The Lifecycle Marketing Lead owns the strategy, execution, and optimization of customer lifecycle programs across email, push, and other owned channels. This role blends CRM expertise, marketing automation, and data-driven decision-making to deepen engagement, increase retention, and maximize customer lifetime value. You will partner closely with product, analytics, creative, and sales teams to deliver personalized, high-impact customer journeys.
Lifecycle Strategy & Execution
Lead the development and optimization of lifecycle programs across onboarding, engagement, retention, and win-back stages. Build automated, trigger-based journeys that deliver personalized, timely communications. Develop segmentation strategies that support targeting, personalization, and customer value growth. Manage A/B testing, experimentation, and continuous optimization across all lifecycle touchpoints. CRM & Marketing Automation
Own day-to-day execution within ESP platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar tools. Build and maintain automated workflows, triggers, and event-based campaigns. Partner with data and engineering teams to ensure accurate data flows from CDPs (e.g., Tealium) and other systems. Troubleshoot technical issues, validate data quality, and ensure flawless campaign delivery. Analytics & Insights
Analyze lifecycle performance, customer behavior, and channel KPIs to uncover insights and opportunities. Build recurring and ad-hoc reports that clearly communicate performance trends and business impact. Translate data into actionable recommendations for marketing, product, and leadership teams. Identify new data requirements and tracking needs to support future lifecycle initiatives. Cross-Functional Collaboration
Partner with creative, product, analytics, and sales teams to launch new lifecycle initiatives. Lead campaign kickoffs, manage timelines, and ensure alignment across stakeholders. Present insights, recommendations, and results to leadership in a clear, compelling way. Support sales and customer-facing teams with messaging, content, and customer-journey insights. Core Skills
Hands-on experience with ESPs (Braze, SFMC, Pardot, HubSpot, or similar). Strong understanding of trigger-based, event-driven marketing. Experience with CDPs (Tealium preferred) and customer data flows. Proficiency in segmentation, A/B testing, and lifecycle optimization. Strong analytical skills with the ability to interpret data and present insights. Soft Skills & Work Style
Highly self-directed and comfortable operating independently. Able to manage multiple projects simultaneously in a fast-paced environment. Strong communicator with the ability to influence and present to stakeholders. Organized, detail-oriented, and skilled in project management.
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Lead the development and optimization of lifecycle programs across onboarding, engagement, retention, and win-back stages. Build automated, trigger-based journeys that deliver personalized, timely communications. Develop segmentation strategies that support targeting, personalization, and customer value growth. Manage A/B testing, experimentation, and continuous optimization across all lifecycle touchpoints. CRM & Marketing Automation
Own day-to-day execution within ESP platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar tools. Build and maintain automated workflows, triggers, and event-based campaigns. Partner with data and engineering teams to ensure accurate data flows from CDPs (e.g., Tealium) and other systems. Troubleshoot technical issues, validate data quality, and ensure flawless campaign delivery. Analytics & Insights
Analyze lifecycle performance, customer behavior, and channel KPIs to uncover insights and opportunities. Build recurring and ad-hoc reports that clearly communicate performance trends and business impact. Translate data into actionable recommendations for marketing, product, and leadership teams. Identify new data requirements and tracking needs to support future lifecycle initiatives. Cross-Functional Collaboration
Partner with creative, product, analytics, and sales teams to launch new lifecycle initiatives. Lead campaign kickoffs, manage timelines, and ensure alignment across stakeholders. Present insights, recommendations, and results to leadership in a clear, compelling way. Support sales and customer-facing teams with messaging, content, and customer-journey insights. Core Skills
Hands-on experience with ESPs (Braze, SFMC, Pardot, HubSpot, or similar). Strong understanding of trigger-based, event-driven marketing. Experience with CDPs (Tealium preferred) and customer data flows. Proficiency in segmentation, A/B testing, and lifecycle optimization. Strong analytical skills with the ability to interpret data and present insights. Soft Skills & Work Style
Highly self-directed and comfortable operating independently. Able to manage multiple projects simultaneously in a fast-paced environment. Strong communicator with the ability to influence and present to stakeholders. Organized, detail-oriented, and skilled in project management.
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