Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Manager to lead our affiliate marketing programs. This role will report into the Head of Digital Media, developing and executing our affiliate marketing strategy while partnering across Brand Marketing, Creative, and Ecomm to ensure alignment across both organizations. This role will partner with the Shopbop and Zappos planners to make decisions across performance marketing budgets, and ensure agency partners are executing against our business strategies. The successful candidate will have a strong sense of broader brand and performance marketing trends, strong data analyzing capabilities, and able to foster strong relationships in a fast-paced environment.
Responsibilities
Oversee affiliate marketing strategies across both Zappos and Shopbop organizations
Responsible for tracking commissions, flat fees, and communicating budget updates to the planners across Shopbop and Zappos
Partner with agency to manage against performance goals, and identify new strategies to drive business growth
Work closely with Influencer and PR teams to align on synergies across teams, and unlock new opportunities for the business
Build out content and copy strategy for use with affiliate partners in tandem with creative team
Responsible for weekly performance recap, outlining to leadership key drivers of the business and opportunities to go further
Support the Head of Digital Media in building out broader strategy docs for leadership on net-new initiatives
Partner with legal to onboard new partners, and execute order forms to fund partnership growth
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Bachelor's degree or equivalent
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
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Responsibilities
Oversee affiliate marketing strategies across both Zappos and Shopbop organizations
Responsible for tracking commissions, flat fees, and communicating budget updates to the planners across Shopbop and Zappos
Partner with agency to manage against performance goals, and identify new strategies to drive business growth
Work closely with Influencer and PR teams to align on synergies across teams, and unlock new opportunities for the business
Build out content and copy strategy for use with affiliate partners in tandem with creative team
Responsible for weekly performance recap, outlining to leadership key drivers of the business and opportunities to go further
Support the Head of Digital Media in building out broader strategy docs for leadership on net-new initiatives
Partner with legal to onboard new partners, and execute order forms to fund partnership growth
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience across affiliate marketing, PPC, SEM and social media advertising
Bachelor's degree or equivalent
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
#J-18808-Ljbffr