Senior Performance Marketing Manager
SalaryGuide, San Francisco, California, United States, 94199
Responsibilities
Paid Media Strategy & Agency Management: Strategic oversight of all paid media channels (Meta, TikTok, Google, emerging platforms) including agency selection, management, and performance accountability
Conversion Rate Optimization: Build and lead our CRO program—identifying high-impact opportunities across the user journey, designing and executing tests, and driving systematic improvements to conversion rates
Attribution & Analytics Infrastructure: Own attribution modeling, measurement systems, and analytics frameworks to ensure clean data and accurate ROI measurement across all channels
Performance Creative Partnership: Partner with creative teams to develop performance creative strategies, establish testing frameworks, and iterate based on data-driven insights
Email & Lifecycle Marketing: Drive email and lifecycle marketing strategy in collaboration with product and growth teams to optimize the full customer journey
Budget & Performance Management: Plan, forecast, and report on a multi-million dollar annual budget with clear accountability for efficiency metrics and growth targets
Cross-Functional Leadership: Partner with product, engineering, analytics, and creative teams to drive growth initiatives that require coordination across the organization
Requirements
5-7+ years of performance or growth marketing experience, with demonstrated progression in scope and impact
Proven track record managing agency relationships and achieving strong ROI across multiple paid channels
Deep experience with conversion rate optimization: from identifying opportunities to designing experiments to driving measurable improvements
Strong understanding of attribution modeling, analytics platforms (e.g., GA4, Amplitude, Mixpanel), and marketing measurement frameworks
Experience at consumer-focused, growth-stage tech companies (Series A-C preferred)
Exceptional communication skills with ability to present complex data insights to executive stakeholders
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Paid Media Strategy & Agency Management: Strategic oversight of all paid media channels (Meta, TikTok, Google, emerging platforms) including agency selection, management, and performance accountability
Conversion Rate Optimization: Build and lead our CRO program—identifying high-impact opportunities across the user journey, designing and executing tests, and driving systematic improvements to conversion rates
Attribution & Analytics Infrastructure: Own attribution modeling, measurement systems, and analytics frameworks to ensure clean data and accurate ROI measurement across all channels
Performance Creative Partnership: Partner with creative teams to develop performance creative strategies, establish testing frameworks, and iterate based on data-driven insights
Email & Lifecycle Marketing: Drive email and lifecycle marketing strategy in collaboration with product and growth teams to optimize the full customer journey
Budget & Performance Management: Plan, forecast, and report on a multi-million dollar annual budget with clear accountability for efficiency metrics and growth targets
Cross-Functional Leadership: Partner with product, engineering, analytics, and creative teams to drive growth initiatives that require coordination across the organization
Requirements
5-7+ years of performance or growth marketing experience, with demonstrated progression in scope and impact
Proven track record managing agency relationships and achieving strong ROI across multiple paid channels
Deep experience with conversion rate optimization: from identifying opportunities to designing experiments to driving measurable improvements
Strong understanding of attribution modeling, analytics platforms (e.g., GA4, Amplitude, Mixpanel), and marketing measurement frameworks
Experience at consumer-focused, growth-stage tech companies (Series A-C preferred)
Exceptional communication skills with ability to present complex data insights to executive stakeholders
#J-18808-Ljbffr