Regional Sales Engineer
Tailored Label Products, Inc. (TLP), Menomonee Falls, Wisconsin, United States, 53051
At Tailored Label Products (TLP), we design and manufacture high‑performance labeling solutions for demanding industrial, technical, and engineered applications. To support our next phase of commercial growth, we are adding a Regional Sales Engineer who will drive revenue, expand our customer base, and uncover new opportunities across an assigned territory.
This role is designed for a hunter, someone who thrives on building their own pipeline, developing new accounts, and opening doors in complex manufacturing environments. You will receive qualified opportunities and marketing‑generated leads, but
your personal prospecting, targeting, and territory expansion efforts will be a primary driver of success. You will report directly to the VP of Sales and partner closely with Engineering, Operations, Business Development, and Marketing to deliver technical solutions that meet customer needs and fuel company growth. Role Overview
The Regional Sales Engineer owns full‑cycle sales in a defined region, from early discovery through closing. You will blend technical insight with strategic selling, using your expertise to diagnose application challenges and recommend tailored label solutions. This role demands proactive outreach, territory planning, and a strong ability to turn conversations into long‑term customers. Key Responsibilities
1. New Business Hunting & Territory Expansion Proactively identify, target, and win new customers that fit TLP’s ideal customer profile. Develop self‑sourced opportunities through outbound prospecting, on‑site visits, industry networking, referrals, and territory research. Work closely with Business Development and Marketing to capitalize on qualified inbound leads while independently generating a significant share of your own pipeline. Create and execute a strategic territory plan focused on new account acquisition and sustained growth. 2. Customer Discovery & Technical Selling Conduct on‑site assessments and discovery meetings to understand customer operations, challenges, and application environments. Translate customer needs into engineered label solutions, partnering with TLP’s technical teams to validate requirements. Deliver compelling presentations and product demonstrations that influence purchasing decisions. Provide guidance on product specifications, material selection, and best practices. 3. Closing & Revenue Ownership Lead all mid‑ and late‑stage sales activities, including proposals, negotiations, and deal closure. Ensure opportunities meet margin, capability, and technical standards before securing business. Manage the transition to internal teams to ensure smooth onboarding and customer satisfaction. Achieve quarterly and annual revenue, margin, and growth targets. 4. Relationship Building & Account Growth Develop deep, strategic relationships with key decision‑makers, engineers, buyers, and operators within customer organizations. Maintain ongoing communication to ensure exceptional customer experience and repeat business. 5. Sales Operations & Field Engagement Maintain accurate, timely CRM data (Salesforce) for all contacts, activities, and opportunities. Attend industry shows, events, and customer site visits to strengthen market presence. Balance office work with regular field travel (up to 50% day travel; some overnights required). What You Bring Bachelor’s degree in engineering, business, or related field (or equivalent experience). 3+ years in technical sales, industrial sales, or applications engineering with a strong focus on
new business development . Proven success in hunter‑style selling, prospecting, opening new accounts, and exceeding sales targets. Strong technical aptitude and the ability to engage engineering‑minded customers. Excellent communication skills and the ability to build trust across all levels of an organization. Proficiency in Microsoft Office; HubSpot and ZoomInfo experience preferred. Valid driver’s license and willingness to travel within the territory.
#J-18808-Ljbffr
your personal prospecting, targeting, and territory expansion efforts will be a primary driver of success. You will report directly to the VP of Sales and partner closely with Engineering, Operations, Business Development, and Marketing to deliver technical solutions that meet customer needs and fuel company growth. Role Overview
The Regional Sales Engineer owns full‑cycle sales in a defined region, from early discovery through closing. You will blend technical insight with strategic selling, using your expertise to diagnose application challenges and recommend tailored label solutions. This role demands proactive outreach, territory planning, and a strong ability to turn conversations into long‑term customers. Key Responsibilities
1. New Business Hunting & Territory Expansion Proactively identify, target, and win new customers that fit TLP’s ideal customer profile. Develop self‑sourced opportunities through outbound prospecting, on‑site visits, industry networking, referrals, and territory research. Work closely with Business Development and Marketing to capitalize on qualified inbound leads while independently generating a significant share of your own pipeline. Create and execute a strategic territory plan focused on new account acquisition and sustained growth. 2. Customer Discovery & Technical Selling Conduct on‑site assessments and discovery meetings to understand customer operations, challenges, and application environments. Translate customer needs into engineered label solutions, partnering with TLP’s technical teams to validate requirements. Deliver compelling presentations and product demonstrations that influence purchasing decisions. Provide guidance on product specifications, material selection, and best practices. 3. Closing & Revenue Ownership Lead all mid‑ and late‑stage sales activities, including proposals, negotiations, and deal closure. Ensure opportunities meet margin, capability, and technical standards before securing business. Manage the transition to internal teams to ensure smooth onboarding and customer satisfaction. Achieve quarterly and annual revenue, margin, and growth targets. 4. Relationship Building & Account Growth Develop deep, strategic relationships with key decision‑makers, engineers, buyers, and operators within customer organizations. Maintain ongoing communication to ensure exceptional customer experience and repeat business. 5. Sales Operations & Field Engagement Maintain accurate, timely CRM data (Salesforce) for all contacts, activities, and opportunities. Attend industry shows, events, and customer site visits to strengthen market presence. Balance office work with regular field travel (up to 50% day travel; some overnights required). What You Bring Bachelor’s degree in engineering, business, or related field (or equivalent experience). 3+ years in technical sales, industrial sales, or applications engineering with a strong focus on
new business development . Proven success in hunter‑style selling, prospecting, opening new accounts, and exceeding sales targets. Strong technical aptitude and the ability to engage engineering‑minded customers. Excellent communication skills and the ability to build trust across all levels of an organization. Proficiency in Microsoft Office; HubSpot and ZoomInfo experience preferred. Valid driver’s license and willingness to travel within the territory.
#J-18808-Ljbffr