Overview
We are currently hiring a
Shopper Marketing Specialist
in
Boston, MA . The Shopper Marketing Specialist will play a crucial role in supporting the development and success of shopper marketing campaigns across multiple media and retail platforms. This position reports to the Sr. Manager, Shopper Marketing and will work closely with the commercial marketing team to ensure seamless integration, execution and optimization of shopper and channel marketing programs.
Note: This is a hybrid position. Boston Beer requires coworkers to reside within commuting distance to be onsite according to their teams’ weekly schedule.
What You'll Do
Partner with the Shopper Marketing lead to support end-to-end planning and development of POS assets for Tier 1/Tentpole programs and other shopper or commercial marketing-led retail campaigns.
Ensure all creative assets are delivered on time and meet requirements for different POS and media channels, aligned with brand and communications strategy.
Support the end-to-end campaign setup and launch across relevant media platforms and in-store touchpoints (in-store displays, websites, mobile apps, media, etc.).
Collaborate with Brand Marketing and Commercialization to develop tactical plans and design in-store marketing assets to drive channel, shopper, and customer programs.
Work with Commercialization and Procurement teams to manage timelines, review samples, create POs, compile quantities, and oversee all process details.
Partner with cross-functional teams to recap and drive evaluation and optimization of Brand/Shopper Marketing campaigns.
Coordinate with the Commercial Marketing team to ensure CEGs and other selling and communication materials support executional excellence.
What You'll Bring
Bachelor’s degree and 2+ years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
Experience working with National Accounts, strategic customers and/or sales leaders in developing trade or regional programs.
Experience managing marketing programs and working with creative teams (internal or external) to develop assets or campaigns.
Excellent communication and interpersonal skills with proven ability to work cross-functionally to deliver assets and/or commercialize programs.
Level: 7
Salary: For this role, the salary range is between
$50,500
and
$106,600 . The starting salary is dependent on related experience, skillset and location. This position may qualify for a discretionary annual bonus; some sales roles might include a car allowance.
Some Perks We hire the best talent and reward, develop, and retain them. In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available:
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
Talk to your recruiter about eligibility
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.
#J-18808-Ljbffr
Shopper Marketing Specialist
in
Boston, MA . The Shopper Marketing Specialist will play a crucial role in supporting the development and success of shopper marketing campaigns across multiple media and retail platforms. This position reports to the Sr. Manager, Shopper Marketing and will work closely with the commercial marketing team to ensure seamless integration, execution and optimization of shopper and channel marketing programs.
Note: This is a hybrid position. Boston Beer requires coworkers to reside within commuting distance to be onsite according to their teams’ weekly schedule.
What You'll Do
Partner with the Shopper Marketing lead to support end-to-end planning and development of POS assets for Tier 1/Tentpole programs and other shopper or commercial marketing-led retail campaigns.
Ensure all creative assets are delivered on time and meet requirements for different POS and media channels, aligned with brand and communications strategy.
Support the end-to-end campaign setup and launch across relevant media platforms and in-store touchpoints (in-store displays, websites, mobile apps, media, etc.).
Collaborate with Brand Marketing and Commercialization to develop tactical plans and design in-store marketing assets to drive channel, shopper, and customer programs.
Work with Commercialization and Procurement teams to manage timelines, review samples, create POs, compile quantities, and oversee all process details.
Partner with cross-functional teams to recap and drive evaluation and optimization of Brand/Shopper Marketing campaigns.
Coordinate with the Commercial Marketing team to ensure CEGs and other selling and communication materials support executional excellence.
What You'll Bring
Bachelor’s degree and 2+ years of Shopper, Field or Trade Marketing experience, preferably in Beverage Alcohol.
Experience working with National Accounts, strategic customers and/or sales leaders in developing trade or regional programs.
Experience managing marketing programs and working with creative teams (internal or external) to develop assets or campaigns.
Excellent communication and interpersonal skills with proven ability to work cross-functionally to deliver assets and/or commercialize programs.
Level: 7
Salary: For this role, the salary range is between
$50,500
and
$106,600 . The starting salary is dependent on related experience, skillset and location. This position may qualify for a discretionary annual bonus; some sales roles might include a car allowance.
Some Perks We hire the best talent and reward, develop, and retain them. In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available:
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
Talk to your recruiter about eligibility
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.
#J-18808-Ljbffr