Overview
CrowdVentures is a founder backed firm focused on building the best businesses in live event technology.
This role is responsible for leading the marketing department at CrowdSync and CrowdPass. Both companies are leaders in live event technology and work with some of the largest sports teams, artists, and brands.
Come join a fast paced team and help create unrivaled experiences!
We’re looking for a strategic and hands-on Digital Marketing Manager to lead demand generation and brand presence for our event technology businesses specializing in controllable LED wristbands and NFC/RFID wearables.
This role owns the full digital marketing funnel—from awareness to qualified leads—across paid media, organic search, website optimization, social media, and sales enablement. You’ll work closely with sales and leadership to translate a visually compelling product into clear B2B value propositions that drive pipeline growth.
Key Responsibilities Paid Media & Demand Generation
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant B2B channels
Manage budgets, targeting, creative testing, and performance reporting
Drive qualified B2B leads and continuously improve cost per lead and conversion rates
SEO & Organic Growth
Own SEO strategy, including keyword research, on-page optimization, technical improvements, and content planning
Monitor rankings, traffic, and conversion performance, and implement data-driven improvements
Collaborate on content that supports both inbound marketing and sales objectives
Website Management
Manage website structure, design updates, and ongoing edits to improve UX, conversion rates, and clarity of messaging
Work with internal teams or external designers/developers to implement landing pages, forms, and product updates
Ensure brand consistency and clear communication of value propositions across all web properties
Sales Collateral & Enablement
Create and maintain sales collateral including one-pagers, pitch decks, case studies, product sheets, and email templates
Partner with sales to ensure materials support the buying journey and address customer objections
Translate technical features into compelling business outcomes for event professionals and decision-makers
Social Media & Brand Presence
Develop and manage a B2B-focused social media strategy across platforms such as LinkedIn, Instagram, and others as relevant
Plan and publish content that highlights product capabilities, event use cases, customer success stories, and brand personality
Track engagement and performance, adjusting strategy to support awareness and lead generation goals
Analytics & Reporting
Track and report on key performance metrics across all digital channels
Use insights to inform strategy, prioritize initiatives, and communicate results to stakeholders
Qualifications
3–6+ years of experience in digital marketing, preferably in B2B, SaaS, event technology, or related industries
Proven experience managing paid ad campaigns and optimizing performance
Strong understanding of SEO best practices and website optimization
Experience creating sales collateral and working closely with sales teams
Comfortable managing multiple channels and projects simultaneously
Strong analytical skills with experience using tools such as Google Analytics, ad platforms, and marketing automation or CRM tools
Excellent written and visual communication skills
Bonus
Experience marketing to event organizers, agencies, or live entertainment businesses
Familiarity with visually driven or experiential products
Experience in a high-growth startup or small team environment
Why Join Us
Work on products that power large-scale, high-impact live events
High ownership role with real influence on growth strategy
Collaborative, fast-moving environment with room to experiment and innovate
#J-18808-Ljbffr
This role is responsible for leading the marketing department at CrowdSync and CrowdPass. Both companies are leaders in live event technology and work with some of the largest sports teams, artists, and brands.
Come join a fast paced team and help create unrivaled experiences!
We’re looking for a strategic and hands-on Digital Marketing Manager to lead demand generation and brand presence for our event technology businesses specializing in controllable LED wristbands and NFC/RFID wearables.
This role owns the full digital marketing funnel—from awareness to qualified leads—across paid media, organic search, website optimization, social media, and sales enablement. You’ll work closely with sales and leadership to translate a visually compelling product into clear B2B value propositions that drive pipeline growth.
Key Responsibilities Paid Media & Demand Generation
Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant B2B channels
Manage budgets, targeting, creative testing, and performance reporting
Drive qualified B2B leads and continuously improve cost per lead and conversion rates
SEO & Organic Growth
Own SEO strategy, including keyword research, on-page optimization, technical improvements, and content planning
Monitor rankings, traffic, and conversion performance, and implement data-driven improvements
Collaborate on content that supports both inbound marketing and sales objectives
Website Management
Manage website structure, design updates, and ongoing edits to improve UX, conversion rates, and clarity of messaging
Work with internal teams or external designers/developers to implement landing pages, forms, and product updates
Ensure brand consistency and clear communication of value propositions across all web properties
Sales Collateral & Enablement
Create and maintain sales collateral including one-pagers, pitch decks, case studies, product sheets, and email templates
Partner with sales to ensure materials support the buying journey and address customer objections
Translate technical features into compelling business outcomes for event professionals and decision-makers
Social Media & Brand Presence
Develop and manage a B2B-focused social media strategy across platforms such as LinkedIn, Instagram, and others as relevant
Plan and publish content that highlights product capabilities, event use cases, customer success stories, and brand personality
Track engagement and performance, adjusting strategy to support awareness and lead generation goals
Analytics & Reporting
Track and report on key performance metrics across all digital channels
Use insights to inform strategy, prioritize initiatives, and communicate results to stakeholders
Qualifications
3–6+ years of experience in digital marketing, preferably in B2B, SaaS, event technology, or related industries
Proven experience managing paid ad campaigns and optimizing performance
Strong understanding of SEO best practices and website optimization
Experience creating sales collateral and working closely with sales teams
Comfortable managing multiple channels and projects simultaneously
Strong analytical skills with experience using tools such as Google Analytics, ad platforms, and marketing automation or CRM tools
Excellent written and visual communication skills
Bonus
Experience marketing to event organizers, agencies, or live entertainment businesses
Familiarity with visually driven or experiential products
Experience in a high-growth startup or small team environment
Why Join Us
Work on products that power large-scale, high-impact live events
High ownership role with real influence on growth strategy
Collaborative, fast-moving environment with room to experiment and innovate
#J-18808-Ljbffr