Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.)
twiceasnice Recruiting, Kansas City, Missouri, United States, 64101
Overview
Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.)
Location: near Kansas City, MO
Salary: $80,000 - $100,000+ (DOE) + Eligible for Discretionary Bonus + Benefits
Benefits: Medical, Dental, Vision, 401k w/match, Profit Sharing, Holidays, PTO
Job Type: Full-Time, | Hybrid Schedule (3 days in office) Available
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal; occasional events or marketplace conferences
Start Date: ASAP
Sponsorship is not available
Description Our client, an industrial distribution company with growing ecommerce channels, is seeking a hands-on Digital Marketing Manager to own and execute day-to-day performance marketing across B2C-focused digital channels. Reporting to the Director, you will focus on email marketing automation, SEO execution, site optimization, performance reporting and support marketplace expansion. You’ll be responsible for improving conversion, engagement, and revenue across owned and search channels, while partnering closely with Creative, Sales, and external vendors. This role is ideal for a strong digital operator who enjoys working directly in platforms, testing and optimizing campaigns, and turning data into practical improvements. This is a great opportunity to join a stable, growing organization, with autonomy to test and optimize, with a direct revenue impact and executive visibility.
Responsibilities
Own email marketing strategy, automation, segmentation, and optimization
Build lifecycle flows; improve deliverability, A/B tests, and engagement
Lead SEO execution: keywords, tracking, reporting, and content coordination
Improve ecommerce UX, conversion, and merchandising with site updates
Coordinate with Creative on assets for email, web, paid media, and marketplaces
Build practical dashboards and reports; translate data into actionable insights
Support paid search and social launch, testing, and performance
Support the launch of new ecommerce channel, Amazon; manage ads and optimize listings
Direct agencies: set direction, review metrics, and ensure goal alignment
Partner with Sales on B2B campaigns and enablement
Track digital spend and advise budget allocation and trends
Ensure privacy and data compliance with internal and third-party teams
Qualifications
5+ years in digital marketing or ecommerce demand generation experience required
Email marketing campaign development, execution and automation experience required
SEO execution and performance tracking experience required
Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
Strong grasp of B2C/DTC UX/UI best practices required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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Location: near Kansas City, MO
Salary: $80,000 - $100,000+ (DOE) + Eligible for Discretionary Bonus + Benefits
Benefits: Medical, Dental, Vision, 401k w/match, Profit Sharing, Holidays, PTO
Job Type: Full-Time, | Hybrid Schedule (3 days in office) Available
Typical Hours: Monday-Friday, 40 hours/week
Travel: Minimal; occasional events or marketplace conferences
Start Date: ASAP
Sponsorship is not available
Description Our client, an industrial distribution company with growing ecommerce channels, is seeking a hands-on Digital Marketing Manager to own and execute day-to-day performance marketing across B2C-focused digital channels. Reporting to the Director, you will focus on email marketing automation, SEO execution, site optimization, performance reporting and support marketplace expansion. You’ll be responsible for improving conversion, engagement, and revenue across owned and search channels, while partnering closely with Creative, Sales, and external vendors. This role is ideal for a strong digital operator who enjoys working directly in platforms, testing and optimizing campaigns, and turning data into practical improvements. This is a great opportunity to join a stable, growing organization, with autonomy to test and optimize, with a direct revenue impact and executive visibility.
Responsibilities
Own email marketing strategy, automation, segmentation, and optimization
Build lifecycle flows; improve deliverability, A/B tests, and engagement
Lead SEO execution: keywords, tracking, reporting, and content coordination
Improve ecommerce UX, conversion, and merchandising with site updates
Coordinate with Creative on assets for email, web, paid media, and marketplaces
Build practical dashboards and reports; translate data into actionable insights
Support paid search and social launch, testing, and performance
Support the launch of new ecommerce channel, Amazon; manage ads and optimize listings
Direct agencies: set direction, review metrics, and ensure goal alignment
Partner with Sales on B2B campaigns and enablement
Track digital spend and advise budget allocation and trends
Ensure privacy and data compliance with internal and third-party teams
Qualifications
5+ years in digital marketing or ecommerce demand generation experience required
Email marketing campaign development, execution and automation experience required
SEO execution and performance tracking experience required
Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
Strong grasp of B2C/DTC UX/UI best practices required
Proficiency with analytics and reporting tools, and MS Office (Excel basics) required
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