano paywall and meter rules to maximize conversions while balancing advertising, audience reach, and user experience.
Paywall Strategy & Value Proposition: Partner with Product and Editorial to inform feature development that deepens subscriber value and supports expansion into new benefits, tiers, and experiences. Continuously refine and expand the subscription and membership value proposition based on user insights, testing, and the competitive landscape.
Registration & Known-User Journeys: Own registration and known-user strategy, including email capture, authentication, and logged-in experiences. Partner with Product and Engineering to design journeys that improve conversion, engagement, and data capture for subscribers, newsletter readers, event attendees, and Members.
Retention & Lifecycle Marketing: Build and optimize omnichannel lifecycle programs to reduce churn, improve engagement, and increase LTV. Own onboarding, renewal, win-back, and reactivation campaigns for digital and print subscribers, newsletter audiences, and membership programs.
Print Subscription Management: Manage and modernize the print subscription business, including retention, renewal, and print-to-digital migration strategies. Coordinate with Operations and external partners to ensure accurate fulfilment, billing, and customer communications.
Newsletters & Audience Development: Oversee newsletter strategy as a growth and engagement lever, including list growth, segmentation, frequency, and monetization. Partner with Editorial to develop newsletter franchises that drive registration, subscriptions, and habit formation.
Fortune Product Extensions: Support and monetize Fortune product extensions, including Lists & Rankings (e.g., Fortune 500, Most Powerful Women), Fortune Live Media events, and membership programs, by designing acquisition, upsell, and retention strategies that connect these products to the broader consumer revenue ecosystem.
Platform & Technology Leadership: Act as a key business stakeholder for core consumer platforms including Piano (paywall and offers), Recurly (billing and subscription management), Zendesk (customer service), and Salesforce (email and lifecycle). Partner with Technology, Operations, and Business Intelligence teams to optimize configuration, workflows, and reporting across these systems.
Experimentation & Optimization: Develop and maintain a structured testing roadmap across pricing, messaging, paywall rules, onboarding flows, and lifecycle programs. Establish KPIs, analyze performance, and translate insights into clear, actionable recommendations for continuous improvement.
Vendor & Partner Management: Manage relationships with key external partners and vendors supporting subscriptions, billing, customer service, and marketing operations. Ensure vendors meet performance standards, SLAs, and evolving business requirements.
Team Leadership & Development: Lead and develop a high-performing consumer marketing team, including direct oversight of digital subscriptions and lifecycle marketing and management of freelance design and marketing engineering resources. Set priorities, define goals and KPIs, and provide coaching and development paths for team members.
Required Qualifications
10+ years of experience in consumer marketing, subscription growth, or digital media, with at least 5 years in a leadership role owning revenue or P&L outcomes.
Proven track record managing subscription P&Ls, including forecasting, budgeting, and performance optimization across acquisition and retention.
Hands-on experience with subscription and paywall platforms (such as Piano or equivalent) and billing systems (such as Recurly or equivalent), including offer management, pricing tests, lifecycle rules, and fraud management. Experience shaping subscription strategies for mobile or app-based products is a plus.
Practical experience working with customer service platforms such as Zendesk or Service Cloud and integrating service insights into retention and save strategies.
Experience using Salesforce Marketing Cloud or a comparable lifecycle marketing platform (ESP/CDP) to run multi-step campaigns, segmentation, testing, and reporting.
Demonstrated success designing and optimizing subscriber journeys across registration, paywall, onboarding, renewal, and win-back touchpoints.
Strong analytical skills, including comfort with funnel analysis, cohort performance, churn and LTV metrics, and the ability to translate insights into clear business decisions.
Experience leading, mentoring, and developing high-performing teams in a fast-paced environment.
Strong stakeholder management and communication skills, including experience working closely with editorial, product, sales, operations, and finance teams.
Compensation & Benefits
Total Salary:
Up to $225,000, including a bonus
20 vacation days and 2 personal days on top of 11 company holidays and an honour-based sick leave policy
Health, dental, and vision coverage (90% paid for individuals and families), with flexible spending accounts where Fortune contributes to your HSA
401(k) plan
Generous parental leave
Dependent care, commuter, and cell phone benefits
Tuition reimbursement program
A commitment to an open, inclusive, and diverse work culture
Location: This role will be based in NYC
About Fortune Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivalled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Our values inform our mission.
#J-18808-Ljbffr