Regional Communications Manager
American Red Cross, Saint Paul, Minnesota, United States, 55199
Overview
Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You join a community that respects who you are away from work as much as what you do while at work. Where Your Career is a Force for Good! WHAT YOU NEED TO KNOW (Job Overview)
The Regional Communications Manager plays a key role in connecting people to the American Red Cross mission and services across the region. Through strategic communications, media relations, digital engagement and storytelling, this position helps advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most. The role supports all Lines of Service and functional areas through integrated, people-centered communications. Working closely with program and functional leaders across the organization, the Regional Communications Manager provides communications and marketing support while also supporting, developing and guiding volunteers. This role spans both ongoing ("blue sky") communications and disaster public affairs, requiring sound judgment, collaboration and calm decision-making in fast-moving, emotionally complex environments. All duties are performed in a manner consistent with the Fundamental Principles of the American Red Cross, and in compliance with applicable federal, state, and local regulations. This role is not eligible for relocation assistance. This hybrid position is based out of the Minneapolis-St. Paul, MN metro area and requires a willingness to travel throughout the region and as assigned. KEY RESPONSIBILITIES
Media Relations
- Work with regional communications director, regional executive, executive director and others to execute media relations strategy, maintain media contact relationships, news release writing and distributions, pitching, respond to local media inquiries, arrange interviews and provide Red Cross-approved information and mission-related stories with sound judgment and timeliness. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy. Public Affairs and Crisis Communications
- Support regional, divisional, and potentially national disaster public affairs activities. Provide training, development, and coordination of disaster public affairs volunteers. Contribute to crisis communications planning, messaging, and execution during emergencies. May be required to deploy in person or virtually to support disaster response operations outside the home region. Social Engagement
- Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities. Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission. Monitor and respond to social media activity as appropriate, escalating issues when necessary. Marketing Support
- Support integrated marketing and program campaigns across all Lines of Service and functional support departments. Collaborate with Development, Marketing, and Regional Financial Development partners to deliver clear, engaging communications that motivate people to give, get involved, and take meaningful action. Encourage staff to be trained on and use approved brand tools and resources. Internal Communications
- Support development and execution of strategic and change-management communications. Volunteer Engagement
- Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team. Scope
- Individual contributor role requiring full proficiency in applying subject matter knowledge acquired through several years of experience. Works independently and may instruct or coach other professionals. PAY AND BENEFITS
Salary range: 62,960 - 69,256. Salaries are aligned to the geographic location. Other factors may determine your actual salary, including your skills, experience, and comparison to others in the role. WHAT YOU NEED TO SUCCEED (Minimum Qualifications): Education:
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience:
Minimum 3 years of related experience or equivalent combination of education and related experience required. Skills & Abilities:
Excellent oral and written communication with knowledge of AP Style; strong critical thinking, planning, organizational and multitasking skills; proficiency with Microsoft Office; familiarity with media monitoring software; experience managing professional social media; ability to use content management systems; willingness to serve as a media spokesperson; strong teamwork and collaboration; travel 10-25%. Physical Requirements: The physical demands are as described, including ability to sit, use hands, communicate, lift up to 30 pounds occasionally, etc. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws. Interested in Volunteering? Visit redcross.org/volunteertoday to learn more. To view the EEOC Summary of Rights, see Summary of Rights.
#J-18808-Ljbffr
Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You join a community that respects who you are away from work as much as what you do while at work. Where Your Career is a Force for Good! WHAT YOU NEED TO KNOW (Job Overview)
The Regional Communications Manager plays a key role in connecting people to the American Red Cross mission and services across the region. Through strategic communications, media relations, digital engagement and storytelling, this position helps advance regional priorities, increase public understanding and engagement, and ensure communities know how to access Red Cross support when it matters most. The role supports all Lines of Service and functional areas through integrated, people-centered communications. Working closely with program and functional leaders across the organization, the Regional Communications Manager provides communications and marketing support while also supporting, developing and guiding volunteers. This role spans both ongoing ("blue sky") communications and disaster public affairs, requiring sound judgment, collaboration and calm decision-making in fast-moving, emotionally complex environments. All duties are performed in a manner consistent with the Fundamental Principles of the American Red Cross, and in compliance with applicable federal, state, and local regulations. This role is not eligible for relocation assistance. This hybrid position is based out of the Minneapolis-St. Paul, MN metro area and requires a willingness to travel throughout the region and as assigned. KEY RESPONSIBILITIES
Media Relations
- Work with regional communications director, regional executive, executive director and others to execute media relations strategy, maintain media contact relationships, news release writing and distributions, pitching, respond to local media inquiries, arrange interviews and provide Red Cross-approved information and mission-related stories with sound judgment and timeliness. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy. Public Affairs and Crisis Communications
- Support regional, divisional, and potentially national disaster public affairs activities. Provide training, development, and coordination of disaster public affairs volunteers. Contribute to crisis communications planning, messaging, and execution during emergencies. May be required to deploy in person or virtually to support disaster response operations outside the home region. Social Engagement
- Implement a regional social media engagement strategy aligned with enterprise-wide strategy and regional priorities. Develop creative, engaging, platform- and audience-specific content that encourages participation, strengthens community partnerships, and furthers the mission. Monitor and respond to social media activity as appropriate, escalating issues when necessary. Marketing Support
- Support integrated marketing and program campaigns across all Lines of Service and functional support departments. Collaborate with Development, Marketing, and Regional Financial Development partners to deliver clear, engaging communications that motivate people to give, get involved, and take meaningful action. Encourage staff to be trained on and use approved brand tools and resources. Internal Communications
- Support development and execution of strategic and change-management communications. Volunteer Engagement
- Support the Regional Communications Director in building, engaging, training and supervising a regional communications and disaster public affairs volunteer team. Scope
- Individual contributor role requiring full proficiency in applying subject matter knowledge acquired through several years of experience. Works independently and may instruct or coach other professionals. PAY AND BENEFITS
Salary range: 62,960 - 69,256. Salaries are aligned to the geographic location. Other factors may determine your actual salary, including your skills, experience, and comparison to others in the role. WHAT YOU NEED TO SUCCEED (Minimum Qualifications): Education:
Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience:
Minimum 3 years of related experience or equivalent combination of education and related experience required. Skills & Abilities:
Excellent oral and written communication with knowledge of AP Style; strong critical thinking, planning, organizational and multitasking skills; proficiency with Microsoft Office; familiarity with media monitoring software; experience managing professional social media; ability to use content management systems; willingness to serve as a media spokesperson; strong teamwork and collaboration; travel 10-25%. Physical Requirements: The physical demands are as described, including ability to sit, use hands, communicate, lift up to 30 pounds occasionally, etc. Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws. Interested in Volunteering? Visit redcross.org/volunteertoday to learn more. To view the EEOC Summary of Rights, see Summary of Rights.
#J-18808-Ljbffr